Customer Experience (CX) skills are in high-demand, with brands looking to stand apart and create greater customer lifetime value (CLV) through exceptional experiences.
25% off Course Fees when paid in full. Offer ends January 31.
Skills you'll gain in this course:
In this course you will gain a broad understanding of CX, including foundational CX theory, where CX fits in an organisation, and how best to approach influencing others to adopt a CX mindset. You will also graduate with a slew of practical skills including:
- CX research
- Stakeholder management techniques
- Customer journey mapping
- Customer strategy design
- Customer insights and data storytelling
- CX optimisation strategies and much more!
Explore our Customer Experience course
Customer Experience, online, 12 weeks, part-time (Professional Certificate)
Improve your career or expand your skillset in a social and highly supported environment.
- Earn an industry-recognised Certificate and a digital credential
- Create a CX strategy to demonstrate your skills
- Start building your CX portfolio
- Gain a broad understanding of CX and the techniques associated
- Scheduled format with set course dates
- Weekly live video sessions
- 1:1 mentor support
NO PREREQUISITES
This course is not eligible for student visa applications.
Course duration:
Weeks 1 – 3
- Learn about the core concepts of HCD
- Conduct customer interviews, research & surveys
- Extract insights from data
Weeks 4 – 6
- How to segment your customers
- Explore the role of CX in an organisation
- Create your customer journey map
Weeks 7 – 10
- Develop your own CX strategy
- Learn how to apply design thinking and optimise your customer journey
- Create a CX program rollout plan
- Understand metrics for CX
The difference between SD, UX and CX
As a member of the Human-Centred Design (HCD) family, CX is closely tied to User Experience (UX) and Service Design. While UX and Service Design both take a look at the customer journey, CX goes a step further, focussing on the perceived value of the brand’s offering.CX takes the concept of HCD and applies it to more than just design.
Looking at how an organisation is structured, how it communicates with its customers, the strategies it employs to grow its business. Even considering how it treats its staff and stakeholders. If marketing and HCD had a baby, it would be CX.
of unhappy customers actually complain. the rest? they leave.
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*Please note, Academy Xi courses are not included on Student Visa’s, and are not applicable for visa applications. By entering your information, you agree to our Terms & Conditions, Privacy Policy and to receive marketing communications from Academy Xi.
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*By entering your information, you agree to our Terms & Conditions, Privacy Policy and to receive marketing communications from Academy Xi.
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Meet your instructors
Chris Hudson
Chris has a diverse expertise in design, as his experience span from the Chief Operating Officer & Innovation Strategy Director of Department of Change in London, United Kingdom, Experience Strategy Director at Cummins&Partners as well as a Senior User Experience Designer at Fjord. He currently works as a freelancer, helping his clients to design game-changing innovation strategies to further their business growth.
Dan Fine
Dan is a seasoned Customer Experience professional specialising in Customer Strategy, Experience Design and Innovation. He is driven by people and designing for their needs and utilises his training in business and finance (MAppFin and BBus) to understand the commercial imperative and opportunities from delivering better experiences.
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