UX UI Design: Transform (part-time)

• An overview of UX, UI and Interaction Design
• The Human-Centred Design context
• The Double Diamond framework for innovation
• Design thinking
• Designing for the experience economy – UX and UI in relation to Service/Strategic Design, Customer Experience (CX), Business Design and Venture Design

• Research problem statements
• An overview of research techniques
• Considering the business and the customer
• Interviews
• Surveys
• Heuristic evaluation
• Contextual inquiry
• Fly on the wall
• Competitor analysis
• Data analysis

• Working with insights
• Affinity mapping
• Empathy mapping
• Personas
• Archetype profiles
• Customer journeys
• Identifying opportunities
• Digitising outputs

• An overview of design principles
• UX Design principles
• Defining a project’s design principles
• Defining the design challenge
• “How might we” statements

• The purpose of ideation
• Brainstorming and ideation techniques
• Democratic design
• Decision making methods
• Minimum Viable Product in a UX context

• Card sorting
• Information architecture
• User flows
• Interaction design
• Intuitive UI

• Visual hierarchy
• Composition
• Reading patterns
• Grids
• Alignment
• Sketching the UI

• Creating wireframes
• Typography
• Colour
• Iconography
• Web conventions
• Content

• UI interactions
• Inclusive design
• Responsive design
• Good vs. bad UI Design

• Prototyping
• Usability testing
• Handing over to developers

• UX projects
• UX in wider design projects
• UX project methods: Waterfall, Agile, Lean

• Client briefs
• Scoping projects
• Mood boards
• Brand guidelines
• Style guides
• Research walls
• UX presentations
• UX storytelling
• Presentation skills

Work in groups to solve UX UI Design challenges for two real, live clients, applying your new-found skills and building your portfolio. Your first project will be a corporate, commercially-focussed scenario. The second will be for a Not-For-Profit organisation. Splitting the projects between commercial and social impact offers you the opportunity of working in vastly different environments, towards very different goals.

• Consult with clients to understand their goals and requirements
• Apply UX UI Design principles and practices to real-life projects, producing professional portfolio work
• Present UX UI Design solutions and processes to clients

Once the client projects are completed, it’s all about landing you that dream UX UI role! At this point of your learning journey, you’ll have the skills and practical experience – all that’s left is to craft your career narrative. 

With the Career Support Program, you’ll receive comprehensive career guidance and support. You’ll undertake activities including but not limited to the following:

• Finesse: Add polish to your Portfolio, CV and LinkedIn creating a coherent career narrative
• Practice: Hone your soft skills, such as interview and presentation techniques.
• Search: Build your network within the industry and apply for your dream roles.