We offer training across a wide range of course formats and disciplines. Speak to our team today to get you, your team, or your organisation digital ready!
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Enhance your career prospects and grow your brand or business with end-to-end social media marketing skills.
*Save on our Elevate courses when you pay in full!
Academy Xi students now have the option to subscribe to our entire range of Elevate courses across all our portfolios for a monthly fee. Use this as a way to gain a wider digital skillset and give yourself an advantage as you compete for roles in the ever-changing employment landscape.
Our graduates are now the driving force behind some of Australia’s most innovative brands
Launch your Social Media Marketing journey today, no matter what level of experience you have! Our beginner-friendly approach will help get you up to speed in no time.
With 6 months access, the speed at which you tackle online course content is up to you. Study at your own pace and fit learning into your busy lifestyle.
Our Elevate courses help you boost your career with sought-after Social Media Marketing skills. Unlock higher salaries and job growth potential.
Upskill in Social Media Marketing within 6 months. You’ll work through interactive online course content at your own pace, and have the support of an industry mentor when you need it.
Recommended: 6-8 hours per module
What is Social Media Marketing
Develop a foundational understanding of what social media is and why it’s important in the overall marketing mix.
Recommended: 6-8 hours per module
Social Media platforms
Understand the key platforms that make up today’s social media landscape, exploring their content types and audiences.
Recommended: 6-8 hours per module
Social Media strategy: Organic vs paid
Recognise the difference between using paid and organic social media, and how choosing one or the other will impact the strategy you set.
Recommended: 6-8 hours per module
Social Media strategy: Goals & content
Understand how to set SMART goals and define an audience for a Social Media Marketing strategy.
Recommended: 6-8 hours per module
Growing your audience
Learn the different tactics and strategies that can be used to successfully build your audience.
Recommended: 6-8 hours per module
Increasing engagement and driving sales
Learn how to bring a strategic approach to driving engagement and sales.
Recommended: 6-8 hours per module
Implementing your strategy: Developing content
Learn how to determine the best content types and understand how to structure your content according to the content pillars.
Recommended: 6-8 hours per module
Implementing your strategy: Creating a content calendar
Understand how to set the cadence and timing of your social media posts by creating a content calendar, and get to grips with writing microcopy.
Recommended: 6-8 hours per module
Optimising and community management
Get to grips with publishing optimised content and the community management side of social media.
Recommended: 6-8 hours per module
Measuring results
Learn how to measure success (vs vanity metrics), and understand how to use social listening, UTM tracking and Google Analytics.
Recommended: 6-8 hours per module
The future of social
Additional, optional content. Understand the projected evolution of social media, how to stay current and future-proof your career, and your obligations in a world of misinformation.
Recommended: 6-8 hours per module
Submit your workbook, content calendar and a recording of a five-minute presentation about your end-to-end social media strategy.
Our course guides contain everything you need to know about our Social Media Marketing courses, including…
All Elevate students have access to an industry mentor as they progress through their course. Your mentor is an expert in the field and can provide insider tips and guidance on-demand.
Develop a comprehensive strategy and the technical skills needed to execute it. Create context-specific content, schedule calendars and measure success.
Get to grips with paid and organic marketing, as well as the most popular social platforms like Facebook, Instagram, TikTok and LinkedIn. Pick up industry tools like Canva, Ad Mockups, Google Analytics and URL Builder.
Develop a Social Media Marketing strategy and content for your current employer, small business, or even a brand you’re passionate about.
Develop a social media marketing strategy and content for your current employer, small business, or even a brand you’re passionate about.
Book up to twelve 1:1 sessions with a Social Media Marketing expert to discuss course material, consult about project decisions and ask questions.
Access a monthly webinar program designed specifically for our self-paced learners. Learn critical digital skills from industry experts, grow your network, and get advice from graduates now working in the field.
We offer a range of flexible payment options so you can achieve your goals today, and pay at your own pace.
Choose weekly, fortnightly or monthly repayments over a repayment term of up to 6 months, with no deposit and 100% interest-free.
PAYMENTS
From $55 /week
Choose weekly, fortnightly or monthly repayments over a repayment term of up to 12 months, with no deposit and 100% interest-free
Weekly payments from
PAYMENTS
From $55 /week
Pay for your course upfront to receive a discount on the full amount, and be eligible for any additional special offers.
Total cost of course
TOTAL COST OF COURSE
Our students come from different walks of life and have supercharged their careers, landing coveted jobs in the Design, Tech, and Marketing fields.
With a background in International relations and languages, Imogen always knew she wanted to work in communications, with a people focus. Training in digital marketing has provided her with exactly that.
After moving back to his hometown and studying Digital Marketing, Brad transformed the bottom line of his family’s hospitality business – with numbers up by 70%.
After a diverse career focused on customer service, Rati decided to specialise in Digital Marketing. Find out how the Digital Marketing: Transform course helped Rati launch a new career in a field that ignites her passions.
Social Media Marketing is the practice of leveraging social media to promote brands, goods and services. Businesses of every kind use social channels to strike up conversations about a brand, attract followers and boost website traffic.
The key to successful Social Media Marketing isn’t just increasing activity on social channels. Instead, Social Media Marketers will devise a content strategy that’s designed to encapsulate an audience, build interest in a brand and turn ‘likes’ into sales.
The average yearly salary as a Social Media Marketer in Australia is currently $93,500 (Indeed, 2022).
In this course you’ll experience flexible and self-paced learning, where students cover course content independently and browse material on our engaging learning platform. You’ll learn through a combination of:
Platform-based written and multimedia content In-house video content Course workbook Case studies Activities in each module Xi Expert feedback Xi Expert 1:1 sessions Links to additional resourcesWe offer three online course formats across design, tech and business that deliver a range of practical outcomes:
Transform courses teach job-ready skills and help you launch a new career Elevate courses expand your existing skill set and progress your career Foundations courses teach introductory skills and build a knowledge base…and any other concerns!
Academy Xi acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present. Aboriginal and Torres Strait Islander peoples should be aware that this website may contain images or names of people who have since passed away.
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