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Professional background: Experience Design Lead at Fjord

Hello! I’m Rach. I’m an experience designer and strategist. My background is in project management (or as I felt like – a professional nagger) and I wanted to be more creative and do something that I loved so I made the switch to experience design.

My passion lies in ethical design that subtlety nudges users into behaviours that positively impact the individual, society and the environment. A digital hippy if you will 🙂

What’s your motivation for becoming a DiR?

To be part of something bigger than myself. Academy Xi is amazing at building and giving back to the community and I was really honoured to be able to be a part of it.

What are your hobbies and interests?

Yoga, exercise, reading, learning about gut health and talking about poop. Also I’m obsessed with my cats.

One book or movie you’d recommend to read or watch to all your mentees?

  • For UX – Don’t Make Me Think by Steve Krug
  • For life – The Midnight Library by Matt Haig