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The bedrock for the survival of a company is in its ability to acquire customers, grow, and of course scale. It’s a common misconception that big companies like Atlassian, Canva, or Buffer must have spent millions on marketing to acquire their customers. Like all startups, they started from the ground up with zero-to-little budget for marketing activity. So how did they build traction and scale? Enter the discipline of Growth Marketing.
In our 10-week course, Growth Marketing Transform, learn the actionable skills and tools you need to scale and transform your startup. Add Growth Marketer to your title and master the techniques to unlock scalable and repeatable hockey stick growth.
Developed and taught by industry experts who are at the top of their game, you’ll learn from a number of inspirational, capable, and well-respected Growth practitioners.
We provide our students with an extensive network of local and global industry connections. We work closely with experts from high-growth startups like Spaceship, Simply Wall St, Koala Mattress, and GlamCorner. Meet prospective employers and industry influencers at our networking events and feel supported by our tight-knit community.
You’ll work in a mirrored version of a startup environment. This means you’ll build portfolio-ready projects that communicate to employers and/or investors that you’re ready to launch or scale. You’ll learn and practice industry-relevant skills, gaining insights from top Growth Marketers. Leverage the connections you acquire from the clients you work with and walk away with techniques to unlock repeatable and scalable growth.
We provide you with ongoing career support throughout and after your learning journey to ensure you’re immediately employable. We provide the solid foundations to build out your career in Growth Marketing with advice and support, interview training, and professional portfolio projects. Our alumni receive exclusive internal learning opportunities and perks, networking events, and access to valuable industry connections.
There are no prerequisites for this course. We only ask you have an interest and willingness to learn and elevate your skills. As this course is immersive in nature, you will be required to complete a number of activities outside of class hours.
Testing and Experimenting
Writing and Marketing
A word to describe the Growth Marketing course here at Xi, would be ‘illuminating’. I was struck by the sheer scope of the field. Structured introductions to the vast array of concepts, tools, and theories were followed by deep dives based on the students needs and interests. It felt as if I had the ability to explore the subject with incredible freedom. This heuristic approach to learning was especially engaging and seriously fun. A journey I’m beyond happy to have taken alongside my fantastic teachers.
The growth marketing course was truly a life-changing experience. Thanks to an amazing mentor/teacher, a supportive academy community and very talented fellow students, I was able to fulfil a dream – to start my own sustainability project. I am now seeing the results, both in the success of the project and in my own capacities professionally and as an individual. I highly recommend this course to anyone who has an entrepreneurial idea and would like to explore it, learning all about growth marketing as you apply it to your project. Thanks Academy XI!
Andrew is the Founder of Super Mammoth, a Growth Marketing Consultancy and Training company. With over seven years experience in marketing and analytics, Andrew has worked for a multitude of companies from corporates, to agencies, and startups.
Alongside his technical experience, Andrew has planned and executed multi-million dollar campaign strategies that have helped well-known global businesses enter the Australian market.
“I get to do meaningful work for companies that are changing the world and enriching people’s lives.”
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