Online Courses Product Management Product Management: Elevate
self pacedUPSKILL

Product Management: Elevate

Pay-in-full online
from $2,520*(RRP $2,800)
From $53.85 per week

Upskill with the latest Product Management strategies and techniques, enabling you to effectively carry a product through the phases of research, design, development, test and launch.

*Save on our Elevate courses when you pay in full!

We’re launching a subscription model for all Elevate courses.

Academy Xi students now have the option to subscribe to our entire range of Elevate courses across all our portfolios for a monthly fee. Use this as a way to gain a wider digital skillset and give yourself an advantage as you compete for roles in the ever-changing employment landscape.

Our graduates are now the driving force behind some of Australia’s most innovative brands

Why choose this course?

No prerequisites or previous experience required

Launch your Product Management journey today, no matter what level of experience you have! Our beginner-friendly approach will help get you up to speed in no time.

Flexible and self-paced

With 6 months access, the speed at which you tackle online course content is up to you. Study at your own pace and fit learning into your busy lifestyle.

Created for Upskillers

Our Elevate courses help you boost your career with sought-after Product Management skills. Unlock higher salaries and job growth potential.

What your curriculum looks like

Upskill in Product Management within 6 months. You’ll work through interactive online course content at your own pace, and have the support of an industry mentor when you need it.

  • Module 1
  • Module 2
  • Module 3
  • Module 4
  • Module 5
  • Module 6
  • Module 7
  • Module 8
  • Phase 9
  • Module 10

Module 1

Recommended: 6-8 hours per module

Identifying opportunities
Investigate the first stage of any successful product - identifying and analysing opportunities. This includes strategically understanding the organisation, its goals and objectives and where it fits in the marketplace. You’ll also delve into analysing existing products, finding opportunities for improvement and understanding what makes a great product.

  • Who are you?
  • What are you trying to do?
  • Where do you fit?
  • Analysing existing products
  • Creating great products
  • Opportunity hypothesis

Module 2

Recommended: 6-8 hours per module

Product vision & strategy
Examine methods of validating your opportunity hypothesis from module 1, along with working to define and communicate your product vision, product requirements and high-level strategy.

  • Basic user research 
  • Personas & journey maps 
  • User scenarios 
  • Financial modelling 
  • Analysing risk 
  • Defining product requirements

Module 3

Recommended: 6-8 hours per module

Product design
Explore how products are designed using Human-Centred Design (HCD) principles. Specifically, you will go through the process of a Google Design Sprint (Understand, Define, Sketch, Decide, Prototype, Validate).

  • Designing digital products 
  • Design roles and processes 
  • Defining product requirements 
  • Google design sprints 
  • UX and Usability
  • Low fidelity concepts & wireframes

Module 4

Recommended: 6-8 hours per module

Agile sprint planning
The first of a 2-module section centred around product development in a digital team, you will look at applying the Agile Scrum methodology to product development and use Jira to create roadmaps, product backlogs and sprint boards.

  • Developing digital products 
  • Product development methodologies 
  • Building an MVP 
  • Using Jira 
  • Acceptance criteria + the definition of done
  • The backlog, prioritisation and refinement

Module 5

Recommended: 6-8 hours per module

Working in Agile Scrum
The second of the 2-module section centred around product development, you will focus on working with remote and on-site tech teams, technical literacy & concepts for product managers, along with the quality assurance (QA) and deployment process.

  • Working with tech teams and remote teams 
  • Tech concepts for product managers 
  • Backlog prioritisation & refinement
  • Quality Assurance (QA) 
  • User Acceptance Testing (UAT) 
  • The definition of ‘done’
  • Retrospectives & release 
  • Deployment

Module 6

Recommended: 6-8 hours per module

Product Marketing 101
This module is centred around digital marketing concepts that a Product Manager needs to know. This includes developing your strategy for messaging, channels, audience, and content.

  • Customer lifecycle
  • Behavioural psychology
  • Marketing strategy
  • Marketing channels
  • Product messaging
  • A/B testing
  • Betas and limited roll outs
  • Client onboarding & training
  • Launching your products

Module 7

Recommended: 6-8 hours per module

In Module 7 we will look at Go-to-Market strategies and tactics throughout the product development process.

  • Measuring success
  • Using analytics and data
  • Post-launch planning
  • Continuous improvement
  • Building customer relationships
  • Customer support
  • Dealing with negative feedback & complaints

Module 8

Recommended: 6-8 hours per module

Product strategy
Circling back to modules 2 & 3 with a deeper focus on more advanced topics. You will be applying your strategic knowledge to ideating new products rather than iterating and improving on existing ones.

  • Investigating market trends & gaps 
  • Generative & evaluative research
  • Recruiting users for research
  • Interviewing skills

Module 9

Recommended: 6-8 hours per module

Financial literacy for Product Managers
Time to cover a number of financial and quantitative concepts that are relevant to Product Managers. Watch an extended video from a lead PM to brush up your financial acumen.

  • Financial modelling
  • Managing budgets
  • Analysing data

Module 10

Recommended: 6-8 hours per module

Product storytelling: Leadership & persuasion
Learn how to lead and influence stakeholders to ensure your product is set up for success. Tapping into emotional intelligence and leveraging powers of persuasion are often how you will get things done, rather than via direct hierarchical power from your position.

  • Leadership skills
  • Cross-team collaboration
  • Stakeholder management
  • Product Storytelling
  • Presentation Skills
  • How to future-proof yourself as a Product Manager
  • How to land a Product Manager job


Need more details about our Product Management courses?

Our course guides contain everything you need to know about our Product Management courses, including…

Work 1:1 with an industry expert

All Elevate students have access to an industry mentor as they progress through their course. Your mentor is an expert in the field and can provide insider tips and guidance on-demand.

Why study Product Management at Academy Xi?

Fees & payment options

We offer a range of flexible payment options so you can achieve your goals today, and pay at your own pace.

No deposit

Study Now, Pay Later

Choose weekly, fortnightly or monthly repayments over a repayment term of up to 6 months, with no deposit and 100% interest-free.

Weekly repayments from


From $55 /week

No deposit

Study Now, Pay Later

Choose weekly, fortnightly or monthly repayments over a repayment term of up to 12 months, with no deposit and 100% interest-free

Weekly payments from



From $55 /week


Pay upfront

Pay for your course upfront to receive a discount on the full amount, and be eligible for any additional special offers.

Total cost of course




Student success stories

Our students come from different walks of life and have supercharged their careers, landing coveted jobs in the Design, Tech, and Marketing fields.

From HR Service to Product Management

Ray Jaramis

After 2 years with Employment Hero, upskilling in Product Management is helping Ray design a scalable HR, payroll and benefits platform that promises to empower millions of Australians. Find out how Ray’s new skillset is helping him hatch a plan to make financial advice accessible to everyday Australians.

Ray Jaramis, Product Management Elevate

From Interior Designer to Marketing Coordinator

Rati Marwah

After a diverse career focused on customer service, Rati decided to specialise in Digital Marketing. Find out how the Digital Marketing: Transform course helped Rati launch a new career in a field that ignites her passions.

Rati Marwah, Digital Marketing Transform

From studying Digital Marketing to booming family business

Brad Cluff

After moving back to his hometown and studying Digital Marketing, Brad transformed the bottom line of his family’s hospitality business – with numbers up by 70%.

Brad Cluff, Digital Marketing Transform

Some frequently asked questions

Product Management is the process to effectively take a new product or service from idea to market. Driving every moment of a product’s lifecycle, Product Managers are ‘jacks of all trades’ who sit at the centre of all activities and have skills across management, analytics, and creative fields.

Product Management is a booming field that shaped the careers of Apple, Google, eBay, FedEx and Amazon founders. Bridging the worlds of technology, business and design, Product Managers are critical to business success and highly valued in the workplace.

If you want to upskill or land a job right away, studying Product Management online can quickly get you to where you want to be. At Academy Xi, we offer intensive online programs that equip you with the full spectrum of theoretical and practical skills required in a well-rounded Product Manager. Our Career Support Program has an excellent track record, with 97% of our graduates landing jobs in related fields.

In this course you’ll experience flexible and self-paced learning, where students cover course content independently and browse material on our engaging learning platform. You’ll learn through a combination of:

  • Readings
  • Pre-recorded videos
  • 1:1 support sessions
  • Hands-on activities and practical project work
  • Q&A via chat and discussion boards

We offer three online course formats across design, tech and business that deliver a range of practical outcomes:

  • Transform courses teach job-ready skills and help you launch a new career
  • Elevate courses expand your existing skill set and progress your career
  • Foundations courses teach introductory skills and build a knowledge base

Have questions? We’re here to listen.

…and any other concerns!

Download course guides

Get detailed information on what to expect from our online courses