As the marketing landscape continues to evolve and the industry attracts talent from all backgrounds, the need to have the right skills as a marketer will also be more demanding. This was the case for Olivia Bowden, who works in our Corporate Partnerships team, and just recently graduated from our Digital Marketing Transform course. Read below as she shares her journey and experience one month after finishing the course.
Digital Marketing Courses
What is Digital Marketing?
Digital Marketing is the promotion and sale of a product or service through digital channels and the associated tactics that make it happen. Anchored in data and optimisation, Digital Marketing drives lead generation, word of mouth and brand preference; thus contributing to brand and business growth.
Why study Digital Marketing?
In today’s world, the internet and social media are where people spend the majority of their time. And it’s a crowded place – making it both critical and challenging for a company to stand out through Digital Marketing.
Australian recruiters report that employment demand for Digital Marketers (59%) far outweighs the supply, sitting at only 19%. As companies compete for qualified talent, studying Digital Marketing course is a sure way to future-proof your career.
AVERAGE DIGITAL MARKETING MANAGERS SALARY IN AUSTRALIA
DIGITAL MARKETING RELATED ROLES ON OFFER EACH YEAR IN AUSTRALIA
OF HIRING MANAGERS PLAN TO RECRUIT DIGITAL MARKETERS
Digital Marketing course formats
Our Digital Marketing courses come in three online formats. No matter your learning preferences, work or life commitments, or support levels you require – we’ve got you covered.
To choose the right course format, pick your desired career outcomes:
- Are you studying to start a new career in a different field? Our TRANSFORM courses will future-proof your career and help you graduate job-ready.
- Are you after a practical course to complement your existing skillset?Our ELEVATE courses will expand your expertise in a social and supported environment.
- Do you just want to learn the fundamentals? Quench your curiosity, at your own pace with our FOUNDATIONS courses.
Earn a digital credential
We partner with Credly to deliver digital credentials for our graduates. Digital credentials are a graphical representation of your skills, combined with a description of the knowledge and activities it took to earn them.
Digital badges can be used in email signatures or digital resumes, and on social media sites such as LinkedIn, Facebook and Twitter.
Our students’ success stories
Academy Xi has a 4.2 score out of 5, rated by 2465 students.
“It has set me up perfectly to take up this new challenge and get “on the tools” straight away”
“Our motel is up on average 70% growth in only one year”
My mentor Jillian was the highlight, making this one of the best courses I’ve attended. I really valued the 1:1 sessions where I could bounce ideas off her, specific to marketing my family’s hospitality business. While doing the course I’ve been implementing website changes and putting my digital marketing strategy into action. Our motel is up on average 70% growth in only one year. The restaurant revenue has also increased by 70%.
The impacts from the digital marketing changes on the bottom line of the business have been huge.
“blown away by how the course was put together”
I was blown away by how the course was put together and loved the regular catch ups with my group. The course structure and delivery kept us all engaged with the topics we were covering each week and a lot of the resources were very comprehensive and super helpful. I liked the mixture of mediums used for course instruction - video content, written and live tutorials - it worked well. I also really enjoyed the quizzes and having break out rooms to discuss concepts with my classmates.
“trust your gut, take the plunge and hit enrol. It is all worth it!”
I'm glad I took the plunge to enrol in the Digital Marketing course through Academy Xi. I thoroughly enjoyed it! I wish I could redo the last 6 months and all the Mondays spent learning with my mentor and classmates. It is truly a great learning experience. The course was very meaty and full of valuable information fit to equip a beginner like me, who is new to Digital Marketing topics. Although it felt intense in the first few weeks, our mentor Sasha made the content and concepts easy to digest. She was very approachable and patient - we all love her! Learning the theories was fun, but diving into the second phase of the course was the most exciting and also my favourite part. Working in teams and directly applying what we learned into real client projects was the best part for me. It helped me understand the concepts further. My one great tip to future students out there - trust your gut, take the plunge and hit enrol. It is all worth it!