Online Courses Digital Marketing Digital Marketing: Elevate

self pacedUPSKILL

Digital Marketing: Elevate

Pay-in-full online from $2,520*(RRP $2,800)

From $53.85 per week

Upskill with a solid toolkit of Digital Marketing approaches and techniques, so you can run effective Digital Marketing campaigns that drive customer engagement.

Self-paced
No prerequisites
6 months access, 60-80 hours
Personal project
Up to twelve 1:1 mentor sessions
Payment plans available
Digital Skills Masterclass Program

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*Save on our Elevate courses when you pay in full!

We’re launching a subscription model for all Elevate courses.

Academy Xi students now have the option to subscribe to our entire range of Elevate courses across all our portfolios for a monthly fee. Use this as a way to gain a wider digital skillset and give yourself an advantage as you compete for roles in the ever-changing employment landscape.

Our graduates are now the driving force behind some of Australia’s most innovative brands

Why choose this course?

No prerequisites or previous experience required

Launch your Digital Marketing journey today, no matter what level of experience you have! Our beginner-friendly approach will help get you up to speed in no time.

Flexible and self-paced

With 6 months access, the speed at which you tackle online course content is up to you. Study at your own pace and fit learning into your busy lifestyle.

Created for Upskillers

Our Elevate courses help you boost your career with sought-after Digital Marketing skills. Unlock higher salaries and job growth potential.

What your curriculum looks like

Upskill in Digital Marketing within 6 months. You’ll work through interactive online course content at your own pace, and have the support of an industry mentor when you need it.

Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Module 9
Module 10

Module 1

Recommended: 6-8 hours per module

Introduction to Digital Marketing
Explore what digital marketing is and how it differs from traditional marketing. Look at the most important skills for digital marketers and delve into behavioural psychology and digital marketing concepts. Kick off your personal project.

Digital Marketing and its concepts
Behavioural psychology and consumer decision making
Brand Identity and Unique Selling Proposition
Understand your competitors: positioning, pricing & campaigns

Module 2

Recommended: 6-8 hours per module

Campaign strategy & customer journey
Start to shape your campaign, making decisions on objectives and success metrics. Get to know your customers and create a persona. Begin to visualise your campaign as a whole and how it will be experienced.

S.M.A.R.T campaign objectives
Campaign success metrics
Customer research
Creating customer personas
Selecting the right marketing channels
Designing customer journey maps
Campaign Management

Module 3

Recommended: 6-8 hours per module

Search Marketing and digital display
Explore search marketing and digital display, learning how to gain exposure in a crowd of 4.2 billion webpages. Learn how search engines work and how to run Google ads, targeting the right audience with keyword research, and how to improve your website’s search ranking through SEO strategies.

Introduction to Search Marketing
Search Engine Marketing (SEM) / PPC
Keyword research planning
Measuring the success of a PPC campaign
Display advertising
Search Engine Optimisation (SEO) improvements

Module 4

Recommended: 6-8 hours per module

Social Media Marketing
Learn how to tap into audiences on social media, gaining exposure and engagement on the platforms. Dig into audience demographic and strategies for each primary platform, as well as common pitfalls to avoid.

Social Media and its application to marketing
Building a social media strategy
Social media marketing #fails case study
Platform-specific attributes, users and best-practices:
- Facebook (including Facebook advertising)
- Instagram
- LinkedIn & Twitter
- Pinterest, TikTok and YouTube

Module 5

Recommended: 6-8 hours per module

Content Marketing & creation
Understand the strategic role of content in marketing, identifying how content marketing fits into the customer journey. Learn how to select and create engaging content as well as best practice around distribution and amplification. You’ll create a piece of content in a format of your choice.

Content marketing principles
Types of content
Content planning
Best practices for content creation
How to write good copy
Content distribution and outreach
Influencer marketing

Module 6

Recommended: 6-8 hours per module

Email & Marketing automation
Determine how email marketing and email automation fits into your campaign. Conduct consumer and competitor research to define and create an email strategy that fits your customer journey map.

