Embed Customer Experience (CX) as a mindset, a strategy and an ongoing commitment

Build sustainable growth and maintain competitive advantage by bringing the voice of the customer into your organisation.

CX - The key to happy customers and increased revenue

73% of consumers say a good experience is key in influencing their brand loyalties¹.
Companies that lead in customer experience outperform laggards by nearly 80%².
80% of companies believe they deliver “superior” customer service, while only 8% of customers agree³.

(Source: ¹PwC; ²Forrester; ³Bain & Company)

40-80%

of products fail either by never making it to market or not meeting their key objectives and results once launched.
(Source: Gartner.com 2022)

$1-$2 million

Give you people the tools they need to view CX as a mindset, a strategy and an ongoing business decision.

Up to $1.6 million

of product wastage per organisation annually resulting in failed transformations and unmet strategic objectives.

Why enabling CX is a business decision

CX is the total sum of your customer’s interactions and perceptions of our brand. It is an emotional response. It spans the lifetime of the relationship. It encompasses all touchpoints and experiences.

Organisations with strong CX practices are set to win on many fronts: Differentiation from their competitors; enhanced customer loyalty; loyal customers who in turn become brand advocates and more.

Empower your people to make impactful CX decisions with training that leverages a real organisational project and delivers an industry-leading learning experience.

Every learner receives an industry-recognised product management certification and digital badge to showcase their new capabilities.

Why this training program?
How does it work?
Why Academy Xi for Organisations?

Give your people the tools they need to view CX as a mindset, a strategy and an ongoing business decision.

Bring the voice of the customer into your business

Create empathy, drive conversation and unearth opportunities by stepping into the shoes of your customers.

Leverage CX to build sustainable growth

Ensure that your team is aligned so that they can own the customer experience and drive growth.

Maintain competitive advantage

Galvanise your people around customer purpose and prioritise what is most important to your customers.

Grow, retain and motivate your teams

Upskill your people and share this unique learning experience.

Create a CX strategy

Give your people the tools they need to develop a winning CX strategy and make impactful CX decisions.

Optimise the customer journey

Ensure that your customer journey hits the mark by applying design thinking techniques.

Nail the CX rollout

Convert your CX strategy into an actionable program that factors in all relevant stakeholders.

BYO project

The choice to use an organisational project. Build the commercial model and outline product recommendations for future implementation.

In-demand digital skills

Embed modern product skills into your workforce that truly translate to digital transformation and broader business success.

Immediate results

Bring a project drawn directly from your business into our programs so that your people push priority projects forward within the context of learning.

Strong talent pipelines

Fortify your product talent pipelines with uplift programs to ensure deep talent pools and that your digital transformation projects remain on track.

World-class learning experience

We create a vibrant learning culture including access to an ecosystem of industry expert facilitators and learning designers.

Lasting skills uplift

Bring about real behaviour change with hands-on learning that goes beyond standard content libraries.

Learning Outcomes

Understand and articulate key CX principles and strategies
Provide an understanding of your organisation’s customers using research and data
Create and implement CX strategies that deliver exceptional customer experiences
Measure and evaluate the performance of CX strategies through data

Hear from our partners

Carmelina Senese

(Formerly) Director of Customer Experience, EDConnect

NSW Gov Education

"Working with Academy Xi has been a highly rewarding experience. We worked closely with their team as our strategic design partner to co-design a customer-centric ‘Way Of Working’ framework, set of supporting capabilities and a guidebook containing tools and templates. Academy Xi contributed hugely to our program’s success."

Carmelina Senese, NSW Gov Education

We’ve helped these organisations align their teams

Download training guide

Fill the form below to receive your copy of our Product Management training guide.

Frequently asked questions

What is product management - and how does it drive business growth?

Product management is an organisational function that guides every step of a product’s lifecycle — from development to positioning and pricing — by focusing on the product and its customers first and foremost.

High-performing product management teams help organisations achieve business goals, such as entering new markets, selling more to existing customers, changing customer behaviour or winning business from competitors.

How does Academy Xi design upskilling and reskilling programs to deliver a higher return on investment, faster?

We work closely with our clients as collaborative partners to identify and design around learning pillars that are essential to product maturity.

We work with you to understand where your capability gaps are, design a product management course that hones in on and addresses these gaps and continuously measure for impact, not just learner engagement.

What kind of product management certification do learners receive?

On successful completion of our Product Management training, every learner will be issued an industry-recognised certificate in Product Management. We encourage learners to share their verified credential on LinkedIn to promote their newly acquired skills and to support their organisation’s commitment to upskilling.

Can we help you develop a business case to support your learning initiative?

In order to deliver the best product management training for your team, we can provide content to support the development of a business case to match your learning strategy.

How does Product Management map against the World Economic Forum’s Top Ten Work Skills for 2025?

Product Managers routine exercise many of the abilities the World Economic Forum outlines in their Top Ten Work Skills for 2025 list. This list maps the jobs and skills of the future.

These include: Analytical thinking & innovation (#1); Complex problem-solving (#3); Critical thinking and analysis (#4); Creativity, originality and initiative(#5); Reasoning, problem-solving and ideation (#10).

More Resources

Keep up with the latest in workforce planning with our webinars, case studies and thought leadership pieces.

WEBINAR

Product Management is Growing. Fast.

Our panel of leading product managers where we will discuss why Product Management is having a moment right now and what lies ahead.

CASE STUDY

Department of Health – Digital Workforce Transformation

The challenge: Train a team of health policy professionals within the Australian Department of Health in digital and design disciplines, preparing them to launch and lead a new digital hub.

THOUGHT LEADERSHIP

Build, buy or partner? ASX 200 CEOs think there’s only one way

Woolworths CEO Brad Banducci recently spoke of a mixed strategy of build, buy and partner for developing capability. What does ‘build, buy and partner’ mean?

Explore more inside Academy Xi