Align your Product teams to fuel your growth

Build the right Product Management capabilities to capitalise on digital investments and drive transformation.

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What's the cost of doing nothing?

Organisations invest an average of $1-$2 million into Product teams annually.

However, 40-80% of products fail either by never making it to the market or not meeting their key objectives and results once launched.

That is up to $1.6 million of wasted investment per organisation annually, resulting in failed transformations and unmet strategic objectives.

(Source: Glassdoor, USA 2022; Gartner.com, 2022)

Turn Product into an engine of growth

Product management is the function that guides every step of a product’s lifecycle by focusing on the product and its customers.

The best Product teams work in lock step to spearhead transformation and guide activities that prepare their organisation for growth. Importantly, they routinely ship better-designed products that perform exceptionally well. When they’re not aligned, Product teams lack the processes, frameworks and mindsets to link their output to broader business objectives.

Every learner receives an industry-recognised product management certification and digital badge to showcase their new capabilities.

Get this critical function right with Product Management training that leverages a real organisational project and delivers an industry-leading learning experience.

Industry recognised certification

Every learner receives an industry-recognised product management certification and digital badge to showcase their new capabilities.

Learning Outcomes

  • Identify strategic opportunities to develop market-leading digital products or improve existing ones
  • Lead cross-functional teams and collaborate with customers and stakeholders to build desirable, viable and feasible products
  • Manage and improve products throughout their lifecycle based on data-driven insights
  • Create and iterate a product vision and roadmap to inspire and drive collaboration
  • Manage the design of innovative digital products using human-centred design principles
  • Execute on the product strategy using Agile and lean ways of working

Hear from our partners

Ishantha(Ish) Samarasinghe

(Former) Senior Manager Capability Lead

Commonwealth Bank

“Partnering to create 'CBA Product Management Essentials' is our commitment to delivering better customer outcomes and developing our people. It was a pleasure working with an amazing team of passionate professionals in both CBA and Academy Xi.

Ishantha(Ish) Samarasinghe, Commonwealth Bank

Chris Hudson

Product Management Facilitator

Academy Xi

Product teams need to be agile enough to withstand hungry market competition and disruption. Having the right foundations in place - processes, frameworks, mindsets - are crucial. When it's time to sprint, your team needs to know how.

Chris Hudson, Academy Xi

We’ve helped these organisations align their teams

Download training guide

Fill the form below to receive your copy of our Product Management training guide.

Frequently asked questions

Product management is an organisational function that guides every step of a product’s lifecycle — from development to positioning and pricing — by focusing on the product and its customers first and foremost.

High-performing product management teams help organisations achieve business goals, such as entering new markets, selling more to existing customers, changing customer behaviour or winning business from competitors.

We work closely with our clients as collaborative partners to identify and design around learning pillars that are essential to product maturity.

We work with you to understand where your capability gaps are, design a product management course that hones in on and addresses these gaps and continuously measure for impact, not just learner engagement.

 

On successful completion of our Product Management training, every learner will be issued an industry-recognised certificate in Product Management. We encourage learners to share their verified credential on LinkedIn to promote their newly acquired skills and to support their organisation’s commitment to upskilling.

In order to deliver the best product management training for your team, we can provide content to support the development of a business case to match your learning strategy.

Product Managers routine exercise many of the abilities the World Economic Forum outlines in their Top Ten Work Skills for 2025 list. This list maps the jobs and skills of the future.

These include: Analytical thinking & innovation (#1); Complex problem-solving (#3); Critical thinking and analysis (#4); Creativity, originality and initiative(#5); Reasoning, problem-solving and ideation (#10).

More Resources

Keep up with the latest in workforce planning with our webinars, case studies and thought leadership pieces.

WEBINAR

Product Management is Growing. Fast.

Our panel of leading product managers where we will discuss why Product Management is having a moment right now and what lies ahead.

CASE STUDY

Department of Health – Digital Workforce Transformation

The challenge: Train a team of health policy professionals within the Australian Department of Health in digital and design disciplines, preparing them to launch and lead a new digital hub.

THOUGHT LEADERSHIP

Build, buy or partner? ASX 200 CEOs think there’s only one way

Woolworths CEO Brad Banducci recently spoke of a mixed strategy of build, buy and partner for developing capability. What does ‘build, buy and partner’ mean?