Introduction to email marketing
Email best-practice
Marketing automation: email and sms
Email automation & technology: Segmentation, personalisation & A/B testing
Designing a marketing email

Module 7

Recommended: 6-8 hours per module

Customer Experience and conversion
Understand the importance of CX in increasing perceived value, identify what makes a great customer experience and Implement CX principles into your campaign. Learn how UX design principles and AI can influence your customer journey.

Customer Experience (CX) principles
Conversion Rate Optimisation (CRO)
Customer Relationship Management (CRM) platforms
Designing landing pages
User Experience design (UX) principles in a digital marketing context
Artificial Intelligence (AI)

Module 8

Recommended: 6-8 hours per module

Campaign performance
Hone your presentation skills to gain stakeholder buy in, presenting your rationale and strategy in a clear and easily digestible manner.

Collecting data
Reporting
Google Analytics & Tag Manager
Pulling reports
Building campaign reports
Analysing campaign performance

Module 9

Recommended: 6-8 hours per module

Presentation skills
Hone your presentation skills to gain stakeholder buy in, presenting your rationale and strategy in a clear and easily digestible manner.

Digital marketing presentations
Visual presentation skills
Verbal presentation skills
Written presentation skills

Module 10

Recommended: 6-8 hours per module

Your future in Digital Marketing
Complete and present your digital marketing strategy and campaign and get valuable feedback from your mentor. Package your project into a portfolio piece to demonstrate your skills.

Project milestones: The finish line
After your studies
- Resources to help you apply for Digital Marketing roles
- Additional resources on the future of Digital Marketing

Outcomes

Need more details about our Digital Marketing courses?

Our course guides contain everything you need to know about our Digital Marketing courses, including…

Work 1:1 with an industry expert

All Elevate students have access to an industry mentor as they progress through their course. Your mentor is an expert in the field and can provide insider tips and guidance on-demand.

“I was blown away by how the course was put together and loved the fortnightly catch-ups with my group. The course structure and delivery kept us all engaged with the topics we were covering each week and a lot of the resources were very comprehensive and super helpful. I liked the mixture of mediums used for course instruction - video content, written and live tutorials - it worked well. I also really enjoyed the quizzes and having breakout rooms to discuss concepts with my classmates.”

Imogen Abandowitz, Digital Marketing Elevate

"Thank you to my mentor and Academy Xi for helping me kick start my marketing career. Now, I am confident to use my digital marketing knowledge and skills in all my future endeavours"

Ria Verma, Digital Marketing Elevate

"The Digital Marketing Elevate course was a great way to learn about key aspects of modern marketing including campaign strategy, SEO, social media/ content/ email marketing and analytics. By applying these concepts in activities/ submissions which culminated in a real campaign proposal, I was able to upskill and create something meaningful for my company.
I would certainly recommend the course for anyone who's keen to understand marketing as a tool for growth and customer retention, and apply it to their own business or at a company they work at!"

Emma Launder, Digital Marketing Elevate

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Why study Digital Marketing at Academy Xi?

Exclusive Masterclass program

Access a monthly webinar program designed specifically for our self-paced learners. Learn critical digital skills from industry experts, grow your network, and get advice from graduates now working in the field.

Bring your own project

Bring a real-world problem that you’d like to solve and develop an end-to-end Digital Marketing campaign as you progress through the course.

Google & Facebook certifications

Get an introduction to the key concepts required to pass industry-recommended certifications from Google & Facebook*.

*All Certifications are optional. Additional fees apply for Facebook Certification.

Industry-aligned content

What you’ll learn is always current, and industry applicable, ensuring you stay ahead of the curve in a fast-changing industry.

Flexible & self-paced

With 6 months access to course content, you can study at your own pace and fit learning into your busy lifestyle.

1:1 mentoring

Book up to twelve 1:1 mentor sessions with a Digital Marketing expert, so you can ask questions or receive extra feedback as you progress through your course.

Fees & payment options

We offer a range of flexible payment options so you can achieve your goals today, and pay at your own pace.

