Online Courses Service Design Service Design: Foundations
self pacedFoundations

Service Design: Foundations

Pay-in-full online
from $899*(RRP $999)
From $19.21 per week

Learn the fundamental skills you need to design a successful service, all at your own pace and with access to industry-vetted Service Design content.

We’re launching a subscription model for all Foundation courses.

Academy Xi students now have the option to subscribe to our entire range of Foundation courses across all our portfolios for a monthly fee. Use this as a way to gain a wider digital skillset and give yourself an advantage as you compete for roles in the ever-changing employment landscape.

Our graduates are now the driving force behind some of Australia’s most innovative brands

Why choose this course?

No prerequisites or previous experience required

Launch your Service Design journey today, no matter what level of experience you have! Our beginner-friendly approach will help get you up to speed in no time.

Flexible and self-paced

With 6 months access, the speed at which you tackle online course content is up to you. Study at your own pace and fit learning into your busy lifestyle.

Created for Curious Beginners

Our Foundations courses help quench your curiosity by teaching the basics of Service Design. Easy, affordable, and perfect for independent learners.

What your curriculum looks like

Learn the basics of Service Design within 6 months. You’ll work through online course content at your own pace, and receive expert feedback at the end of the course.

  • Module 1
  • Module 2
  • Module 3
  • Module 4
  • Module 5
  • Module 6

Module 1

Recommended: 5 hours per module


Intro to Service Design
Learn what UX Design is and be introduced to its process and Human-Centred Design principles.

Module 2

Recommended: 5 hours per module

Exploring the problem space
Adopt industry-specific techniques that help UX Designers explore the problem space by planning, facilitating, and analysing UX Design research.

  • Surveys
  • Research techniques
  • User journey
  • Jobs To Be Done
  • A current state (as is) service blueprint

Module 3

Recommended: 5 hours per module

Creative Action
Find, collate, measure, and interpret user insights and apply them to your research and solution. Translate research and insights into concept ideation, prioritisation, and representation. Synthesise observations and build empathy with your users.

  • Workshop facilitation
  • Brainstorming
  • Crazy 8s
  • Persona and affinity mapping
  • Storyboarding

Module 4

Recommended: 5 hours per module

Strategic Thinking
Apply critical analysis techniques to determine suitable design concepts for your UX Design problem. Identify features that best align with your users’ needs and business priorities. Learn how to select a feature and establish your Minimum Viable Product (MVP).

  • Concepts
  • Customer maps and journeys
  • Problem reframing
  • Solution sorting
  • The 5 Ps

Module 5

Recommended: 5 hours per module

Develop mockups, wireframes and discover different techniques and online tools to help you create your own digital prototypes. Use low and high-fidelity prototypes to test and validate your features. Reiterate design concepts based on feedback and usability testing to optimise and improve usability.

  • Minimum Viable Service (MVS)
  • A future state service blueprint
  • Prototyping

Module 6

Recommended: 5 hours per module


Final portfolio
Curate your artefacts from course activities and demonstrate your service design knowledge and capability in a mentor-reviewed personal portfolio project or design challenge.


Need more details about our Service Design courses?

Our course guides contain everything you need to know about our Service Design courses, including…

Prepare your final portfolio for feedback

At the end of your Foundations course, an industry expert will review your portfolio and provide structured feedback on what you have done well and ways you can improve.

Why study Service Design at Academy Xi?

Fees & payment options

We offer a range of flexible payment options so you can achieve your goals today, and pay at your own pace.

No deposit

Study Now, Pay Later

Choose weekly, fortnightly or monthly repayments over a repayment term of up to 6 months, with no deposit and 100% interest-free.

Weekly repayments from


From $55 /week

No deposit

Study Now, Pay Later

Choose weekly, fortnightly or monthly repayments over a repayment term of up to 12 months, with no deposit and 100% interest-free

Weekly payments from



From $55 /week


Pay upfront

Pay for your course upfront to receive a discount on the full amount, and be eligible for any additional special offers.

Total cost of course




Student success stories

Our students come from different walks of life and have supercharged their careers, landing coveted jobs in the Design, Tech, and Marketing fields.

From Media Buyer to Experience Designer

Berlin Liew

Being introduced to UX design was a defining moment for Berlin; one that changed her career path and set her on a journey of self discovery. Berlin spoke with us about her experience studying UX Design and her ongoing passion for mentoring.

Berlin Liew, abc

From HR to Entrepreneur

Julie Dal Santo

After working for years in Human Resources, Julie was looking for something new to study to reclaim her ‘professional mojo’. Little did Julie know at the time, but training in User Experience Design was going to lead to her leaving her profession and starting up her own successful enterprise.

Julie Dal Santo, abc

From Cook to UX/UI Designer

Sanjay Jaya

Ten minutes after his interview, Jay got an offer: a dream job that’s a product of his learning experience, hard work, self-belief, and a little help from our career support team. Read about Jay’s professional journey and how he navigated his career path in a new industry and a new country.

Sanjay Jaya, abc

Some frequently asked questions

Service Design is the discipline of creating an optimal end-to-end service experience across all touchpoints, by ensuring customers are central to all processes.

Service Designers look holistically at a service experience, map out and orchestrate all aspects of it to deliver a fantastic experience:

  • The “front stage”: the elements that a user interacts with, such as an app, a website, an email or a conversation with an employee. 
  • The “backstage”: the behind-the-scenes activities a user doesn’t see, such as systems, processes, staff training, etc.

In today’s saturated marketplace, providing an amazing customer experience is critical to building brand differentiation, loyalty, and long-term business value. Leading organisations, such as Apple, Google, Uber and Disney, have embedded Service Design into all their processes to design smooth and personalised experiences that people will remember and talk about.

If you want to upskill or land a job right away, studying Service Design online can quickly get you to where you want to be. At Academy Xi, we offer intensive online programs that equip you with the full spectrum of theoretical and practical skills required in a well-rounded Service Designer.

The Service Design Elevate course is part-time and ideal for time-poor professionals who want to learn immediately applicable, practical Service Design skills. This course is designed to help with professional development, exposure to problem-solving skills using service design principles, and a chance to showcase skills with a service design portfolio built over the course. Learners walk away with a current and future-state Service Blueprint to showcase their skills and service vision to a current or potential employer.

In this course you’ll experience flexible and self-paced learning, where students cover course content independently and browse material on our engaging learning platform. You’ll learn through a combination of:

  • Readings
  • Pre-recorded videos
  • Hands-on activities and practical project work

Our online courses come in three formats. No matter your learning preferences, work or life commitments, or support levels you require – we’ve got you covered.

To choose the right course format, pick your desired career outcomes:

  • Are you studying to transform your career? Our TRANSFORM courses will equip you with the latest industry skills and have you graduating job-ready, with an included Career Support Program.

  • Do you want to complement your existing skillset? Our ELEVATE courses will expand your expertise in a social and supported environment.

  • Do you just want to learn the fundamentals? Quench your curiosity, at your own pace with our FOUNDATIONS courses.

Have questions? We’re here to listen.

…and any other concerns!

Download course guides

Get detailed information on what to expect from our online courses

Download course guides

Get detailed information on what to expect from our online courses