Market Update: How much do Digital Marketers earn in Australia 2022

Which industries most commonly hire Digital Marketers? 

It should come as little surprise that the industry which hires the vast majority of Digital Marketers is marketing and advertising. Throughout 2021, Digital Marketing efforts accounted for 55% of all marketing spend. As a result, over half of the Digital Marketer positions currently being advertised on Seek are in the marketing and advertising industry (4,160 roles).  

Some of the other industries that frequently hire Digital Marketers include:

• Retail
• Healthcare
• Education
• Entertainment
• Finance
• Legal
• Real estate and property
• Tech  

What are the top skills a Digital Marketer needs?

Today’s Digital Marketer needs a wide range of capabilities, including a mix of soft and hard skills. 

In terms of hard skills, the following are essential:

Strategic thinking 

Having a campaign strategy helps Digital Marketers identify what makes their product, service or brand unique and how to share that message with a target market through a range of digital channels. 

Digital Marketers need to be able to build successful end-to-end campaign strategies, which involves setting success objectives and metrics, devising tactics for multi-channel engagement and planning marketing and remarketing approaches. Depending on a Digital Marketer’s level of seniority, Project Management skills might also be a necessity. 

Content creation

Content creation is the process of generating topic ideas that will appeal to your target audience, creating written or visual content related to those ideas, and then publishing that content as a blog, video, infographic, social post, or another content form.

These days, content creation is the backbone of any good marketing strategy. As well as benefiting from having original content ideas, Digital Marketers will be at an advantage if they have practical skills in copywriting and visual design.   

Search Engine Optimisation (SEO)

SEO is the practice of optimising a website’s performance to improve its ranking in relevant search engine results. 

When a person performs a search on Google or another search engine, the websites displayed are judged on their merits by a search engine algorithm. This means a website’s SEO ranking is calculated in comparison to the SEO of its competitors. 

Digital Marketers use their technical understanding of SEO to enhance the visibility of a website, which means more traffic and more opportunities to convert leads into customers.

Data analytics 

Digital Marketers have a wealth of data at their fingertips these days and are able to extract insights that tell them in precise terms just how well a campaign is performing.

Digital Marketers keen to leverage the power of data will need the skills to collect, collate and assess performance data, and might even be required to perform A/B testing. It’s also advantageous to be able to share data insights via reports and presentations.     

Soft skills

There are also a variety of soft skills that are needed to succeed in the industry, the most important of which include:

• Creativity – Digital Marketers need to constantly produce new and creative campaign ideas that help brands stand out from the competition.
• Communication – For Digital Marketers to connect with their audience, it’s vital they have strong communication skills. Digital Marketers also have to share their ideas with teammates and stakeholders, which demands public speaking and presentation skills. 
• Collaboration – An end-to-end marketing campaign will often be the result of a collaborative effort. Digital Marketers need to be able to work effectively within a marketing team, or even cross-functionally with other departments. 
• Persuasion – It’s vital that Digital Marketers have a knack for creating persuasive messaging. Persuasive marketing ensures leads complete specific and necessary actions, rather than just randomly interacting with a brand.