Service Design
When you have two coffee shops right next to each other, each selling the exact same coffee for the exact same price, Service Design is the reason you go into one coffee shop and not the other.
— Marc Fonteijn
Service Design Courses
What is Service Design?
Service Design is the discipline of creating an optimal end-to-end service experience across all touchpoints, by ensuring customers are central to all processes.
Service Designers look holistically at a service experience, map out and orchestrate all aspects of it to deliver an amazing experience:
- The “front stage”: the elements that a user interacts with, such as an app, a website, an email or a conversation with an employee.
- The “backstage”: the behind-the-scenes activities a user doesn’t see, such as systems, processes, staff training, etc.
Why study Service Design?
In today’s saturated marketplace, providing an amazing customer experience is critical to build brand differentiation, loyalty, and long-term business value. Leading organisations, such as Apple, Google, Uber or Disney, have embedded Service Design into all their processes to design smooth and personalised experiences that people will remember and talk about.
There is a shortage of Service Designers in the Australian market and people with these skills are in high-demand across all industries. Future-proof your career now by learning how to create innovative brand experiences that delight customers with a positive lasting impression.
13%
Expected market size growth for design services
$114,000
Average salary in Australia
2,950+
Service Design roles on offer in Australia
90%
Employment rate for our graduates
Course formats
Our Service Design courses come in two online formats. No matter your learning preferences, work or life commitments, or support levels you require – we’ve got you covered.
To choose the right course format, pick your desired career outcomes:
- Are you after a practical course to complement your existing skillset? Our ELEVATE courses will expand your expertise in a social and supported environment.
- Do you just want to learn the fundamentals? Quench your curiosity, at your own pace with our FOUNDATIONS courses.
Foundations courses
Earn a digital credential
We partner with Credly to deliver digital credentials for our graduates. Digital credentials are a graphical representation of your skills, combined with a description of the knowledge and activities it took to earn them.
Digital badges can be used in email signatures or digital resumes, and on social media sites such as LinkedIn, Facebook and Twitter.
For more info, click here.
Student portfolios
Check out our students’ personal projects as they showcase what they are passionate about.
CATALINA BONAVIA, ANNEMARIE SIA & MARUF MORSHED
Our students’ success stories
Academy Xi has a 5 score out of 5, rated by 0 students.
“The mentorship was beyond anything I’ve experienced”
Tobias Robinson
The mentorship was beyond anything I’ve experienced. What I liked about the learning environment at Academy Xi is the balance between pursuing my own interests while being delivered the basic and developed content of Service Design.
“I now have the confidence and tools to identify problems”
Sarah Forde
I’ve always sought to understand people. By studying Service Design, I now have the confidence and tools to identify problems in a more structured manner. The richer the information, the easier it is to meet a person’s needs.
“The course has reaffirmed my passion, confidence and capability in Service Design as the next step for me”
Sitara Ramakrishnan
Throughout my course and afterwards, I’ve been lucky enough to receive mentorship from a talented CX Designer at my work to help reach my full potential. My mentor has been instrumental in further elevating my knowledge and skillset with weekly advice and feedback to various artefacts I produced or tested with them. The course has reaffirmed my passion, confidence and capability in Service Design as the next step for me.
“It was creative, well structured and enjoyable”
Tania Wilson
I loved everything about the Service Design course I did at Academy Xi, working on a real project from start to finish. It was creative, well structured and enjoyable. As a digital professional, it has given me extra tools and frameworks to complement my work in different and interesting ways.
Meet your mentors
Other disciplines you might be interested in
