Social Media Marketing Online Course | Self-Paced Course

Course details:

Self-paced, 6 month access
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Online
$3,500 $2,800

Automatic discount applied when you pay in full

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Social Media Marketing: Elevate

Enhance your career prospects and grow your brand or business with end-to-end social media marketing skills.

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Course overview

Who is this course for?

This course is suitable for those looking to upskill in Social Media Marketing, including:

Traditional Marketers wanting to update their skill-set
Junior and Community Marketers keen to climb the industry ladder
Existing Social Media Marketers wanting to formalise their skills with an industry-recognised credential
Small business owners wanting to use social media strategy to grow their business
Anyone new to the world of Social Media Marketing keen to get a taste of the industry

Learning outcomes

Once you have completed our Social Media Marketing: Elevate course, you’ll walk away with:

In-demand and current Social Media Marketing skills
A unique portfolio, including custom content and a comprehensive strategy on a project of your choice
Immediately applicable practical skills
An industry-recognised certificate
Increased employability and career outcomes

Industry-recognised certification

Receive a Credly digital credential and certificate of completion as official recognition of your competencies, theoretical knowledge and practical skills in Social Media Marketing. As our courses are trusted by industry leaders, organisations and recruiters across Australia, adding these to your CV and LinkedIn profile can greatly boost your employment prospects. Learn more about Credly

What you’ll learn in this course

You’ll have 6 months access to all online course materials, enabling you to study at your own pace and fit your development around your busy lifestyle.

Module 1

What is Social Media Marketing

What is Social Media Marketing
Benefits of Social Media Marketing
Overview of course projects

Module 2

Social Media platforms

Overview of key platforms, content types and audiences
Facebook, Instagram, TikTok, YouTube, LinkedIn, Reddit, Pinterest, Snapchat and Twitter

Module 3

Social Media strategy: Organic vs paid

The basics of digital advertising
The difference between organic and paid social media
Ad placements on socials / where to place your ad

Module 4

Social Media strategy: Goals & content

Setting SMART goals
Defining content pillars
The purpose of social

Module 5

Growing your audience

Define your audience
How to grow your social media audience
Influencer marketing
User-generated content

Module 6

Increasing engagement and driving sales

What makes your audience like and share
Different types of audience motivations on socials
Strategies that drive engagement
Best platforms to use when selling on social media
Social selling techniques and strategies

Module 7

Implementing your strategy: Developing content

Defining the content pillars
Deciding on content types
Creating content

Module 8

Implementing your strategy: Creating a content calendar

Cadence and scheduling
Creating a content calendar
Copy vs microcopy

Module 9

Optimising and community management

Scheduling tools
Publishing best practices
Basics of community management

Module 10

Measuring results

Social Media ROI
Tracking social media ROI: clicks to website by source, email opt-ins by source, sales and landing pages
Understanding linear and time decay for socials
Key metrics to measure
Benchmarks for success
Iterating your strategy based on performance data and insights

Module 11

The future of social

Dark social
Algorithms
Staying current
The role of a social media manager in the age of misinformation

Final Project

Portfolio project & presentation

Submit your workbook, content calendar and a recording of a five-minute presentation about your end-to-end social media strategy.

The digital marketing course was truly a life-changing experience. Thanks to an amazing mentor and teacher, a supportive Academy Xi community and very talented fellow students, I was able to fulfil a dream - to start my own sustainability project. I highly recommend this course to anyone who has an entrepreneurial idea and would like to explore it, learning all about growth marketing as you apply it to your project. Thanks, Academy Xi!

Kathrina Denk, Digital Marketing Elevate

Why study Social Media Marketing at Academy Xi?

Dual focus: Strategy + execution

Develop a comprehensive strategy and the technical skills needed to execute it. Create context-specific content, schedule calendars and measure success.

In-demand skills

Get to grips with paid and organic marketing, as well as the most popular social platforms like Facebook, Instagram, TikTok and LinkedIn. Pick up industry tools like Canva, Ad Mockups, Google Analytics and URL Builder.

Build a unique portfolio

Create a custom portfolio with your end-to-end strategy, content calendar and content assets, demonstrating your practical skills to employers and clients.

Bring your own project

Develop a social media marketing strategy and content for your current employer, small business, or even a brand you’re passionate about.

