Conversation with Axi Please note that this conversation will be recorded for internal quality purposes. Thank you!
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Professional background: Product Design Lead at Douugh
After graduating from Design in Visual Communication at UTS with first class honours in 2011, I’ve worked for various design studios – conceptualising and innovating new solutions for different brands. With the growth of digital, I’ve shifted focus to shipping consumer products with major impact for both customers and bottom lines. I love learning about user and business needs, identifying unique opportunities, designing systems, and collaborating with product and engineering partners to craft the best possible experiences. More than anything, I’m passionate about making technology that works for people and meaningfully impacts their lives.
What’s your motivation for becoming a DiR?
I wanted to join the DIR program so I can help give back what I have learnt and how to break into the industry.
What are your hobbies and interests?
Holistic wellbeing of mind, body and soul, going on hikes and being outdoors enjoying fresh air and sun!
One book or movie you’d recommend to read or watch to all your mentees?
Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It by Steven Pressfield