No deposit

Study Now, Pay Later

Choose weekly, fortnightly or monthly repayments over a repayment term of up to 6 months, with no deposit and 100% interest-free.

Weekly repayments from

$53.85/week

PAYMENTS

From $55 /week

No deposit

Study Now, Pay Later

Choose weekly, fortnightly or monthly repayments over a repayment term of up to 12 months, with no deposit and 100% interest-free

Weekly payments from

$68.92/week

PAYMENTS

From $55 /week

DISCOUNTED

Pay upfront

Pay for your course upfront to receive a discount on the full amount, and be eligible for any additional special offers.

Total cost of course

$2,520

TOTAL COST OF COURSE

$TBC $TBC

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Student success stories

Our students come from different walks of life and have supercharged their careers, landing coveted jobs in the Design, Tech, and Marketing fields.

4.6 star rating on Google

From Business Development to Campaign Manager

Imogen Abandowitz

With a background in International relations and languages, Imogen always knew she wanted to work in communications, with a people focus. Training in digital marketing has provided her with exactly that.

Imogen Abandowitz, Digital Marketing Elevate

Read Imogen Abandowitz’s story1 of 3

From Relation & Project Management to Digital Marketing

Olivia Bowden

As the marketing landscape continues to evolve and the industry attracts talent from all backgrounds, the need to have the right skills as a marketer will also be more demanding. This was the case for Olivia Bowden, who works in our Corporate Partnerships team, and just recently graduated from our Digital Marketing Transform course. Read below as she shares her journey and experience one month after finishing the course.

Olivia Bowden, abc

Read Olivia Bowden’s story2 of 3

From studying Digital Marketing to booming family business

Brad Cluff

After moving back to his hometown and studying Digital Marketing, Brad transformed the bottom line of his family’s hospitality business – with numbers up by 70%.

Brad Cluff, Digital Marketing Transform

Read Brad Cluff’s story3 of 3

Some frequently asked questions

What is Digital Marketing?

Digital Marketing is the promotion and sale of a product or service through digital channels and the associated tactics that make it happen. Anchored in data and optimisation, Digital Marketing drives lead generation, word of mouth and brand preference; thus contributing to brand and business growth.

Is it worth taking a course in Digital Marketing?

With more businesses than ever competing for our attention online, Digital Marketers are hot property in all industries. The demand for Digital Marketing in Australia is on the up, with national employment rates set to increase by 21% by 2025.

What does a Digital Marketer actually do?

In the simplest terms, a Digital Marketer is responsible for planning and creating marketing material that’s published digitally.

No two roles will ever be the same, but a typical Digital Marketing role might include:

Consulting clients, colleagues and stakeholders to devise marketing strategies.
Designing marketing collateral for company websites.
Writing and designing promotional emails.
Planning and implementing social media marketing activities.
Creating online display advertisements.
Analysing keywords and setting up paid search marketing campaigns.
Performing SEO to increase organic online visibility.
Creating content, including blogs and videos.
Analysing data and using insights to optimise campaigns.

Many Digital Marketers are all-rounders who will complete a number of the above tasks. Others offer specialist skill sets and focus on specific areas of a company’s marketing strategy. For instance, it’s not uncommon to find Digital Marketers who dedicate all their time to delivering a brand’s social media content, while others might work solely with emails.

How will I learn at Academy Xi?

In this course you’ll experience flexible and self-paced learning, where students cover course content independently and browse material on our engaging learning platform. You’ll learn through a combination of:

Readings
Pre-recorded videos
1:1 support sessions
Hands-on activities and practical project work
Q&A via chat and discussion boards

What is the difference between Transform, Elevate & Foundations courses?

We offer three online course formats across design, tech and business that deliver a range of practical outcomes:

Transform courses teach job-ready skills and help you launch a new career
Elevate courses expand your existing skill set and progress your career
Foundations courses teach introductory skills and build a knowledge base

Have questions? We’re here to listen.

…and any other concerns!