I came from a background of commercial photography, art direction and tech development for photography. I had worked on bringing the marketing to life and also then started helping develop the concepts and projects and I realised I loved marketing strategy.
I wanted to move into the bigger picture and help small to medium businesses to help them streamline their brand and marketing, as I noticed so many didn't have a grasp on new tech and how they can still be an agile player.
What a found is there was a lot of additional tech and date knowledgeable I was missing to support my creative experience. I was learning as I went which was ok but I wanted to be able to walk into he room with more knowledge and the ability to explain and be more effective and know what was possible. The XI course fit into my week and to support and help my clients as I went.
It was a lot of content to take in but straight away I found it useful. It was great how hands-on the course was and not like a theory uni course that went on too long. Sasha was a brilliant mentor and teacher. I definitely found the first half the best for me and I am using the content every day - I love how I get to help people both creatively and technically.