Academy Xi Blog

11 graphic design tools employers want you to know

By Academy Xi

Graphic design platform displayed on two computer monitors

If you’re a budding graphic designer (or even a seasoned one looking to stay competitive), mastering the latest design tools is a non-negotiable.

Employers aren’t just looking for creativity anymore – many are seeking professionals who can confidently wield the most in-demand, industry-relevant graphic design software to bring their brand vision to life.

So, whether you’re planning to polish your portfolio or pivot into the design industry, here are 10 graphic design tools employers are loving in 2025, and why you should get familiar with them.

 

1. Adobe Illustrator

If you’re creating anything that needs to scale, from business cards to billboards, Adobe Illustrator is still your go-to. It’s the vector design powerhouse that employers often expect you to know, especially in branding, marketing, and product design environments.

Why it’s an essential tool:

  • Perfect for logos, icons, typography layouts, and scalable assets.
  • Used extensively across branding and packaging work.
  • Integrates beautifully with other Adobe apps (like Photoshop and InDesign).

Knowing how to create reusable templates, manipulate anchor points, and build brand assets in Illustrator can set you apart, especially in fast-paced agency roles or in-house design jobs.

From an employability standpoint, Adobe is highly valued by employers due to its versatility in producing a wide range of graphics and scalability of designs without compromising on loss of quality.

 

2. Adobe Photoshop

Another beloved design program used widely among graphic designers is Photoshop, a multi-functional tool that designers use for photo manipulation, digital painting, social media content, mockups, and more.

What makes it a must-know:

  • Image correction (like retouching, masking, compositing).
  • Creating digital artwork or assets for motion graphics and web.
  • Essential for building social media content, banners, and ads.

Employers across all industries – from fashion to SaaS – want designers who can edit photos, prep visuals for campaigns, and create sharp, high-impact graphics. If Photoshop still feels overwhelming, start with basics like masking, blending modes, and smart objects, before moving on to more sophisticated techniques.

 

3. Adobe InDesign

For those working on magazines, books, brochures, whitepapers, or annual reports, InDesign is a must.

This layout-focused software is all about making large volumes of text and imagery look clean, professional, and readable.

Why employers still rely on it:

  • It’s the industry standard for multi-page documents.
  • Great for working with grids, master pages, and typographic styles.
  • Integrates well with Illustrator and Photoshop for a smooth workflow.

InDesign is especially valuable in publishing, advertising, education, and corporate communications. Even as digital formats evolve, beautifully designed PDFs and publications aren’t going anywhere.

Having InDesign along with Photoshop and Illustrator in your design repertoire can make you stand out among applicants when applying for design-related positions. This is because employers typically prefer candidates who can navigate multiple Adobe programs seamlessly. If you’re strong in one but weak in another, it’s advisable to brush up on your skills. 

 

Graphic design software displaying on laptop screen

4. Figma 

Design has gone beyond static visuals into moving images and animation. These days, employers want designers who understand how interfaces work, and that’s where Figma shines.

Figma is a browser-based UX/UI design tool known for its real-time collaboration features. Teams can work on designs together, leave comments, and even prototype user flows – all in one place.

Here are some benefits to know about this web application:

  • It’s lightweight and cloud-based, which means no more sending files back and forth. At the same time, it’s an ideal choice for web designers who are working  with multiple people simultaneously on projects together. 
  • Figma incorporates design, prototyping and feedback loops all in one ecosystem, making it intuitive and accessible to use. 
  • It integrates well with other well-known tools used in the workplace like Slack, Jira and Gi, leading to smoother communication and enhanced project tracking.

With these advantageous features in mind, it’s not difficult to understand why Figma is increasingly becoming the go-to for startups and tech-forward companies.

 

5. Canva 

Think Canva is just for social media newbies? Think again.

The platform has evolved massively, offering brand kits, animations, presentations, AI-powered design suggestions, and even collaborative tools for marketing teams. 

Employers love Canva for its speed and efficiency, especially for non-designers who need to create assets on the fly. Furthermore, compared to an Adobe enterprise subscription which is currently valued at AUD $59.99-$141.99 per month (depending on the plan you choose), a Canva business subscription can be cheaper, at AUD $405 for the whole year for a minimum of three team members.

While Canva won’t replace Adobe for complex projects, knowing how to design high-quality assets in Canva quickly is a major bonus, particularly in startups or agencies with high-volume content needs.

 

6. Blender 

3D elements are popping up everywhere, from web design to product mockups, advertising, and social media campaigns. That’s where Blender comes in.

Blender is a free, open-source 3D creation suite that’s surprisingly powerful. You can model, animate, texture, and render all in one place.

Within Blender, you can do the following activities:

  • 3D sculpting and modelling: Blender’s modeling tools let you create anything from detailed characters to architectural structures. It’s great for creating game assets, product mockups, and visual prototypes.
  • Animation and rigging: Create 2D/3D hybrid animations and animate characters, objects, and cameras with full timeline control. This feature allows you to build explainer videos, animated logos, or full short films.
  • VFX and motion tracking: Handle motion tracking, camera solving, and object tracking. It’s useful because you can insert 3D elements into real-world footage or build entirely virtual scenes in videos or film.

