Dual focus: Strategy + execution
Develop a comprehensive strategy and the technical skills needed to execute it. Create context-specific content, schedule calendars and measure success.
Social Media Marketing: Elevate
$2,450*
$3,500
Payments options availableEnhance your career prospects and grow your brand or business with end-to-end social media marketing skills.
- Self-paced
- No prerequisites
- 6 months access, 60-80 hours
- Personal project
- Up to twelve 1:1 mentor sessions
- Payment plans available
- Digital Skills Masterclass Program
*Save 10% on Elevate courses when you pay in full!
Our graduates are now the driving force behind some of Australia’s most innovative brands
Why choose this course?
No prerequisites or previous experience required
Launch your Social Media Marketing journey today, no matter what level of experience you have! Our beginner-friendly approach will help get you up to speed in no time.
Flexible and self-paced
With 6 months access, the speed at which you tackle online course content is up to you. Study at your own pace and fit learning into your busy lifestyle.
Created for Upskillers
Our Elevate courses help you boost your career with sought-after Social Media Marketing skills. Unlock higher salaries and job growth potential.
What your curriculum looks like
Upskill in Social Media Marketing within 6 months. You’ll work through interactive online course content at your own pace, and have the support of an industry mentor when you need it.
- Module 1
- Module 2
- Module 3
- Module 4
- Module 5
- Module 6
- Module 7
- Module 8
- Module 9
- Module 10
- Module 11
- Module 12
Module 1
Recommended: 6-8 hours per module
What is Social Media Marketing
Develop a foundational understanding of what social media is and why it’s important in the overall marketing mix.
- What is Social Media Marketing
- Benefits of Social Media Marketing
- Overview of course projects
Module 2
Recommended: 6-8 hours per module
Social Media platforms
Understand the key platforms that make up today’s social media landscape, exploring their content types and audiences.
- Overview of key platforms, content types and audiences
- Facebook, Instagram, TikTok, YouTube, LinkedIn, Reddit, Pinterest, Snapchat and Twitter
Module 3
Recommended: 6-8 hours per module
Social Media strategy: Organic vs paid
Recognise the difference between using paid and organic social media, and how choosing one or the other will impact the strategy you set.
- The basics of digital advertising
- The difference between organic and paid social media
- Ad placements on socials / where to place your ad
Module 4
Recommended: 6-8 hours per module
Social Media strategy: Goals & content
Understand how to set SMART goals and define an audience for a Social Media Marketing strategy.
- Setting SMART goals
- Defining content pillars
- The purpose of social
Module 5
Recommended: 6-8 hours per module
Growing your audience
Learn the different tactics and strategies that can be used to successfully build your audience.
- Define your audience
- How to grow your social media audience
- Influencer marketing
- User-generated content
Module 6
Recommended: 6-8 hours per module
Increasing engagement and driving sales
Learn how to bring a strategic approach to driving engagement and sales.
- What makes your audience like and share
- Different types of audience motivations on socials
- Strategies that drive engagement
- Best platforms to use when selling on social media
- Social selling techniques and strategies
Module 7
Recommended: 6-8 hours per module
Implementing your strategy: Developing content
Learn how to determine the best content types and understand how to structure your content according to the content pillars.
- Defining the content pillars
- Deciding on content types
- Creating content
Module 8
Recommended: 6-8 hours per module
Implementing your strategy: Creating a content calendar
Understand how to set the cadence and timing of your social media posts by creating a content calendar, and get to grips with writing microcopy.
- Cadence and scheduling
- Creating a content calendar
- Copy vs microcopy
Module 9
Recommended: 6-8 hours per module
Optimising and community management
Get to grips with publishing optimised content and the community management side of social media.
- Scheduling tools
- Publishing best practices
- Basics of community management
Module 10
Recommended: 6-8 hours per module
Measuring results
Learn how to measure success (vs vanity metrics), and understand how to use social listening, UTM tracking and Google Analytics.
- Social Media ROI
- Tracking social media ROI: clicks to website by source, email opt-ins by source, sales and landing pages
- Understanding linear and time decay for socials
- Key metrics to measure
- Benchmarks for success
- Iterating your strategy based on performance data and insights
Module 11
Recommended: 6-8 hours per module
The future of social
Additional, optional content. Understand the projected evolution of social media, how to stay current and future-proof your career, and your obligations in a world of misinformation.
- Dark social
- Algorithms
- Staying current
- The role of a social media manager in the age of misinformation
Presentation
Recommended: 6-8 hours per module
Submit your workbook, content calendar and a recording of a five-minute presentation about your end-to-end social media strategy.
Outcomes
- Practical Social Media Marketing skills
- End-to-end social media strategy & content plan
- Portfolio of assets and ad mock-ups
- Prepare for Meta Certification
- Industry recognised digital credential
Need more details about our Social Media Marketing courses?
