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Customer Experience (CX) skills are in high-demand, with brands looking to stand apart and create greater customer lifetime value (CLV) through exceptional experiences.  

Skills you'll gain in this course:

In this course you will gain a broad understanding of CX, including foundational CX theory, where CX fits in an organisation, and how best to approach influencing others to adopt a CX mindset. You will also graduate with a slew of practical skills including:

Explore our Customer Experience course

Course duration:

Weeks 1 – 3 

  • Learn about the core concepts of HCD
  • Conduct customer interviews, research & surveys
  • Extract insights from data

Weeks 4 – 6 

  • How to segment your customers
  • Explore the role of CX in an organisation
  • Create your customer journey map

Weeks 7 – 10

  • Develop your own CX strategy
  • Learn how to apply design thinking and optimise your customer journey
  • Create a CX program rollout plan
  • Understand metrics for CX

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