Academy Xi’s new online course in Digital Marketing is an ideal way for you to learn the fundamental principles and practices of digital marketing in a flexible, self-paced and online format.
This course will teach you all the key tools and tactics you need to know to embark on your own career in a digital marketing role, or to apply to your own business. The course covers 20 separate topics, including; search engine marketing (SEM), social media, content marketing, analytics and data, websites, CRM and optimisation.
Relevant digital marketing skills are in high demand – this course has been freshly created with new content so you can get the most up-to-date information available. Enquire today or download your course guide to learn more.
This course is for
This course has no prerequisites. We welcome students from all levels and professional backgrounds. It would suit anyone looking to enter the exciting and fast-paced digital marketing industry, or anyone wishing to learn and apply these key skills onto their own product, business or service.
As you can study on any internet-connected device at any time, this course is ideal for those who can’t make it to our campus locations, or those who want to learn in a way flexible way, around their other work or personal commitments.
It will take you approximately 30 hours to complete this course. You have 6 months to access the learning material. The course is self-paced, but should you book yourself a 3-hour block to study every week, you could complete it in the span of 3 months and achieve your learning outcomes quickly. If you’d like to expand your knowledge further, this course also includes optional reading resources for you to explore.
What you will learn
By the end of the course you will have gained knowledge in the core practices and principles of digital marketing. You will be able to plan a marketing campaign that follows a user throughout their digital journey by implementing and monitoring channel performance.
Course topics include:
- Introduction to the digital marketing landscape
- Digital marketing channels (paid search, SEO, content marketing, social media marketing and more)
- Customer experience (UX, CRM and personalisation, web and optimisation and more)
- Creating a digital marketing strategy and plan
- Collecting and understanding data (using Google Analytics, Trends, Data Studio and more)
- Your future in digital marketing
At the end of every topic, you’ll complete activities and build digital marketing campaign assets which will form the basis of your portfolio. At the end of the course, an industry expert will review your portfolio and provide structured feedback on what you have done and ways you can improve.