Flexible learning experience
With 6 months access to course content, you can study at your own pace and fit learning into your busy lifestyle.
Digital Marketing: Foundations
$1,500
Understand the fundamentals of SEO, SEM, social media and content marketing, so you can start building high-performing digital marketing campaigns.
- Self-paced
- No prerequisites
- 6 months access, 30 hours
- Personal project
Our graduates are now the driving force behind some of Australia’s most innovative brands
Why choose this course?
No prerequisites or previous experience required
Launch your Digital Marketing journey today, no matter what level of experience you have! Our beginner-friendly approach will help get you up to speed in no time.
Flexible and self-paced
With 6 months access, the speed at which you tackle online course content is up to you. Study at your own pace and fit learning into your busy lifestyle.
Created for Curious Beginners
Our Foundations courses help quench your curiosity by teaching the basics of Digital Marketing. Easy, affordable, and perfect for independent learners.
What your curriculum looks like
Learn the basics of Digital Marketing within 6 months. You’ll work through online course content at your own pace, and receive expert feedback at the end of the course.
- Module 1
- Module 2
- Module 3
- Module 4
- Module 5
- Module 6
- Portfolio project
Module 1
Recommended: 5 hours per module
The landscape
Understand the Digital Marketing landscape and how it drives business strategies and practices across industries. You’ll start to understand how and where to target your audience. Here you’ll explore:
- An introduction to Digital Marketing and its concepts
- Behavioural psychology
- The difference between customer acquisition and retention
Module 2
Recommended: 5 hours per module
Digital Marketing channels
Gain knowledge of how to construct and execute a strategy for a number of different digital marketing channels including:
- Paid search
- SEO
- Social media
- Website and API integration
Module 3
Recommended: 5 hours per module
Customer Experience
Get an overview of User Experience (UX) Design and Product Management fundamentals and learn about the role each discipline plays in Digital Marketing. Understand your customer and learn UX principles to create user-intuitive landing pages and websites that convert.
- An introduction to UX and Product Management
- An introduction to CRM, including automation
- Websites, landing pages, and conversion rate optimisation
Module 4
Recommended: 5 hours per module
Content creation
Learn how to use content to maximise growth and brand awareness. You’ll understand the difference between content writing and content marketing strategy, and you’ll learn about:
- Content planning
- Content production
- Content distribution
Module 5
Recommended: 5 hours per module
Creating a campaign
Discover the ins and outs of creating a Digital Marketing campaign and learn how to monitor the results of your campaign through a variety of metrics:
- Create a marketing rollout plan
- Learn how to monitor platforms, channels, and interactions
Module 6
Recommended: 5 hours per module
Data & analytics
Become a data-driven Marketer and learn to identify the metric that matters most. Understand the principles of data-driven analytics through Google and the difference between business metrics and vanity metrics.
- Collect, use, and analyse data with Google Tag Manager, Google Analytics, Google Keyword Planner, Google Data Studio and Google Trends
- Generate data-driven insights
Portfolio project
Recommended: 5 hours per module
Curate your final artefacts from the course activities to demonstrate your Digital Marketing knowledge and skills. Your mentor will review it and provide structured feedback.
Outcomes
- Unique personal project
- Professional portfolio of work
- Foundational Digital Marketing skills
- Industry recognised digital credential
Need more details about our Digital Marketing courses?
Our course guides contain everything you need to know about our Digital Marketing courses, including…
- Topics covered
- How you’ll learn
- Course outcomes, and more!
Prepare your final portfolio for feedback
At the end of your Foundations course, an industry expert will review your portfolio and provide structured feedback on what you have done well and ways you can improve.
- Work through online learning material
- Complete practical activities throughout each topic
- Build your portfolio with a unique personal project
- Submit your final portfolio for expert feedback
“The driver for me was to help future-proof my career. As I now move into a marketing role, my decision to take on such an intensive program feels validated. It has set me up perfectly to take up this new challenge and get “on the tools” straight away.”
Olivia Bowden, Digital Marketing Transform 
"For anyone keen to change careers and grow as a person, I would definitely recommend taking an Academy Xi course. It helped me develop a passion for Digital Marketing and gave me the head start I needed to break into the industry. I came into the course seeking a new sense of direction in my career and by the time I graduated, I had it. I really owe that to Academy Xi."
