Online Courses Social Media Marketing Social Media Marketing: Elevate
self pacedUPSKILL

Social Media Marketing: Elevate

Pay-in-full online
from $2,520*(RRP $2,800)
From $53.85 per week

Enhance your career prospects and grow your brand or business with end-to-end social media marketing skills.

*Save on our Elevate courses when you pay in full!

We’re launching a subscription model for all Elevate courses.

Academy Xi students now have the option to subscribe to our entire range of Elevate courses across all our portfolios for a monthly fee. Use this as a way to gain a wider digital skillset and give yourself an advantage as you compete for roles in the ever-changing employment landscape.

Our graduates are now the driving force behind some of Australia’s most innovative brands

Why choose this course?

No prerequisites or previous experience required

Launch your Social Media Marketing journey today, no matter what level of experience you have! Our beginner-friendly approach will help get you up to speed in no time.

Flexible and self-paced

With 6 months access, the speed at which you tackle online course content is up to you. Study at your own pace and fit learning into your busy lifestyle.

Created for Upskillers

Our Elevate courses help you boost your career with sought-after Social Media Marketing skills. Unlock higher salaries and job growth potential.

What your curriculum looks like

Upskill in Social Media Marketing within 6 months. You’ll work through interactive online course content at your own pace, and have the support of an industry mentor when you need it.

  • Module 1
  • Module 2
  • Module 3
  • Module 4
  • Module 5
  • Module 6
  • Module 7
  • Module 8
  • Module 9
  • Module 10
  • Module 11
  • Module 12

Module 1

Recommended: 6-8 hours per module


What is Social Media Marketing
Develop a foundational understanding of what social media is and why it’s important in the overall marketing mix.

  • What is Social Media Marketing 
  • Benefits of Social Media Marketing 
  • Overview of course projects

Module 2

Recommended: 6-8 hours per module


Social Media platforms
Understand the key platforms that make up today’s social media landscape, exploring their content types and audiences.

  • Overview of key platforms, content types and audiences 
  • Facebook, Instagram, TikTok, YouTube, LinkedIn, Reddit, Pinterest, Snapchat and Twitter

Module 3

Recommended: 6-8 hours per module


Social Media strategy: Organic vs paid
Recognise the difference between using paid and organic social media, and how choosing one or the other will impact the strategy you set.

  • The basics of digital advertising
  • The difference between organic and paid social media
  • Ad placements on socials / where to place your ad

Module 4

Recommended: 6-8 hours per module


Social Media strategy: Goals & content
Understand how to set SMART goals and define an audience for a Social Media Marketing strategy.

  • Setting SMART goals
  • Defining content pillars 
  • The purpose of social

Module 5

Recommended: 6-8 hours per module


Growing your audience
Learn the different tactics and strategies that can be used to successfully build your audience.

  • Define your audience
  • How to grow your social media audience
  • Influencer marketing
  • User-generated content

Module 6

Recommended: 6-8 hours per module


Increasing engagement and driving sales
Learn how to bring a strategic approach to driving engagement and sales.

  • What makes your audience like and share
  • Different types of audience motivations on socials
  • Strategies that drive engagement 
  • Best platforms to use when selling on social media
  • Social selling techniques and strategies

Module 7

Recommended: 6-8 hours per module


Implementing your strategy: Developing content
Learn how to determine the best content types and understand how to structure your content according to the content pillars.

  • Defining the content pillars
  • Deciding on content types
  • Creating content

Module 8

Recommended: 6-8 hours per module


Implementing your strategy: Creating a content calendar
Understand how to set the cadence and timing of your social media posts by creating a content calendar, and get to grips with writing microcopy.

  • Cadence and scheduling
  • Creating a content calendar
  • Copy vs microcopy

Module 9

Recommended: 6-8 hours per module


Optimising and community management
Get to grips with publishing optimised content and the community management side of social media.

