You have no


Intro to Human-Centred Design


1 day course for teams


Receive a takeaway toolkit


Earn a digital credential

Intro to Human-Centred Design for teams

The world of work is changing and understanding the human perspective is now more important than ever. This one-day course was built for corporate, government, not-for-profit and agency teams looking to embed a human-centred way of working for the first time. 

Using examples from your organisation, this cutting edge curriculum will bring baseline capability and a shared language into your team.

81% customers are willing to pay more for better customer experience & service.

Avendus Digital Transformation report

91% of unhappy clients who don’t complain just disappear without leaving feedback.

First Financial report

Learning outcomes

Delivered either in-person or online, this team training session allows you to bring up to 20 people on the journey to unlocking innovation, driving superior customer experiences and reducing delivery risk.

Team Benefits

  • Position customer/user needs as the driving force behind decision making
  • Establish a process for researching, ideating, implementing and iterating solutions 
  • Drive greater empathy by prioritising cross-functional business collaboration
  • Leverage best-practice HCD mindsets, processes and artefacts
  • Harness a Design-Thinking mindset to tackle simple and complex business challenges 
  • Unleash dormant creativity to override ‘business as usual’ thinking
  • Drive better business results
  • Take away a dedicated HCD toolkit to further embed learnings in everyday work
  • Employee development

Who is this training designed for?

  • Corporate, government, not-for-profit and agency teams 
  • Functional teams looking to upskill 
  • Cross-functional teams requiring a shared mindset and language
  • Founders, managers and creative directors looking to bring baseline HCD practices to their businesses
  • Executive teams and boards
  • Groups of new starters for alignment with organisational vision and priorities


The very first thing to know is, HCD can be confusing. And that’s because everyone has a slightly different way of describing it. Its practitioners also use a lot of lingo, and it’s not always clear what those practitioners do for a job either. We like to talk about what HCD is in simple terms.

HCD places the user at the centre of the design process. It is all about empowering an individual or team to build products and services that are useful, usable, and desirable. It can seem almost obsessively focussed on understanding the perspective of the person who experiences a problem – and creating a solution that truly addresses it.

If HCD is really the process of designing for people, there are four principles of HCD that are widely understood as foundational.

  1. Focus on the people – Whatever you design, always think of people who’ll use your product.
  2. Find the right problem – the better you conduct your research, the more energy you’ll save in the long run.
  3. Always keep the big picture in mind – think of everything as an interconnected system.
  4. Always test your decisions – get feedback from real people.

Organisations we've worked with

What our clients say

Download an info pack

*By entering your information, you agree to our Terms & ConditionsPrivacy Policy and to receive marketing communications from Academy Xi.

Or contact us directly