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I’ve been in marketing for 20 years now. I started in a shop-front business which was part of a global conglomerate. A lot of our Marketing Strategy and efforts were driven from our parent company based in the USA. I recall having shared folders and waiting for them to upload promotional campaign collateral for our offices to print and place at our POS and window displays. Back then I thought it was so easy.
Four years into that role saw me become the Head of Marketing at a very young age. Looking back at the role I had, I was basically a Marketing Coordinator for Australia. I took direction from the US and formatted the collateral to fit AU standards and ensured marketing campaigns were running, the sales team had the right sales tools and was the point of contact for inbound enquiries.
You could say that I “fell into” Marketing, and although it certainly wasn’t planned, I found that I enjoyed what I was doing and that I was good at it. Having said that, Marketing is a totally different ball game to what it was then.
I ended up studying Marketing part time while working as I wanted to learn more about the fundamentals. It served me well then, and I felt I understood broader marketing as a concept for various markets and audiences.
That was 15 years ago.
If I walked into a Marketing interview now (in 2021) with the knowledge I had learned while studying in 2006 – I absolutely would not get the job. Heck, I wouldn’t hire me!
So what does that mean for traditional education and degrees? Are they still relevant? Do you need a degree to get a job in Marketing?
As a Marketing Manager, these are the 5 things I consider when hiring:
So, do you need a traditional qualification to work in Marketing? The short answer is no, but you do need to understand relevant and up-to-date marketing concepts, trends and technology.