Overview

Why do this course?

The bedrock for the survival of a company is its ability to get customers, grow and scale. It is a common misconception big companies such as Atlassian, Canva or Buffer must have spent millions on marketing to acquire their customers – but like all startups, they started from the ground up with zero budget marketing. So how did they build traction and scale? Enter the growth marketer.

Growth Marketers have a hybrid mix of technical, tactical and strategic skills in product, data, and marketing. They are the combined wit of hackers and hustlers. They use data-driven, unconventional and experimental marketing approaches to fuel the growth and scalability of startups from the ground up.

Growth marketing creates a platform for companies to accelerate forward. This series of growth marketing classes will give you actionable skills and tools you need to scale and transform your startup, or add Growth Marketer to your title.

Our approach is intense, applied and modular; each week you will walk away with a new technique to practice and implement. Guided by highly experienced and well regarded industry experts, you’ll bring a startup idea that you want to work on or alternatively work with a startup we provide for you.

Master the techniques to unlock scalable and repeatable hockey stick growth as a growth marketer or entrepreneur.

This course is for

Growth marketing is a great avenue for anyone who is looking to transition into the digital field but do not have technical skills or prefer non-technical fields. This course is also suitable for anyone looking to grow products or services rapidly.

  • Marketers
  • Developers
  • Business developers
  • Data Analysts
  • Designers
  • Consultants
  • Product Engineers
  • Startup Founders
  • Entrepreneurs
What you'll learn
  • Week 1

    You will learn some of the key differences between traditional digital and growth marketing and how you can ensure success in your product and its growth in the market you’re tackling.

    - Difference between digital and growth marketing
    - Growth marketing strategy
    - Finding product market fit

  • Week 2

    Understand your customer and create a optimised funnel so that you can retain and activate your customer at every touchpoint.

    - Customer personas
    - Marketing funnel mapping
    - Setting up your conversion funnel
    - Retention and optimization

  • Week 3

    Understand your market, numbers and manage data to provide effective insights to make the pivotal business decisions

    - Actionable metrics
    - Turning customer flows into metrics
    - Event based tracking
    - Google tag manager
    - Lean analytics

  • Week 4

    Learn powerful growth hacks to get that hockey stick growth at fractions of the cost.

    - Leveraging networks
    - Web scraping
    - Customer acquisition channels

  • Week 5

    Ensure that your landing pages and website are optimised to shape customer decisions and actions.

    - Landing page optimisation
    - UX principles
    - Persuasive design optimisation tools

  • Week 6

    Learn how to grow your community and database ensuring that every channel is being tapped and activated for optimal outcomes.

    - Community hacking
    - Prioritizing channels
    - Lead magnets and drip campaigns
    - Email marketing

  • Week 7

    Paid marketing is powerful way to get initial growth. Learn how to use the right social tools and channels for your product or service.

    - Facebook Ads
    - Twitter Ads
    - Instagram
    - SEM/SEO
    - Google Display Network
    - Retargeting

  • Week 8

    Getting people to your website is one thing. Learn how to experiment and use human behaviour to get people to make the decisions and outcomes you’re seeking.

    - Conversion copywriting
    - Conversion rate best practice
    - Persuasive techniques
    - A/B Testing

  • Week 9

    Multiplying your existing customers is the most effective channel for growth. Leveraging off the power of referral can be one of the most effective growth strategies once you have sufficient traction.

    - Referral marketing
    - Implementation a referral program
    - Referral software tracking and tools
    - Virality techniques

  • Week 10

    Once you’ve acquired your customers you need to provide hooks and ways to get the most out of them. It’s more than just gaining customers it’s about making sure that what you’re doing is getting the most out of the audience that you’ve built.

    - Retention
    - Hook modelling
    - User reactivation
    - Usability testing
    - Sales techniques

Interested?
Learn more
Career outcomes

By the end of the course, you will have learned the following important skills:

  • Processes for creating traction and scalability
  • The difference between traditional digital marketing and growth marketing processes
  • Create a growth engine and set up integral marketing processes
  • Understand various growth marketing tools and their applications
  • How to mitigate risk by adopting a lean and experimental process
  • Build a growth hacker’s mindset
  • Basic technical skills in data analytics and processes
  • Create and manage marketing processes for sustainable and scalable growth

Josephine North

Senior Account Manager at Republic of Everyone

The growth marketing course was truly a life-changing experience. Thanks to an amazing mentor/teacher, a supportive academy community and very talented fellow students, I was able to fulfil a dream – to start my own sustainability project. I am now seeing the results, both in the success of the project and in my own capacities professionally and as an individual. I highly recommend this course to anyone who has an entrepreneurial idea and would like to explore it, learning all about growth marketing as you apply it to your project. Thanks Academy XI!

Lisa Qi

Co-Founder at Share with Oscar

I took the growth marketing course at a stage where my start-up was ready to scale and I found the course extremely beneficial. The course was practical and struck a great balance between breadth and depth of topics. The instructors took time to understand each student’s project/objectives, and provided tailored instruction. I also really enjoyed the collaborative classroom setting – I learned a lot from my fellow students. The instructors were brilliant and passionate and the Academy Xi family were extremely supportive. I would highly recommend this course to anyone ready to execute their idea or grow their start up.

Samuel Cleophas

Sourcr | Recruitment Marketplace

A word to describe the Growth Marketing course here at Xi, would be ‘illuminating’. I was struck by the sheer scope of the field. Structured introductions to the vast array of concepts, tools, and theories were followed by deep dives based on the students needs and interests. It felt as if I had the ability to explore the subject with incredible freedom. This heuristic approach to learning was especially engaging and seriously fun. A journey I’m beyond happy to have taken alongside my fantastic teachers.

Antonia Bolla

Co-Founder at Jamie & I

I absolutely loved the Growth Marketing Course at Academy Xi! Within 10 weeks the Growth Marketing course has helped me to get from 0 to 1’000 users and has provided me with a clear plan on how to further grow my startup as well as a clear understanding on which data to focus on. I highly recommend it!

Gloria Lo

Uber Expert

I was incredibly fortunate to have been offered a scholarship to complete the growth marketing course at Academy Xi! This opportunity has provided me with invaluable insights into the best growth marketing tools and practices, which has helped me to identify the most relevant and optimal ways to grow my startup. As a scholarship recipient, I was also given the fantastic opportunity to pitch my idea in the final round of the Pitch X event and establish connections with other startup founders. In addition to this, I’ve received ongoing mentoring and support from the staff and instructors at Academy Xi who have all been very wonderful and accommodating. Overall, I’ve really enjoyed being apart of the Academy Xi community and I would definitely recommend the growth marketing course to anyone who is interested in learning how to grow their startup – whether you’re a beginner or not!

Partners
Next course dates and fees
10 weeks | Monday and Wednesday evenings (Holidays: December 21st, 2018 to January 6th, 2019)
26/11/2018 to 20/02/2019
6:15 pm to 8:45 pm
$3500 AUD
Location

Academy Xi,
48 Druitt Street,
Sydney 2000