part timeJob guarantee

Digital Marketing: Transform

Pay-in-full online
from $9,600*(RRP $12,000)
Payments options available

Launch an exciting new career in Digital Marketing! Learn how to leverage digital tools, channels and techniques for maximum campaign impact in any organisation.

*Save 10% on our Transform courses when you pay in full!

Learn more

Our Job Guarantee

Our graduates are now the driving force behind some of Australia’s most innovative brands

Launch into your dream role after graduation

What your curriculum looks like

Go from beginner to professional Digital Marketer in 24 weeks.

  • Module 1
  • Module 2
  • Module 3
  • Module 4
  • Module 5
  • Module 6
  • Module 7
  • Module 8
  • Module 9
  • Module 10
  • Module 11
  • Module 12
  • Live client projects

Module 1

Recommended: 10 hours

 

Introduction to Digital Marketing
Overview of the Digital Marketing landscape:

  • What is digital marketing and how companies use it to achieve objectives
  • The history and evolution of Marketing into Digital Marketing
  • Overview of Digital Marketing channels
  • Key Marketing principles

Module 2

Recommended: 10 hours

 

Paid and organic search marketing

  • Paid search – SEM/PPC
  • Organic search – SEO
  • Google Ads Display
  • Google Ads Search

Module 3

Recommended: 10 hours

 

Social Media Marketing

  • Social media marketing channels
  • Paid social media marketing
  • Organic social media marketing
  • Facebook ads

Module 4

Recommended: 10 hours

 

Display and Youtube

  • Programmatic display advertising
  • Video display advertising

Module 5

Recommended: 10 hours

 

EDM, content and affiliate marketing

  • Email marketing and automation
  • Content marketing
  • Affiliate marketing

Module 6

Recommended: 10 hours

 

Digital Marketing certifications
Pass your Certifications for:

  • Google Ads Display
  • Google Ads Search
  • Google YouTube Ads
  • Facebook Digital Marketing Associate*

Facebook Certification is optional and additional fees apply to it.

Module 7

Recommended: 10 hours

 

Researching the product, business and customer
Get a solid understanding of the product, business and customer:

  • Marketing funnel and customer stages
  • Customer research and customer journey
  • Competitor and market research
  • Product research
  • Using channels for different funnel stages

Module 8

Recommended: 10 hours

 

User Experience (UX) Design
Explore the key role of UX in Digital Marketing:

  • UX practices – double diamond method
  • Website design – best practices for Digital Marketing
  • Landing pages best practice and optimisation methods to increase conversion
  • Mobile vs desktop

Module 9

Recommended: 10 hours

 

Build a campaign
How to build a successful, end-to-end, campaign strategy:

  • Setting success metrics and objectives
  • Multi-channel engagement tactics
  • Targeting and retargeting tactics
  • Brand and product strategy
  • Workflows and sequencing
  • Project management for Digital Marketing

Module 10

Recommended: 10 hours

 

Developing content
Craft compelling content for your campaign:

  • Content production – copywriting, layouts and design
  • Keywords and SEO
  • Structuring and sequencing Digital Marketing assets
  • Brand style and consistency

Module 11

Recommended: 10 hours

 

Data: Reporting, optimisation and testing
Leverage the power of data:

  • Collect and collate performance data
  • Observe and interpret Digital Marketing data
  • Create reports for the purpose of optimisation
  • A/B testing and other optimisation tactics
  • Excel hacks and practical skills

Module 12

Recommended: 10 hours

 

Presentation and communication skills
Polish your soft skills:

  • Presentation skills – visual, verbal and written
  • Communicating effectively your approach, strategy and campaign assets to stakeholders
  • Understand how presentation and visualisation skills can help you gain stakeholders’ buy-in
  • Presenting Digital Marketing collateral

Live client projects

Recommended: 10 hours per week

 

Work in groups to solve Digital Marketing challenges for two real, live clients, applying your new-found skills and building your portfolio. First, you’ll develop a strategy, campaign tactics, channel recommendations and implementation plan to build brand awareness for a small startup business with little to no existing digital presence.

On the second project, you will create an optimisation strategy for a small to medium-size business with an existing digital footprint. You will conduct research and offer tactics to increase brand or product awareness and conversion rates.

Outcomes

Need more details about our Digital Marketing courses?

Our course guides contain everything you need to know about our Digital Marketing courses, including…

Land your dream job with help from our Career Support Program

With a combined experience of over 45 years, our Careers team has a proven track record for helping graduates turn their career dreams into a reality.

