My first professional dream was to become an Interior Designer which I managed to achieve when I was living in the Philippines. When I migrated to Australia in 2010, I struggled getting in the same field. To gain work experience, I decided to apply for a role in retail. I became a sales associate and found myself getting naturally appointed to become the in-store Visual Merchandiser. I was blessed with a manager who recognised my skills and urged me to follow that path. Since then, I have been doing Visual Merchandising as a full-time role, as well as contracting individual projects as a freelancer.
I have always been a learner, a consistent student, as my friends would call me. I like to learn new things and challenge myself. Every time I feel that life gets boring, I entertain myself through education. Before the pandemic hit, I was already contemplating on upskilling and hoping to carve a new career path. When the world took a stand still in 2020, I took that as an opportunity to pick a course to study and enrol. I found myself getting immersed in Digital Marketing.
I was initially interested in learning UX Design. I remember going to one of Academy Xi’s info nights in Sydney to dip my toe in the water. However, I found the learning curve steep, so I decided to switch to Digital Marketing. Plus, a friend of mine suggested it too.
There were a lot of online courses offering Digital Marketing. I attended a few free intro courses with different organisations and read reviews about several institutions before deciding. I found myself genuinely interested in learning Strategies, Content and Social Media – three areas where I would like to focus my attention.
To be honest, I cannot even remember why I chose Academy Xi. All I know is that it felt right and somehow the institution made me feel that I belong. I love how they have built a good community of learners and mentors.
The course was very extensive, and I learned more than I expected. It was exciting!
I found myself looking forward to our Monday night sessions with my classmates and mentor. It was tough to understand the theories at first, but the activities and assessments helped in applying what we have learned so far. The part I enjoyed the most was the team projects where we worked with real-life clients. I was excited to put my learnings into action! Whilst it was nerve wracking to speak and present to a client, it was rewarding at the same time. Those mini achievements meant so much to me and our team, as well as our mentor.
I was very blessed to have supportive family, friends, and teammates. Apart from a few concepts and theories that are harder to comprehend (I’m looking at you Programmatic Advertising and Finance Calculations), I feel all went well while I studied. Our mentor was approachable and always ready to give me a hand whenever I get stuck.
While working part time, I am participating in Academy Xi’s Outcomes Program and hoping to land a role in Digital Marketing. I am starting to expand my network connections on LinkedIn and connect with like-minded people (If that is you, hit connect and send me a note! Here’s my LinkedIn profile!). Oh, and I do yoga daily. It is one of my new year’s resolutions to practice every day for a whole year. Wish me luck!
All the content that I have learnt is useful in building my career as a Digital Marketer. It has given me confidence to carve a new path and continue my journey. To keep myself busy and to continually apply my learnings, I am helping a non-profit start-up company build their website and brand awareness online through social media. If you are curious, follow Alt Coffee Beans on Instagram and Facebook to see our progress, although it is very much in its early stages.
I am focusing most of my energy on landing a role in Digital Marketing and working on the non-profit project. Whilst my priority is to land a full-time role, I am also open to internships and expanding my experience in an office environment. Continually learning, getting better and sharpening my skills.
If I am to give any advice for future and current students, it would be to never give up. Yes, it is a cliché, yet one that is also true. Education is an achievement that cannot be taken from you and continuously learning is a gift. Every step you take towards your goal is worth it. Believe in yourself and soon you will find that you are a better person today than you were yesterday. As for tips? Ask. Always!
Interested in any of our Digital Marketing courses? Whether you’re looking to upskill or completely change your career, we have the right course for you. Explore our Digital Marketing courses today.