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Product Management: Elevate

online

Online

12-weeks-part-time

12 weeks, part-time

21 Feb 2022 - 11 May 2022

Course overview

Complement your existing professional expertise and boost your career with in-demand skills in Product Management.

Product Managers are the highest paid roles in the tech industry*. Integral to an organisation’s success, the demand for skilled Product Managers is exponential, with thousands of roles available in any given month. 

Designed for digital professionals, this online course will equip you with the latest frameworks and techniques so you can be a strong all-rounder: able to understand users and market, define and articulate a product vision, simplify and prioritise the design phase, execute and optimise the market launch and its results.

Industry-approved content:

  • Premium material built in-house, with inputs from industry experts working at MYOB, PwC and Deloitte
  • 60-80 hours of course content and activities over 12 weeks
  • Understand what your customers really want, and ship better designed and higher performing products
  • Dual focus on both product strategy and day-to-day product management skills
  • Gain the leadership and persuasion skills expected of today’s Product Managers
  • Hear real battle stories, case studies and tips from practising Product Managers

The best way to learn is by doing:

  • Get practical experience that you can immediately use in your job 
  • Complete hands-on activities in each module
  • Build your product backlog in Jira, create user stories and complete a simulated Agile sprint challenge
  • Challenge 1: Improve an existing real-world product based on a scenario and real usage data
  • Challenge 2: Create a product strategy for a new digital product of your choice

A highly supported experience:

  • Fortnightly mentor-led live video sessions, conveniently held after work hours to facilitate discussions, unpack challenges and bring the content to life
  • Two 1:1 mentor sessions for tailored support, available on demand
  • Entire teams dedicated to support your learning and progress
  • Set deadlines to keep you motivated and on track, while allowing for flexibility in pacing your weekly activities 

A social and collaborative learning environment:

  • Access course content through our easy-to-use and interactive online learning platform which encourages peer engagement
  • Be part of a cohort that will motivate and spur you to extend yourself professionally
  • Grow together, share ideas, and build a strong network with our community of passionate, like-minded individuals

Earn trusted and recognised credentials:

  • Get a Certificate of Completion to validate your competencies and skills in Product Management
  • Add an industry trusted digital credential to your LinkedIn profile

 

*source: 2017 State of Global Tech Salaries, Hired

Course timeframe

This course takes approximately 60-80 hours. This timeframe includes absorbing the learning materials, attending live video sessions, completing the course activities, completing your assessments, developing and presenting your product strategy, and communicating with your peers and mentor.

This course is to be completed in 12 weeks. However, you’ll continue to enjoy 6 months access to the course content from the time of enrolment.

What you'll learn

Investigate the first stage of any successful product – identifying opportunities. Strategically understand the organisation, its goals and where it fits in the marketplace. Analyse existing products, finding opportunities for improvement and understanding what makes a great product.

TOPICS

  • Who are you?
  • What are you trying to do?
  • Where do you fit?
  • Analysing existing products
  • Creating great products
  • Opportunity hypothesis

LEARNING ACTIVITIES

  • Strategically understand the organisation
  • Analyse existing products and customer data
  • Create an opportunity hypothesis

Examine methods of validating your opportunity hypothesis, along with working to define and communicate your product vision, product requirements and high-level strategy.

TOPICS

  • Basic user research
  • Personas & journey maps
  • User scenarios
  • Financial modelling
  • Analysing risk
  • Defining product requirements

LEARNING ACTIVITIES

  • Create a basic lean canvas
  • Validate your opportunity hypothesis
  • Define objectives/KPIs
  • Create a product vision & high-level roadmap

Explore how products are designed using Human-Centred Design (HCD) principles. Specifically, you will go through the process of a Google Design Sprint (Understand, Define, Sketch, Decide, Prototype, Validate).

TOPICS

  • Designing Digital Products
  • Design Roles and Processes
  • Defining Product Requirements
  • The Customer Journey
  • User Scenarios
  • Google Design Sprints
  • UX and Usability
  • Low Fidelity Concepts & Wireframes

LEARNING ACTIVITIES

  • Create a ‘lean’ product requirement document (PRD)
  • Simulate a micro design sprint
  • Create a customer journey & user scenarios
  • Create a ‘Back of the Napkin’ Low Fidelity Concept

The first of a 2-module section centered around product development in a digital team, you will look at applying the Agile Scrum methodology to product development and use Jira to create roadmaps, product backlogs and sprint boards.

