Online Courses Digital Marketing Digital Marketing: Foundations
self pacedFoundations

Digital Marketing: Foundations

Pay-in-full online
from $899*(RRP $999)
From $19.21 per week

Understand the fundamentals of SEO, SEM, social media and content marketing, so you can start building high-performing digital marketing campaigns.

We’re launching a subscription model for all Foundation courses.

Academy Xi students now have the option to subscribe to our entire range of Foundation courses across all our portfolios for a monthly fee. Use this as a way to gain a wider digital skillset and give yourself an advantage as you compete for roles in the ever-changing employment landscape.

Our graduates are now the driving force behind some of Australia’s most innovative brands

Why choose this course?

No prerequisites or previous experience required

Launch your Digital Marketing journey today, no matter what level of experience you have! Our beginner-friendly approach will help get you up to speed in no time.

Flexible and self-paced

With 6 months access, the speed at which you tackle online course content is up to you. Study at your own pace and fit learning into your busy lifestyle.

Created for Curious Beginners

Our Foundations courses help quench your curiosity by teaching the basics of Digital Marketing. Easy, affordable, and perfect for independent learners.

What your curriculum looks like

Learn the basics of Digital Marketing within 6 months. You’ll work through online course content at your own pace, and receive expert feedback at the end of the course.

  • Module 1
  • Module 2
  • Module 3
  • Module 4
  • Module 5
  • Module 6
  • Portfolio project

Module 1

Recommended: 5 hours per module


The landscape
Understand the Digital Marketing landscape and how it drives business strategies and practices across industries. You’ll start to understand how and where to target your audience. Here you’ll explore:

  • An introduction to Digital Marketing and its concepts
  • Behavioural psychology
  • The difference between customer acquisition and retention

Module 2

Recommended: 5 hours per module

Digital Marketing channels
Gain knowledge of how to construct and execute a strategy for a number of different digital marketing channels including:

  • Paid search
  • SEO
  • Social media
  • Website and API integration

Module 3

Recommended: 5 hours per module


Customer Experience
Get an overview of User Experience (UX) Design and Product Management fundamentals and learn about the role each discipline plays in Digital Marketing. Understand your customer and learn UX principles to create user-intuitive landing pages and websites that convert.

  • An introduction to UX and Product Management
  • An introduction to CRM, including automation
  • Websites, landing pages, and conversion rate optimisation

Module 4

Recommended: 5 hours per module

Content creation
Learn how to use content to maximise growth and brand awareness. You’ll understand the difference between content writing and content marketing strategy, and you’ll learn about:

  • Content planning
  • Content production
  • Content distribution

Module 5

Recommended: 5 hours per module


Creating a campaign
Discover the ins and outs of creating a Digital Marketing campaign and learn how to monitor the results of your campaign through a variety of metrics:

  • Create a marketing rollout plan
  • Learn how to monitor platforms, channels, and interactions

Module 6

Recommended: 5 hours per module

Data & analytics
Become a data-driven Marketer and learn to identify the metric that matters most. Understand the principles of data-driven analytics through Google and the difference between business metrics and vanity metrics.

  • Collect, use, and analyse data with Google Tag Manager, Google Analytics, Google Keyword Planner, Google Data Studio and Google Trends
  • Generate data-driven insights

Portfolio project

Recommended: 5 hours per module

Curate your final artefacts from the course activities to demonstrate your Digital Marketing knowledge and skills. Your mentor will review it and provide structured feedback.


Need more details about our Digital Marketing courses?

Our course guides contain everything you need to know about our Digital Marketing courses, including…

Prepare your final portfolio for feedback

At the end of your Foundations course, an industry expert will review your portfolio and provide structured feedback on what you have done well and ways you can improve.

Why study Digital Marketing at Academy Xi?

Fees & payment options

We offer a range of flexible payment options so you can achieve your goals today, and pay at your own pace.

No deposit

Study Now, Pay Later

Choose weekly, fortnightly or monthly repayments over a repayment term of up to 6 months, with no deposit and 100% interest-free.

Weekly repayments from


From $55 /week

No deposit

Study Now, Pay Later

Choose weekly, fortnightly or monthly repayments over a repayment term of up to 12 months, with no deposit and 100% interest-free

Weekly payments from



From $55 /week


Pay upfront

Pay for your course upfront to receive a discount on the full amount, and be eligible for any additional special offers.

Total cost of course




Student success stories

Our students come from different walks of life and have supercharged their careers, landing coveted jobs in the Design, Tech, and Marketing fields.

From Media Buyer to Experience Designer

Berlin Liew

Being introduced to UX design was a defining moment for Berlin; one that changed her career path and set her on a journey of self discovery. Berlin spoke with us about her experience studying UX Design and her ongoing passion for mentoring.

Berlin Liew, abc

From HR to Entrepreneur

Julie Dal Santo

After working for years in Human Resources, Julie was looking for something new to study to reclaim her ‘professional mojo’. Little did Julie know at the time, but training in User Experience Design was going to lead to her leaving her profession and starting up her own successful enterprise.

Julie Dal Santo, abc

From Cook to UX/UI Designer

Sanjay Jaya

Ten minutes after his interview, Jay got an offer: a dream job that’s a product of his learning experience, hard work, self-belief, and a little help from our career support team. Read about Jay’s professional journey and how he navigated his career path in a new industry and a new country.

Sanjay Jaya, abc

Some frequently asked questions

Digital Marketing is the promotion and sale of a product or service through digital channels and the associated tactics that make it happen. Anchored in data and optimisation, Digital Marketing drives lead generation, word of mouth and brand preference; thus contributing to brand and business growth.

With more businesses than ever competing for our attention online, Digital Marketers are hot property in all industries. The demand for Digital Marketing in Australia is on the up, with national employment rates set to increase by 21% by 2025.

In the simplest terms, a Digital Marketer is responsible for planning and creating marketing material that’s published digitally.

No two roles will ever be the same, but a typical Digital Marketing role might include:

  • Consulting clients, colleagues and stakeholders to devise marketing strategies.
  • Designing marketing collateral for company websites.
  • Writing and designing promotional emails.
  • Planning and implementing social media marketing activities.
  • Creating online display advertisements.
  • Analysing keywords and setting up paid search marketing campaigns.
  • Performing SEO to increase organic online visibility. 
  • Creating content, including blogs and videos.
  • Analysing data and using insights to optimise campaigns

Many Digital Marketers are all-rounders who will complete a number of the above tasks. Others offer specialist skill sets and focus on specific areas of a company’s marketing strategy. For instance, it’s not uncommon to find Digital Marketers who dedicate all their time to delivering a brand’s social media content, while others might work solely with emails.

In this course you’ll experience flexible and self-paced learning, where students cover course content independently and browse material on our engaging learning platform. You’ll learn through a combination of:

  • Readings
  • Pre-recorded videos
  • 1:1 support sessions
  • Hands-on activities and practical project work
  • Q&A via chat and discussion boards

Our online courses come in three formats to support your learning preferences and balance work-life commitments.

To choose the right course format, pick your desired career outcomes:

  • icon-bullit Are you studying to transform your career? Our TRANSFORM courses will equip you with the latest industry skills and have you graduating job-ready, with an included Career Support Program.
  • icon-bullit Do you want to complement your existing skillset? Our ELEVATE courses will expand your expertise in a social and supported environment.
  • icon-bullit Do you just want to learn the fundamentals? Quench your curiosity, at your own pace with our FOUNDATIONS courses.

Have questions? We’re here to listen.

…and any other concerns!

Download course guides

Get detailed information on what to expect from our online courses

Download course guides

Get detailed information on what to expect from our online courses