Rati Marwah, Digital Marketing Transform 
"Thank you to my mentor and Academy Xi for helping me kick start my marketing career. Now, I am confident to use my digital marketing knowledge and skills in all my future endeavours"
Ria Verma, Digital Marketing Transform 
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Why study Digital Marketing at Academy Xi?
Industry-aligned content
Our content is dynamic, engaging and up to date with the latest platforms, tools and techniques, ensuring you stay ahead of the curve.
Learn by doing
Implement the theoretical concepts covered in the course by working on practical activities throughout each topic.
Walk away with a portfolio piece
Impress future employers with a portfolio project that showcases your newly acquired Digital Marketing skills.
Premium content
Our content is dynamic, engaging and up to date with the latest platforms, tools and techniques, ensuring you stay ahead of the curve.
Student success stories
Our students come from different walks of life and have supercharged their careers, landing coveted jobs in the Design, Tech, and Marketing fields.
From Media Buyer to Experience Designer
Berlin Liew
Being introduced to UX design was a defining moment for Berlin; one that changed her career path and set her on a journey of self discovery. Berlin spoke with us about her experience studying UX Design and her ongoing passion for mentoring.
Berlin Liew, abc
From HR to Entrepreneur
Julie Dal Santo
After working for years in Human Resources, Julie was looking for something new to study to reclaim her ‘professional mojo’. Little did Julie know at the time, but training in User Experience Design was going to lead to her leaving her profession and starting up her own successful enterprise.
Julie Dal Santo, abc
From Cook to UX/UI Designer
Sanjay Jaya
Ten minutes after his interview, Jay got an offer: a dream job that’s a product of his learning experience, hard work, self-belief, and a little help from our career support team. Read about Jay’s professional journey and how he navigated his career path in a new industry and a new country.
Sanjay Jaya, abc
Some frequently asked questions
Digital Marketing is the promotion and sale of a product or service through digital channels and the associated tactics that make it happen. Anchored in data and optimisation, Digital Marketing drives lead generation, word of mouth and brand preference; thus contributing to brand and business growth.
With more businesses than ever competing for our attention online, Digital Marketers are hot property in all industries. The demand for Digital Marketing in Australia is on the up, with national employment rates set to increase by 21% by 2025.
In the simplest terms, a Digital Marketer is responsible for planning and creating marketing material that’s published digitally.
No two roles will ever be the same, but a typical Digital Marketing role might include:
Consulting clients, colleagues and stakeholders to devise marketing strategies.- Designing marketing collateral for company websites.
- Writing and designing promotional emails.
- Planning and implementing social media marketing activities.
- Creating online display advertisements.
- Analysing keywords and setting up paid search marketing campaigns.
- Performing SEO to increase organic online visibility.
- Creating content, including blogs and videos.
- Analysing data and using insights to optimise campaigns
Many Digital Marketers are all-rounders who will complete a number of the above tasks. Others offer specialist skill sets and focus on specific areas of a company’s marketing strategy. For instance, it’s not uncommon to find Digital Marketers who dedicate all their time to delivering a brand’s social media content, while others might work solely with emails.
In this course you’ll experience flexible and self-paced learning, where students cover course content independently and browse material on our engaging learning platform. You’ll learn through a combination of:
- Readings
- Pre-recorded videos
- 1:1 support sessions
- Hands-on activities and practical project work
- Q&A via chat and discussion boards
Our online courses come in three formats to support your learning preferences and balance work-life commitments.
To choose the right course format, pick your desired career outcomes:
Are you studying to transform your career? Our TRANSFORM courses will equip you with the latest industry skills and have you graduating job-ready, with an included Career Support Program.- Do you want to complement your existing skillset? Our ELEVATE courses will expand your expertise in a social and supported environment.
- Do you just want to learn the fundamentals? Quench your curiosity, at your own pace with our FOUNDATIONS courses.
Have questions? We’re here to listen.
- Get support finding the right course for you
- Talk through course financing options
- Preview our learning platform
…and any other concerns!