TOPICS 

  • Developing digital products
    Product Development methodologies
  • Building an MVP
  • Using Jira
  • Acceptance Criteria + The Definition of Done
  • The Backlog, Prioritisation and Refinement

LEARNING ACTIVITIES

  • Create a delivery plan
  • Design a roadmap & product backlog in Jira

The second of the 2-module section centered around product development, you will focus on working with remote and on-site tech teams, technical literacy & concepts for product managers, along with the quality assurance (QA) and deployment process.

TOPICS

  • Working with Tech teams
  • Working with Remote teams
  • Tech concepts for product managers
  • Backlog prioritisation & refinement
  • Quality Assurance (QA)
  • User Acceptance Testing (UAT)
  • Retrospectives & release
  • Deployment  

LEARNING ACTIVITIES

  • Complete an Agile Sprint simulation challenge

This module is centered around your product’s go-to-market strategy. This includes developing your strategy for messaging, channels, audience, tactics, along with planning your pre-launch phase.

TOPICS

  • Customer lifecycle
  • Behavioural psychology
  • Marketing strategy
  • Marketing channels
  • Product messaging
  • A/B testing
  • Betas and limited roll outs
  • Client onboarding & training
  • Launching your products


LEARNING ACTIVITIES

  • Complete a micro go-to-market strategy

Discover how to manage products post-launch with an important focus on evaluation of the overall process from measuring success through to dealing with customer complaints, as well as looking ahead to improving the product.

TOPICS

  • Measuring success
  • Using analytics and data
  • Post-launch planning
  • Continuous improvement
  • Building customer relationships
  • Customer support
  • Dealing with negative feedback & complaints

LEARNING ACTIVITIES

  • Complete post-launch scenario challenges

Circling back to Weeks 2 & 3 with a deeper focus on more advanced topics. You will be applying your strategic knowledge to ideating new products rather than iterating and improving on existing ones. 

TOPICS

  • Investigating market trends & gaps
  • Generative & evaluative research
  • Recruiting users for research
  • Interviewing skills

LEARNING ACTIVITIES

  •  Complete initial research for a new product of your choice

Time to cover a number of technical, financial and quantitative skills that are relevant to Product Managers. 

TOPICS

  • Financial modelling
  • Managing budgets
  • Analysing data

LEARNING ACTIVITIES

  • Continue with the strategy development for your new product

Learn how to lead and influence stakeholders to ensure your product is set up for success. Tapping into emotional intelligence and leveraging powers of persuasion are often how you will get things done, rather than via direct hierarchical power from your position. 

TOPICS

  • Leadership skills
  • Cross-team collaboration
  • Stakeholder management
  • Product Storytelling
  • Presentation Skills
  • How to future-proof yourself as a Product Manager
  • How to land a Product Manager job


LEARNING ACTIVITIES

  • Start preparing a presentation about your strategy & new product
  • Present your strategy to the group during your live session in Week 12
  • Receive structured feedback from your mentor
Please note some topics and activities are subject to change, based on continuous improvements suggested by our industry expert consultants. 

Who this course is for

Designed for ambitious students, ideally with existing experience and knowledge from working in digital team environments. Our Product Management: Elevate course is ideal for a variety of professionals, including:    

  • Product Managers who were never formally trained and would like to fill knowledge gaps 
  • Traditional Product Managers looking to get up-to-date with the latest digital product management terminology, processes and cloud-based tools
  • Junior or Associate Product Managers seeking a promotion
  • Product or digital team members (product owners, developers, UX or SD designers) looking to gain strategic skills to step up into a PM role
  • Entrepreneurs wanting to develop and/or launch their own digital products.

Earn a digital credential

We partner with Credly to deliver digital credentials for our graduates. Digital credentials are a graphical representation of your skills, combined with a description of the knowledge and activities it took to earn them. 

Digital badges can be used in email signatures or digital resumes, and on social media sites such as LinkedIn, Facebook and Twitter. 

For more info, click here.

Student portfolios

Check out our students’ personal projects as they showcase what they are passionate about. 

ROCIO SANTOS

Our students' success stories

Academy Xi has a 4.2 score out of 5, rated by 2306 students.

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