Journey Mapping Workshop

People and Culture teams own the employee experience (EX). They can shift the dial by creating more positive employee experiences by identifying key touchpoints, such as applying for a job, onboarding, upskilling or moments of change in their role.

Journey maps can help align your EX with your organisation’s values. This ensures your people are motivated and contributing to your organisational success.

What impact can this have on your People and Culture team?

• Attract the best candidates
• Employees become advocates within their own networks
• Healthier employee satisfaction 
• Better retention rates

It is critical that Learning and Development teams understand the learner journey – after all, a learner is a user. By getting clear on the learner’s needs, challenges, and goals, they can create more effective, tailored learning experiences.

Aligning training with the learner journey means the right support is provided at the right time. 

What impact can this have on your Learning and Development team?

• Higher completion rates
• Embedding of skills to uplift ‘on-the-job’ performance
• Higher productivity 
• Improved training ROI

Sales teams can elevate their performance by pitching to leads at various stages of their journey providing targeted support or resources to help move them through the sales funnel.

Journey maps offer sales teams a framework for developing more effective sales strategies and personalising messaging.

What impact can this have on your Sales team?

• More trusted relationships
• Higher revenues and sales
• Shorter sales cycles

Customer Experience teams need to step into their customers’ shoes. They use journey maps to visualise the entire process from your customer’s perspective – and isolate areas for CX improvements.

Journey maps prompt a more customer-centric approach including responding to customer’s needs and goals, rather than simply resolving a ticket.

What impact can this have on your Customer Experience team?

• Greater customer loyalty and advocacy
• Better customer satisfaction scores
• Shorter resolution times
• Higher NPS

Marketing teams need to know how consumers interact with their brand at every stage of the marketing funnel. They use journey maps to help them identify the micro-moments that make up the full experience of their brand.

Journey maps allow Marketing teams to design and implement strategies based on consumer behaviours and needs.

What impact can this have on your Marketing team?

• Higher quality leads
• Higher conversion levels
• Healthier sales numbers

UX UI teams map the touchpoints that a user goes through to accomplish a specific goal or task. They use journey maps to isolate opportunities for journey improvements and to communicate their design decisions.

Journey Maps give UX UI teams the ability to reveal and reconcile user pain points. 

What impact can this have on your UX UI team?

• Increased user engagement
• Lower customer churn
• Higher conversion rates