Axi_Master_logos_Horizontal_RGB-2020-01

Product Management: Elevate

<p><noscript><img class=

Online

<p><noscript><img class=

10 weeks, part-time

23 Nov 2020 - 10 Feb 2021

<p><noscript><img class=

$3,500

Course overview

Complement your existing professional expertise and boost your career with in-demand skills in Product Management.

Product Managers are amongst the highest paid roles in the tech industry. Integral to an organisation’s success, the demand for skilled Product Managers is exponential, with thousands of roles available in any given month. 

This online course will equip you with the latest frameworks and techniques so you can be a strong all-rounder, able to understand users and market, define and articulate a product vision, simplify and prioritise the design phase, execute and optimise the launch and its results.

Packed with industry-relevant content:

  • Receive trusted, industry-recognised credentials
  • 50 hours of content and activities along 10 weeks
  • Understand the end-to-end Product Management process 
  • Learn soft skills to effectively communicate and secure stakeholders’ buy in
  • Premium content built in-house by experts 

A highly supported experience: 

  • Live video sessions: your instructor takes you through the course material 
  • Sessions conveniently held twice a week after working hours
  • No need to go through a learning platform
  • Entire teams dedicated to your support 

The best way to learn is by doing:

  • Get practical experience that you can immediately use in your job 
  • Work on various activities throughout the course
  • Create a launch strategy for a new digital product or service
  • Build your portfolio on a project of your choice

A social and collaborative learning environment:

  • Start the course as a group and learn at the same pace as all other students  
  • Collaborate with your classmates on projects, grow together, and make lifelong friends

Course timeframe

This course takes approximately 50 hours over 10 weeks. This timeframe includes getting through the learning materials, attending live video sessions, completing the course activities, developing your personal project, and communicating with your peers and instructor.

What you'll learn

  • Foundations of Product Management
  • Problem solving and Jobs To Be Done framework
  • Customer personas
  • Unique value proposition
  • Product vision
  • Design solutions
  • Types of products, companies and life stages
  • Product Management lifecycle and stages
  • Double diamond framework
  • Understanding companies: mission, SWOT analysis
  • Prioritisation methods
  • Quantitative data
  • Analysis methods to understand data
  • From metrics to opportunities
  • Product improvements
  • Customer feedback
  • Qualitative data and types of research
  • Customer interviews
  • Hypothesis experiments and testing methods
  • Metrics that matter
  • Product plans and Product Requirements Document (PRD)
  • Soft skills required on the job
  • Imagining the future
  • Product messaging
  • Crafting a message
  • Go-to-market plan
  • Key tools and software for Product Managers
  • Product roadmap
  • Product backlog
  • Storyframing and wireframing
  • Product growth and growth models
  • Career advancement
  • Working with design
  • Fundamentals of User Experience (UX)
  • The design process from research to usability testing
  • Methods on design: the CIRCLES method
  • Market size and estimations 
  • Business Model Canvas
  • Development methodologies: Waterfall, Agile, Scrum, Kanban, Extreme programming (XP)
  • Non-Standard development teams: remote working, development agencies
  • Working effectively with engineering 
  • Tech stacks: front-end and back-end
  • Frameworks: Bootstrap, Materialize, Flutter
  • Application Programming Interfaces (API)
  • Financial statements: Profit and Loss statements (P&L), balance sheet
  • Funding; rounds, valuation, capitalisation table
  • Investor reports and their key information
  • Pricing and strategies
  • Communication skills
  • Building great presentations
  • Product storytelling
  • Course wrap up
  • Finalise your project and build your presentation
  • Learn techniques to communicate your ideas and approach
  • Present your personal project to the class and the mentor
  • Add your project to your portfolio

 

Who this course is for

There are no prerequisites for this course. This course is ideal for:

  • Anyone looking to enrich their career in a mentor-led course, with convenient live video sessions, held after working hours
  • Anyone looking for a practical course where they can develop a project/portfolio, delivered to scheduled deadlines and in line with industry-standards

Our students' success stories

Academy Xi has a 4.2 score out of 5, rated by 2306 students.

Suggested courses

Other disciplines you might be interested in

USER EXPERIENCE DESIGN
SERVICE DESIGN
DIGITAL MARKETING
DATA ANALYTICS

Download your free course guide

*By entering your information, you agree to our Terms & ConditionsPrivacy Policy and to receive marketing communications from Academy Xi.