Customer Experience (CX) skills are in high-demand, with brands looking to stand apart and create greater customer lifetime value (CLV) through exceptional experiences.  

25% off Course Fees when paid in full. Offer ends January 31.

Skills you'll gain in this course:

In this course you will gain a broad understanding of CX, including foundational CX theory, where CX fits in an organisation, and how best to approach influencing others to adopt a CX mindset. You will also graduate with a slew of practical skills including:

Explore our Customer Experience course

Course duration:

Weeks 1 – 3 

  • Learn about the core concepts of HCD
  • Conduct customer interviews, research & surveys
  • Extract insights from data

Weeks 4 – 6 

  • How to segment your customers
  • Explore the role of CX in an organisation
  • Create your customer journey map

Weeks 7 – 10

  • Develop your own CX strategy
  • Learn how to apply design thinking and optimise your customer journey
  • Create a CX program rollout plan
  • Understand metrics for CX

The difference between SD, UX and CX

As a member of the Human-Centred Design (HCD) family, CX is closely tied to User Experience (UX) and Service Design. While UX and Service Design both take a look at the customer journey, CX goes a step further, focussing on the perceived value of the brand’s offering.CX takes the concept of HCD and applies it to more than just design.

Looking at how an organisation is structured, how it communicates with its customers, the strategies it employs to grow its business. Even considering how it treats its staff and stakeholders. If marketing and HCD had a baby, it would be CX.

Web Designer 4%

of unhappy customers actually complain. the rest? they leave.

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