Service Design

When you have two coffee shops right next to each other, each selling the exact same coffee for the exact same price, Service Design is the reason you go into one coffee shop and not the other.

— Marc Fonteijn

Service Design Courses

What is Service Design?

Service Design is the discipline of creating an optimal end-to-end service experience across all touchpoints, by ensuring customers are central to all processes.

Service Designers look holistically at a service experience, map out and orchestrate all aspects of it to deliver an amazing experience:

  • The “front stage”: the elements that a user interacts with, such as an app, a website, an email or a conversation with an employee. 
  • The “backstage”: the behind-the-scenes activities a user doesn’t see, such as systems, processes, staff training, etc.

Why study Service Design?

In today’s saturated marketplace, providing an amazing customer experience is critical to build brand differentiation, loyalty, and long-term business value. Leading organisations, such as Apple, Google, Uber or Disney, have embedded Service Design into all their processes to design smooth and personalised experiences that people will remember and talk about.

There is a shortage of Service Designers in the Australian market and people with these skills are in high-demand across all industries. Future-proof your career now by learning how to create innovative brand experiences that delight customers with a positive lasting impression. 


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Course formats

Our Service Design courses come in three online formats. No matter your learning preferences, work or life commitments, or support levels you require – we’ve got you covered. 

To choose the right course format, pick your desired career outcomes:

  • Are you studying to start a new career in a different field? Our TRANSFORM courses will future-proof your career and get you a job, guaranteed*.
  • Are you after a practical course to complement your existing skillset? Our ELEVATE courses will expand your expertise in a social and supported environment.
  • Do you just want to learn the fundamentals? Quench your curiosity, at your own pace with our FOUNDATIONS courses.

*T&Cs apply.

Our students’ success stories

Academy Xi has a 4.2 score out of 5, rated by 2326 students.

Companies we’ve transformed with Service Design

To help organisations accelerate innovation, problem solve, and create meaningful change, we connect our passionate and skilled students with companies seeking high quality, customer-centric solutions. Our Transform students have provided valuable fresh perspectives and design thinking to the following organisations:

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