Learn from industry experts

Book up to twelve 1:1 sessions with a Social Media Marketing expert to discuss course material, consult about project decisions and ask questions.

Exclusive Masterclass program

Access a monthly webinar program designed specifically for our self-paced learners. Learn critical digital skills from industry experts, grow your network, and get advice from graduates now working in the field.

Fees & payment options

We offer a range of flexible payment options so you can achieve your goals today, and pay at your own pace.

NO DEPOSIT CREDIT PRODUCT

Study Now Pay Later

Choose weekly, fortnightly or monthly repayments over a term of up to 12 months. No deposit and 100% interest-free. Subject to approval.

Weekly payments from

$55 /week

Payments

From $55 /week

10% DISCOUNT

Pay upfront

Pay for your course upfront to receive a 10% discount on the full amount, and be eligible for any additional special offers.

Total cost of course

$2,800

Total cost of course

$TBC $TBC

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Interest-free payment plan

Payment Assist

Pay for your education via convenient payment plans that break up your course repayments into smaller chunks, 100% interest-free. 10% deposit required.

Flexible installments from

$100 /week

Instalments

From $100 /week

Student success stories

4.6 star rating on Google

Our students come from different walks of life and have supercharged their careers, landing coveted jobs in the Design, Tech, and Marketing fields.

Imogen Abandowitz

Campaign Manager

Digital Marketing Elevate

With a background in International relations and languages, Imogen always knew she wanted to work in communications, with a people focus. Training in digital marketing has provided her with exactly that.

Read Imogen’s story

Brad Cluff

Motel Manager

Digital Marketing Transform

After moving back to his hometown and studying Digital Marketing, Brad transformed the bottom line of his family’s hospitality business – with numbers up by 70%.

Read Brad's story

Rati Marwah

Marketing Coordinator

Digital Marketing Transform

After a diverse career focused on customer service, Rati sought out a creative path in Digital Marketing. Find out how the Digital Marketing: Transform course helped Rati launch a new career in a field that ignites her passions.

Read Rati’s story

Frequently asked questions on Social Media Marketing

Frequently asked questions

What is Social Media Marketing?

Social Media Marketing is the practice of leveraging social media to promote brands, goods and services. Businesses of every kind use social channels to strike up conversations about a brand, attract followers and boost website traffic.

The key to successful Social Media Marketing isn’t just increasing activity on social channels. Instead, Social Media Marketers will devise a content strategy that’s designed to encapsulate an audience, build interest in a brand and turn ‘likes’ into sales.

How much money does a Social Media Marketer make?

The average yearly salary as a Social Media Marketer in Australia is currently $93,500 (Indeed, 2022).

How will I learn at Academy Xi?

In this course you’ll experience flexible and self-paced learning, where students cover course content independently and browse material on our engaging learning platform. You’ll learn through a combination of:

Platform-based written and multimedia content
In-house video content
Course workbook
Case studies
Activities in each module
Xi Expert feedback
Xi Expert 1:1 sessions
Links to additional resources

What is the difference between Transform, Elevate & Foundations courses?

We offer three online course formats across design, tech and business that deliver a range of practical outcomes:

Transform courses teach job-ready skills and help you launch a new career
Elevate courses expand your existing skill set and progress your career
Foundations courses teach introductory skills and build a knowledge base

Get the complete course guide

Our in-depth course guide has all the information you need.

Have any unanswered questions?

One of our in-house course advisors will get in touch with you directly.

Learning Areas

Course details:

Social Media Marketing: Elevate

Course overview

Who is this course for?

Learning outcomes

Industry-recognised certification

What you’ll learn in this course

Why study Social Media Marketing at Academy Xi?

Dual focus: Strategy + execution

In-demand skills

Build a unique portfolio

Bring your own project

Learn from industry experts

Exclusive Masterclass program

Fees & payment options

NO DEPOSIT CREDIT PRODUCT

Study Now Pay Later

10% DISCOUNT

Pay upfront

Interest-free payment plan

Payment Assist

Student success stories

Imogen Abandowitz

Campaign Manager

Digital Marketing Elevate

Brad Cluff

Motel Manager

Digital Marketing Transform

Rati Marwah

Marketing Coordinator

Digital Marketing Transform

Frequently asked questions on Social Media Marketing

Frequently asked questions

Get the complete course guide

Have any unanswered questions?

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