Berenice Chong

Professional background: Service Designer at Pragma Partners

Just about everyone use public services so it’s vital that they’re user-friendly and make sense. As a service designer, I want to have services that meet both user needs and business objectives, provide a good experience for the people who deliver them as well as the public who use them. That’s why I specialise in civic design.

I joined the DiR program as a mentor because it’s a great opportunity to support the next generation of designers and develop coaching skills. Plus the DiR program has a community of like-minded creatives to bounce ideas with.