In 2025, more brands are embracing 3D and immersive design. Even if you’re not aiming to be a 3D artist, having basic Blender skills can give you a massive edge.

 

 

7. Procreate 

If illustration is your jam, Procreate is the iPad app equivalent you absolutely need to know. It’s beloved for its responsive brush engine, intuitive interface, and ability to export high-res artwork with ease.

Employers love it because:

  • It’s perfect for quick sketching, concept art, or stylised illustrations.
  • Many creative agencies look for illustrators who can combine traditional drawing skills with digital workflows.
  • It’s affordable, efficient, and increasingly part of professional design pipelines.

Whether you’re illustrating brand mascots or designing visual stories, Procreate can be an incredible asset at work.

 

8. Webflow 

The line between designer and developer continues to blur, and Webflow is at the forefront of that shift.

Webflow lets designers create responsive, production-ready websites without writing a single line of code. Its visual development interface is incredibly powerful, and it’s revolutionising how design teams prototype and ship sites.

Why it’s worth considering upskilling in:

  • Design and development in one platform means faster turnarounds. Designers collaborate with both marketers and web developers to build, manage and optimise websites seamlessly.
  • Easier to maintain and scale websites. Alongside reusable design systems, Webflow also has an AI assistant which enables you to build websites faster and more efficiently.
  • Designers who can build as well as design? That’s an attribute that many employers would look favourably upon.

If you’re looking to stand out as a full-stack designer, Webflow is well worth learning.

 

9. Affinity Designer 

Not every company can afford the full Adobe suite, especially small businesses or nonprofits. That’s where Affinity Designer comes in.

It’s a powerful vector and raster design tool that many see as a worthy Illustrator alternative. It’s fast, smooth, and doesn’t require a subscription. Creatives are increasingly opting to learn this software to produce everything from art and mock-ups, to logos, icons and UI designs.

Reasons Affinity is a tool gaining popularity among designers include:

  • Powerful hybrid vector and raster workflow: This tool allows you to work with vector and raster layers in the same document, making it incredibly versatile and efficient. Imagine cutting down the need to jump between Illustrator and Photoshop.
  • Clean and modern UI with low learning curve: Affinity Designer has a streamlined and intuitive interface. You can also easily switch between design environments.
  • Lightweight and fast performance: It handles complex designs with minimal lag, opens and exports files quickly, and feels smooth and responsive.

Bonus: Affinity Publisher and Affinity Photo complete the suite, making it a solid alternative to Adobe’s big three.

 

Graphic Designer editing photo on her laptop

 

10. Runway ML 

Runway ML is at the cutting edge of AI-powered content generation, particularly in video editing, green screen effects, and content enhancement.

Think of it as Photoshop meets Premiere Pro meets AI.

Some features of Runway which stand out include:

  • Instantly remove backgrounds in video: Use AI-powered tools to eliminate backgrounds from video footage without green screens.
  • Apply AI filters to motion graphics: Stylise or enhance motion content with artistic and cinematic AI filters.
  • Generate content from text prompts: Create video clips, images, or effects simply by describing them in natural language.
  • AI-powered video editing: Edit video using intuitive, prompt-based or automated workflows that speed up post-production.

Designers who know how to integrate AI creatively into their workflow are incredibly attractive to future-facing employers. Runway ML is one of the tools leading that charge, so harnessing it can be incredibly valuable to showcase on your professional portfolio.

 

11. LottieFiles 

Micro-interactions and animations are everywhere, from app icons to loading screens and scroll-triggered effects. LottieFiles, combined with Adobe After Effects, makes it easier than ever to export and implement animations on web and mobile platforms.

Why it’s in demand:

  • It uses JSON files, which are super lightweight. This ensures fast load times and minimal bandwidth usage, especially important for mobile and web apps.
  • Animations scale beautifully across devices with vector-based rendering, leading to crisp visuals at any resolution.
  • Employers in tech and SaaS especially value designers who can create subtle motion without bogging down load times.
  • Seamless integration with popular frameworks like React, Flutter, iOS, Android, and more, making LottieFiles animations versatile across platforms.
  • Designers can export animations directly from After Effects via Bodymovin, reducing friction in development.

If you’ve been avoiding animation because it felt too complex, LottieFiles might just change your mind.

 

Upskilling in graphic design tools

These are just some of the tools that are gaining hype in the market and among recruiters. However, be mindful that it’s not just about the software, but employers are increasingly looking for hybrid talent: someone who is adaptable, technically fluent, and ready to embrace the future of design.

You don’t need to master every tool on this list. But knowing which ones can boost your job prospects, and investing some time in learning them, can be a serious game-changer.

Interested in elevating your graphic design capabilities with some of the powerful graphic design tools mentioned? Academy Xi’s Visual Design: Transform and Graphic Design: Elevate courses not only teach you key design concepts and theory, but provide you with hands-on experience with industry standard software like Adobe Creative Cloud, Procreate, and Figma. 

Contact us at enterprise@academyxi.com or book a call here to learn more.