Service Design

When you have two coffee shops right next to each other, each selling the exact same coffee for the exact same price, Service Design is the reason you go into one coffee shop and not the other.

— Marc Fonteijn

Service Design Courses

What is Service Design?

Service Design is the discipline of creating an optimal end-to-end service experience across all touchpoints, by ensuring customers are central to all processes.

Service Designers look holistically at a service experience, map out and orchestrate all aspects of it to deliver an amazing experience:

  • The “front stage”: the elements that a user interacts with, such as an app, a website, an email or a conversation with an employee. 
  • The “backstage”: the behind-the-scenes activities a user doesn’t see, such as systems, processes, staff training, etc.

Why study Service Design?

In today’s saturated marketplace, providing an amazing customer experience is critical to build brand differentiation, loyalty, and long-term business value. Leading organisations, such as Apple, Google, Uber or Disney, have embedded Service Design into all their processes to design smooth and personalised experiences that people will remember and talk about.

There is a shortage of Service Designers in the Australian market and people with these skills are in high-demand across all industries. Future-proof your career now by learning how to create innovative brand experiences that delight customers with a positive lasting impression. 


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Average salary in Australia


Service Design roles on offer in Australia


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Course formats

Our Service Design courses come in two online formats. No matter your learning preferences, work or life commitments, or support levels you require – we’ve got you covered. 

To choose the right course format, pick your desired career outcomes:

  • Are you after a practical course to complement your existing skillset? Our ELEVATE courses will expand your expertise in a social and supported environment.
  • Do you just want to learn the fundamentals? Quench your curiosity, at your own pace with our FOUNDATIONS courses.

Earn a digital credential

We partner with Credly to deliver digital credentials for our graduates. Digital credentials are a graphical representation of your skills, combined with a description of the knowledge and activities it took to earn them. 

Digital badges can be used in email signatures or digital resumes, and on social media sites such as LinkedIn, Facebook and Twitter. 

For more info, click here.

Student portfolios

Check out our students’ personal projects as they showcase what they are passionate about. 


Our students’ success stories

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Other disciplines you might be interested in

UX UI Design Course
User Interface Design Course
Customer Experience Course

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