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If you’re a budding graphic designer (or even a seasoned one looking to stay competitive), mastering the latest design tools is a non-negotiable.
Employers aren’t just looking for creativity anymore – many are seeking professionals who can confidently wield the most in-demand, industry-relevant graphic design software to bring their brand vision to life.
So, whether you’re planning to polish your portfolio or pivot into the design industry, here are 10 graphic design tools employers are loving in 2025, and why you should get familiar with them.
If you’re creating anything that needs to scale, from business cards to billboards, Adobe Illustrator is still your go-to. It’s the vector design powerhouse that employers often expect you to know, especially in branding, marketing, and product design environments.
Why it’s an essential tool:
Knowing how to create reusable templates, manipulate anchor points, and build brand assets in Illustrator can set you apart, especially in fast-paced agency roles or in-house design jobs.
From an employability standpoint, Adobe is highly valued by employers due to its versatility in producing a wide range of graphics and scalability of designs without compromising on loss of quality.
Another beloved design program used widely among graphic designers is Photoshop, a multi-functional tool that designers use for photo manipulation, digital painting, social media content, mockups, and more.
What makes it a must-know:
Employers across all industries – from fashion to SaaS – want designers who can edit photos, prep visuals for campaigns, and create sharp, high-impact graphics. If Photoshop still feels overwhelming, start with basics like masking, blending modes, and smart objects, before moving on to more sophisticated techniques.
For those working on magazines, books, brochures, whitepapers, or annual reports, InDesign is a must.
This layout-focused software is all about making large volumes of text and imagery look clean, professional, and readable.
Why employers still rely on it:
InDesign is especially valuable in publishing, advertising, education, and corporate communications. Even as digital formats evolve, beautifully designed PDFs and publications aren’t going anywhere.
Having InDesign along with Photoshop and Illustrator in your design repertoire can make you stand out among applicants when applying for design-related positions. This is because employers typically prefer candidates who can navigate multiple Adobe programs seamlessly. If you’re strong in one but weak in another, it’s advisable to brush up on your skills.
Design has gone beyond static visuals into moving images and animation. These days, employers want designers who understand how interfaces work, and that’s where Figma shines.
Figma is a browser-based UX/UI design tool known for its real-time collaboration features. Teams can work on designs together, leave comments, and even prototype user flows – all in one place.
Here are some benefits to know about this web application:
With these advantageous features in mind, it’s not difficult to understand why Figma is increasingly becoming the go-to for startups and tech-forward companies.
Think Canva is just for social media newbies? Think again.
The platform has evolved massively, offering brand kits, animations, presentations, AI-powered design suggestions, and even collaborative tools for marketing teams.
Employers love Canva for its speed and efficiency, especially for non-designers who need to create assets on the fly. Furthermore, compared to an Adobe enterprise subscription which is currently valued at AUD $59.99-$141.99 per month (depending on the plan you choose), a Canva business subscription can be cheaper, at AUD $405 for the whole year for a minimum of three team members.
While Canva won’t replace Adobe for complex projects, knowing how to design high-quality assets in Canva quickly is a major bonus, particularly in startups or agencies with high-volume content needs.
3D elements are popping up everywhere, from web design to product mockups, advertising, and social media campaigns. That’s where Blender comes in.
Blender is a free, open-source 3D creation suite that’s surprisingly powerful. You can model, animate, texture, and render all in one place.
Within Blender, you can do the following activities:
In 2025, more brands are embracing 3D and immersive design. Even if you’re not aiming to be a 3D artist, having basic Blender skills can give you a massive edge.
If illustration is your jam, Procreate is the iPad app equivalent you absolutely need to know. It’s beloved for its responsive brush engine, intuitive interface, and ability to export high-res artwork with ease.
Employers love it because:
Whether you’re illustrating brand mascots or designing visual stories, Procreate can be an incredible asset at work.
The line between designer and developer continues to blur, and Webflow is at the forefront of that shift.
Webflow lets designers create responsive, production-ready websites without writing a single line of code. Its visual development interface is incredibly powerful, and it’s revolutionising how design teams prototype and ship sites.
Why it’s worth considering upskilling in:
If you’re looking to stand out as a full-stack designer, Webflow is well worth learning.
Not every company can afford the full Adobe suite, especially small businesses or nonprofits. That’s where Affinity Designer comes in.
It’s a powerful vector and raster design tool that many see as a worthy Illustrator alternative. It’s fast, smooth, and doesn’t require a subscription. Creatives are increasingly opting to learn this software to produce everything from art and mock-ups, to logos, icons and UI designs.
Reasons Affinity is a tool gaining popularity among designers include:
Bonus: Affinity Publisher and Affinity Photo complete the suite, making it a solid alternative to Adobe’s big three.
Runway ML is at the cutting edge of AI-powered content generation, particularly in video editing, green screen effects, and content enhancement.
Think of it as Photoshop meets Premiere Pro meets AI.
Some features of Runway which stand out include:
Designers who know how to integrate AI creatively into their workflow are incredibly attractive to future-facing employers. Runway ML is one of the tools leading that charge, so harnessing it can be incredibly valuable to showcase on your professional portfolio.
Micro-interactions and animations are everywhere, from app icons to loading screens and scroll-triggered effects. LottieFiles, combined with Adobe After Effects, makes it easier than ever to export and implement animations on web and mobile platforms.
Why it’s in demand:
If you’ve been avoiding animation because it felt too complex, LottieFiles might just change your mind.
These are just some of the tools that are gaining hype in the market and among recruiters. However, be mindful that it’s not just about the software, but employers are increasingly looking for hybrid talent: someone who is adaptable, technically fluent, and ready to embrace the future of design.
You don’t need to master every tool on this list. But knowing which ones can boost your job prospects, and investing some time in learning them, can be a serious game-changer.
Interested in elevating your graphic design capabilities with some of the powerful graphic design tools mentioned? Academy Xi’s Visual Design: Transform and Graphic Design: Elevate courses not only teach you key design concepts and theory, but provide you with hands-on experience with industry standard software like Adobe Creative Cloud, Procreate, and Figma.
Contact us at enterprise@academyxi.com or book a call here to learn more.
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