Our course guides contain everything you need to know about our Social Media Marketing courses, including…
- Topics covered
- How you’ll learn
- Course outcomes, and more!
Work 1:1 with an industry expert
All Elevate students have access to an industry mentor as they progress through their course. Your mentor is an expert in the field and can provide insider tips and guidance on-demand.
- Access up to twelve 1:1 mentor sessions
- Get ongoing personalised feedback about your work
- Consult about project decisions and ask questions
- Interact via a dedicated Slack channel
The digital marketing course was truly a life-changing experience. Thanks to an amazing mentor and teacher, a supportive Academy Xi community and very talented fellow students, I was able to fulfil a dream - to start my own sustainability project. I highly recommend this course to anyone who has an entrepreneurial idea and would like to explore it, learning all about growth marketing as you apply it to your project. Thanks, Academy Xi!
Kathrina Denk, Digital Marketing Elevate 
Why study Social Media Marketing at Academy Xi?
In-demand Skills
Get to grips with paid and organic marketing, as well as the most popular social platforms like Facebook, Instagram, TikTok and LinkedIn. Pick up industry tools like Canva, Ad Mockups, Google Analytics and URL Builder.
Build a unique portfolio
Develop a Social Media Marketing strategy and content for your current employer, small business, or even a brand you’re passionate about.
Bring your own project
Develop a social media marketing strategy and content for your current employer, small business, or even a brand you’re passionate about.
Learn from industry experts
Book up to twelve 1:1 sessions with a Social Media Marketing expert to discuss course material, consult about project decisions and ask questions.
Exclusive Masterclass program
Access a monthly webinar program designed specifically for our self-paced learners. Learn critical digital skills from industry experts, grow your network, and get advice from graduates now working in the field.
Fees & payment options
We offer a range of flexible payment options so you can achieve your goals today, and pay at your own pace.
No deposit
Study Now, Pay Later
Choose weekly, fortnightly or monthly repayments over a repayment term of up to 36 months, with no deposit and 100% interest-free.
Weekly payments from
$69 /week
PAYMENTS
From $55 /week
10% DISCOUNT
Pay upfront
Pay for your course upfront to receive a 10% discount on the full amount, and be eligible for any additional special offers.
Total cost of course
$2,450
TOTAL COST OF COURSE
$TBC $TBC
Interest-free payment plan
Payment Assist
Convenient payment plans that break up your course repayments into smaller chunks, 100% interest-free.
Flexible instalments from
$166 /week
INSTALMENTS
From $100 /week
Student success stories
Our students come from different walks of life and have supercharged their careers, landing coveted jobs in the Design, Tech, and Marketing fields.
From Business Development to Campaign Manager
Imogen Abandowitz
With a background in International relations and languages, Imogen always knew she wanted to work in communications, with a people focus. Training in digital marketing has provided her with exactly that.
Imogen Abandowitz, Digital Marketing Elevate
From studying Digital Marketing to booming family business
Brad Cluff
After moving back to his hometown and studying Digital Marketing, Brad transformed the bottom line of his family’s hospitality business – with numbers up by 70%.
Brad Cluff, Digital Marketing Transform
From Interior Designer to Marketing Coordinator
Rati Marwah
After a diverse career focused on customer service, Rati decided to specialise in Digital Marketing. Find out how the Digital Marketing: Transform course helped Rati launch a new career in a field that ignites her passions.
Rati Marwah, Digital Marketing Transform
Some frequently asked questions
Social Media Marketing is the practice of leveraging social media to promote brands, goods and services. Businesses of every kind use social channels to strike up conversations about a brand, attract followers and boost website traffic.
The key to successful Social Media Marketing isn’t just increasing activity on social channels. Instead, Social Media Marketers will devise a content strategy that’s designed to encapsulate an audience, build interest in a brand and turn ‘likes’ into sales.
The average yearly salary as a Social Media Marketer in Australia is currently $93,500 (Indeed, 2022).
In this course you’ll experience flexible and self-paced learning, where students cover course content independently and browse material on our engaging learning platform. You’ll learn through a combination of:
Platform-based written and multimedia content- In-house video content
- Course workbook
- Case studies
- Activities in each module
- Xi Expert feedback
- Xi Expert 1:1 sessions
- Links to additional resources
We offer three online course formats across design, tech and business that deliver a range of practical outcomes:
- Transform courses teach job-ready skills and help you launch a new career
- Elevate courses expand your existing skill set and progress your career
- Foundations courses teach introductory skills and build a knowledge base
Have questions? We’re here to listen.
- Get support finding the right course for you
- Talk through course financing options
- Preview our learning platform
…and any other concerns!