  • Scheduling tools
  • Publishing best practices
  • Basics of community management

Module 10

Recommended: 6-8 hours per module


Measuring results
Learn how to measure success (vs vanity metrics), and understand how to use social listening, UTM tracking and Google Analytics.

  • Social Media ROI
  • Tracking social media ROI: clicks to website by source, email opt-ins by source, sales and landing pages 
  • Understanding linear and time decay for socials
  • Key metrics to measure 
  • Benchmarks for success 
  • Iterating your strategy based on performance data and insights

Module 11

Recommended: 6-8 hours per module


The future of social
Additional, optional content. Understand the projected evolution of social media, how to stay current and future-proof your career, and your obligations in a world of misinformation.

  • Dark social
  • Algorithms
  • Staying current
  • The role of a social media manager in the age of misinformation


Recommended: 6-8 hours per module


Submit your workbook, content calendar and a recording of a five-minute presentation about your end-to-end social media strategy.


Need more details about our Social Media Marketing courses?

Our course guides contain everything you need to know about our Social Media Marketing courses, including…

Work 1:1 with an industry expert

All Elevate students have access to an industry mentor as they progress through their course. Your mentor is an expert in the field and can provide insider tips and guidance on-demand.

Why study Social Media Marketing at Academy Xi?

Fees & payment options

We offer a range of flexible payment options so you can achieve your goals today, and pay at your own pace.

No deposit

Study Now, Pay Later

Choose weekly, fortnightly or monthly repayments over a repayment term of up to 6 months, with no deposit and 100% interest-free.

Weekly repayments from


From $55 /week

No deposit

Study Now, Pay Later

Choose weekly, fortnightly or monthly repayments over a repayment term of up to 12 months, with no deposit and 100% interest-free

Weekly payments from



From $55 /week


Pay upfront

Pay for your course upfront to receive a discount on the full amount, and be eligible for any additional special offers.

Total cost of course




Student success stories

Our students come from different walks of life and have supercharged their careers, landing coveted jobs in the Design, Tech, and Marketing fields.

From Business Development to Campaign Manager

Imogen Abandowitz

With a background in International relations and languages, Imogen always knew she wanted to work in communications, with a people focus. Training in digital marketing has provided her with exactly that.

Imogen Abandowitz, Digital Marketing Elevate

From studying Digital Marketing to booming family business

Brad Cluff

After moving back to his hometown and studying Digital Marketing, Brad transformed the bottom line of his family’s hospitality business – with numbers up by 70%.

Brad Cluff, Digital Marketing Transform

From Interior Designer to Marketing Coordinator

Rati Marwah

After a diverse career focused on customer service, Rati decided to specialise in Digital Marketing. Find out how the Digital Marketing: Transform course helped Rati launch a new career in a field that ignites her passions.

Rati Marwah, Digital Marketing Transform

Some frequently asked questions

Social Media Marketing is the practice of leveraging social media to promote brands, goods and services. Businesses of every kind use social channels to strike up conversations about a brand, attract followers and boost website traffic. 

The key to successful Social Media Marketing isn’t just increasing activity on social channels. Instead, Social Media Marketers will devise a content strategy that’s designed to encapsulate an audience, build interest in a brand and turn ‘likes’ into sales.

The average yearly salary as a Social Media Marketer in Australia is currently $93,500 (Indeed, 2022).

In this course you’ll experience flexible and self-paced learning, where students cover course content independently and browse material on our engaging learning platform.  You’ll learn through a combination of:

  •  Platform-based written and multimedia content
  •  In-house video content
  •  Course workbook
  •  Case studies
  •  Activities in each module
  •  Xi Expert feedback
  •  Xi Expert 1:1 sessions
  •  Links to additional resources

We offer three online course formats across design, tech and business that deliver a range of practical outcomes:

  •  Transform courses teach job-ready skills and help you launch a new career
  •  Elevate courses expand your existing skill set and progress your career
  •  Foundations courses teach introductory skills and build a knowledge base

Have questions? We’re here to listen.

…and any other concerns!

Download course guides

Get detailed information on what to expect from our online courses