- Events & Workshops
- Team Training
The bedrock for the survival of a company is in its ability to acquire customers, grow, and of course scale. It’s a common misconception that big companies like Atlassian, Canva, or Buffer must have spent millions on marketing to acquire their customers. Like all startups, they started from the ground up with zero-to-little budget for marketing activity. So how did they build traction and scale? Enter the discipline of Growth Marketing.
In our 10-week course, Growth Marketing Transform, learn the actionable skills and tools you need to scale and transform your startup. Add Growth Marketer to your title and master the techniques to unlock scalable and repeatable hockey stick growth.
Developed and taught by industry experts who are at the top of their game, you’ll learn from a number of inspirational, capable, and well-respected Growth practitioners.
We provide our students with an extensive network of local and global industry connections. We work closely with experts from high-growth startups like Spaceship, Simply Wall St, Koala Mattress, and GlamCorner. Meet prospective employers and industry influencers at our networking events and feel supported by our tight-knit community.
You’ll work in a mirrored version of a startup environment. This means you’ll build portfolio-ready projects that communicate to employers and/or investors that you’re ready to launch or scale. You’ll learn and practice industry-relevant skills, gaining insights from top Growth Marketers. Leverage the connections you acquire from the clients you work with and walk away with techniques to unlock repeatable and scalable growth.
We provide you with ongoing career support throughout and after your learning journey to ensure you’re immediately employable. We provide the solid foundations to build out your career in Growth Marketing with advice and support, interview training, and professional portfolio projects. Our alumni receive exclusive internal learning opportunities and perks, networking events, and access to valuable industry connections.
There are no prerequisites for this course. We only ask you have an interest and willingness to learn and elevate your skills. As this course is immersive in nature, you will be required to complete a number of activities outside of class hours.
Through famous case studies, learn the key differences between Growth Marketing and traditional Digital Marketing. It’s here where you’ll understand how successful startups have accelerated their growth by creating what Growth Marketers call the: “growth engine.”
You’ll also learn key business frameworks to understand the customer lifecycle, which will take you through the discovery phase of the “North Star” metric. To understand this metric, you will run your very own lean and agile experiments.
Understand how to gain traction through paid social media channels such as Facebook, Instagram, Twitter, LinkedIn, Reddit, Quora, and more. From this course, you’ll walk away with a thorough understanding of the Facebook Advertising Platform and advertising tactics.
You’ll also develop core skills in PPC marketing: Google Adwords and Bing Ads. To optimise your marketing campaigns you’ll also learn advanced Google Analytics techniques.
Transition from SEO beginner to SEO practitioner. This is where you’ll learn advanced organic keyword research and how to successfully structure content around keywords. Maximise your SEO efforts by using industry standard tools and disciplines.
It’s also important to understand the vital role Content Marketing plays as a traction and retention channel. Learn how to use content to maximise growth and brand awareness. It’s here where you’ll understand the difference between content writing and content marketing strategy.
Become proficient in the art of email marketing and understand how to implement powerful automation techniques to engage your customers throughout their journey. Learn techniques to rapidly build your mailing list and gain insights into list segment management.
Create powerful headlines and body copy to engage your customers and learn how to implement A/B tests to ensure your message is resonating with your audience.
Learn how to utilise powerful conversion rate optimisation techniques to maximise the effectiveness of your existing traffic. When looking at conversion optimisation, we’ll walk you through statistics for marketing and the difference between Macro and Micro conversions.
Gain quality insights into your users through A/B and multivariate testing, UX/UI principles, and user testing.
Find out what makes your customers ‘tick.’ Discover behavioural triggers used to attract your customers and hook them to your product or service. To do this, you’ll develop a set of clearly defined customer personas.
Using these persona’s, you’ll build a solid strategy for writing sales copy. Engage and persuade your persona’s by developing the right Language Market Fit (LMF).
Learn about clever growth hacks used by many of the worlds most successful startups and gain insight into how these startups have thought outside the box. Be inspired to create your very own powerful hacks to accelerate growth.
To scale and promote your product or services to the masses, you’ll also need to build and implement referral programs. Here you’ll also learn how to use pre-existing software platforms to build and test referral programs to gain feedback and optimise accordingly.
Testing and Experimenting
Writing and Marketing
A word to describe the Growth Marketing course here at Xi, would be ‘illuminating’. I was struck by the sheer scope of the field. Structured introductions to the vast array of concepts, tools, and theories were followed by deep dives based on the students needs and interests. It felt as if I had the ability to explore the subject with incredible freedom. This heuristic approach to learning was especially engaging and seriously fun. A journey I’m beyond happy to have taken alongside my fantastic teachers.
The growth marketing course was truly a life-changing experience. Thanks to an amazing mentor/teacher, a supportive academy community and very talented fellow students, I was able to fulfil a dream – to start my own sustainability project. I am now seeing the results, both in the success of the project and in my own capacities professionally and as an individual. I highly recommend this course to anyone who has an entrepreneurial idea and would like to explore it, learning all about growth marketing as you apply it to your project. Thanks Academy XI!
Andrew is the Founder of Super Mammoth, a Growth Marketing Consultancy and Training company. With over seven years experience in marketing and analytics, Andrew has worked for a multitude of companies from corporates, to agencies, and startups.
Alongside his technical experience, Andrew has planned and executed multi-million dollar campaign strategies that have helped well-known global businesses enter the Australian market.
“I get to do meaningful work for companies that are changing the world and enriching people’s lives.”
48 Druitt Street,