Professional background: Management Consulting

For Alex, immersing himself into the world of Growth Marketing wasn’t just an interest — it was a necessity. As the CEO and Co-Founder of Primary; a tool that allows business, development, and design teams to create seamless user flows, Alex faced the same challenge most startups face — learning how to scale a product from initial ideation into a full launch.

Alex learned that activating customers at the right stages of the marketing funnel enabled him to build strong client relationships and brand advocates. Having targets and goals allowed his team to establish a strong product roadmap that validated design decision on customer feedback.

“Being able to distil and apply what I learned from the course in any business situation” is one of the greatest opportunities from Alex’s Growth Marketing experience.

Interview with Alex

“By uncovering and understanding the stages of our marketing funnel, I have been able to grow our user base 10x.”


Learned at Academy Xi

Become a Digital Growth Marketer in 10 weeks

No date


View More Student Stories

Benjamin Chen
Lurnea Simmons
Shadi Berenjie
Subscribe to our newsletter

Get the best tips and resources on design and tech, delivered weekly.