$78k

was the average starting salary for our graduates

76

days was the average time taken for a graduate to land a new role

97%

of students who actively participated in the Career Support Program were hired within 180 days

Why study Digital Marketing at Academy Xi?

  • Mentoring & support
  • Practical experience
  • Community connection

See projects that other learners have worked on

Our Digital Marketing Transform courses include personal projects and live client projects, to help you build an impressive portfolio.

Fees & payment options

We offer a range of flexible payment options so you can achieve your goals today, and pay at your own pace.

No deposit

Study Now, Pay Later

Choose weekly, fortnightly or monthly repayments over a repayment term of up to 36 months, with no deposit and 100% interest-free.

Weekly payments from

$79 /week

PAYMENTS

From $55 /week

10% DISCOUNT

Pay upfront

Pay for your course upfront to receive a 10% discount on the full amount, and be eligible for any additional special offers.

Total cost of course

$9,600

TOTAL COST OF COURSE

$TBC $TBC

Interest-free payment plan

Payment Assist

Convenient payment plans that break up your course repayments into smaller chunks, 100% interest-free.

Flexible instalments from

$125 /week

INSTALMENTS

From $100 /week

Student success stories

Our students come from different walks of life and have supercharged their careers, landing coveted jobs in the Design, Tech, and Marketing fields.

From studying Digital Marketing to booming family business

Brad Cluff

After moving back to his hometown and studying Digital Marketing, Brad transformed the bottom line of his family’s hospitality business – with numbers up by 70%.

Brad Cluff, Digital Marketing Transform

From Customer Service to Marketing Coordinator

Rashedul Sarker

I have been working as a WordPress web Developer for more than three years. All the terms in this course was familiar with me this is why I loved the course from beginning to end. I have hands on training in varieties of coding languages such as HTML, CSS, JAVASCRIPT. Our Instructor Laize was amazing. After this course I am fully confident enough to tell me as a front end developer.

Rashedul Sarker, Front End Developer

From Interior Designer to Digital Marketer

Grace Mantilla

Interior designer turned visual merchandiser Grace Mantilla is carving a new career in digital marketing. A creative at heart, she’s now helping a non-profit build their brand and online presence.

Grace Mantilla, Digital Marketing Transform

Some frequently asked questions

Digital Marketing is the promotion and sale of a product or service through digital channels and the associated tactics that make it happen. Anchored in data and optimisation, Digital Marketing drives lead generation, word of mouth and brand preference; thus contributing to brand and business growth.

With more businesses than ever competing for our attention online, Digital Marketers are hot property in all industries. The demand for Digital Marketing in Australia is on the up, with national employment rates set to increase by 21% by 2025.

In the simplest terms, a Digital Marketer is responsible for planning and creating marketing material that’s published digitally.

No two roles will ever be the same, but a typical Digital Marketing role might include:

  • Consulting clients, colleagues and stakeholders to devise marketing strategies.
  • Designing marketing collateral for company websites.
  • Writing and designing promotional emails.
  • Planning and implementing social media marketing activities.
  • Creating online display advertisements.
  • Analysing keywords and setting up paid search marketing campaigns.
  • Performing SEO to increase organic online visibility. 
  • Creating content, including blogs and videos.
  • Analysing data and using insights to optimise campaigns.

In this course you’ll experience our ‘flipped classroom’ style of learning, where students cover course content independently before coming together to discuss concepts, ask questions and collaborate with mentor support. You’ll learn through a combination of:

  • readings
  • pre-recorded videos
  • regular live sessions with your mentor and peers
  • 1:1 sessions with your mentor
  • hands-on activities and practical project work
  • Q&A via chat and discussion boards

Our online courses come in three formats to support your learning preferences and balance work-life commitments.
To choose the right course format, pick your desired career outcomes:

  • Are you studying to transform your career? Our TRANSFORM courses will equip you with the latest industry skills and have you graduating job-ready, with an included Career Support Program.
  • Do you want to complement your existing skillset? Our ELEVATE courses will expand your expertise in a social and supported environment.
  • Do you just want to learn the fundamentals? Quench your curiosity, at your own pace with our FOUNDATIONS courses.

To ensure our students secure their dream roles, we are proud to offer the Academy Xi Job Guarantee for all Transform courses. We assure your success with our placement rate, which means it is highly unlikely that you won’t get a role within the 180 day Career Support Program offered after graduation.

If for any reason you don’t secure a role within 180 days of your program, we will provide additional courses of your choice and additional career support – free of charge.

To find out if you qualify for our Job Guarantee, please read the requirements outlined in our Terms & Conditions.

Have questions? We’re here to listen.

…and any other concerns!

Download course guides

Get detailed information on what to expect from our online courses