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In the age of the customer, ‘Business As Usual’ is not enough.
Ask almost any CEO, and they will say that becoming a customer-centric organisation is a top priority. But ask how they plan to achieve that goal, and things get a lot murkier.
Why? Because customer-centric transformations are hard. And unlike other change programs, they need to be driven from within, or grassroots culture will never shift at scale.
In this webinar you will learn: