Customer Experience

“When the customer comes first, the customer will last.”

– Robert Half, co-founder of recruitment agency Robert Half.

Graphic Design Courses

What is Customer Experience (CX)?

CX is closely tied to User Experience (UX) and Service Design, but is more strategic. While UX and Service Design both take a look at the customer journey, Customer Experience goes a step further and focuses on boosting the value of a brand by enhancing its customer interactions.

CX is built around the concept of Human Centred Design, but applies it to more than just the design elements of a business. Customer Experience is about refining how an organisation is structured, how it communicates with its customers, and optimising the strategies it employs to grow its business.

Why study Customer Experience?

Customer Experience has the potential to make or break a brand’s success. An average of nine people talk about a positive experience with a brand, but they tell 16 people about a negative experience.

People qualified to apply data-driven insights and formulate CX strategies are a hot prospect for all those organisations seeking improved loyalty, a stronger brand and maximum revenue.

With 52% of professional marketers now adjusting their strategies in light of customer interactions and feedback, there’s never been a better time to add CX to your marketing toolbox.

+84%

OF COMPANIES THAT WORK TO IMPROVE THEIR CUSTOMER EXPERIENCE REPORT INCREASED REVENUE

+44%

BUSINESSES LOOKING TO DIFFERENTIATE PRINCIPALLY THROUGH CX IN THE NEXT 5 YEARS:

$90,500

MEDIAN CX DESIGNER SALARY IN AUSTRALIA:

4122

CX DESIGN ROLES ON OFFER IN AUSTRALIA

Explore our Customer Experience courses

Are you after a practical course to complement your existing skillset? Our Customer Experience courses will expand your expertise in a social and interactive learning environment with regular classmate interactions, weekly live video sessions, and on-demand private consultations with your mentor.

Elevate courses

Earn a digital credential

We partner with Credly to deliver digital credentials for our graduates. Digital credentials are a graphical representation of your skills, combined with a description of the knowledge and activities it took to earn them.

Digital badges can be used in email signatures or digital resumes, and on social media sites such as LinkedIn, Facebook and Twitter.

For more info, click here.

Our students’ success stories

Academy Xi has a 5 score out of 5, rated by 0 students.

“This course was so enlightening on how to take a practical, data-driven CX plan from research, through to strategy and roll-out”

Joshua Price

I think CX is one of those disciplines that is embraced by many but truly understood by a few. This course was so enlightening on how to take a practical, data-driven CX plan from research, through to strategy and roll-out. I now feel confident in my ability to apply the practical tools I learned through the course, to enact real change based around what the customer needs.

“the most practical and enjoyable learning experiences I have undertaken”

Renée Hall

The CX Elevate course was one of the most practical and enjoyable learning experiences I have undertaken. The learning platform and content is super engaging. It was easy to find the time and motivation to work through the material. I found the fortnightly live group sessions a great resource for consolidating learning. The sessions kept me accountable and I got to meet some awesome people with diverse experiences.

“CX Course is well worth doing”

Geoff Goddard

Either as the foundation for a new career or as a supplement to your existing skill set, the Academy Xi CX Course is well worth doing. The course is broken down into easily digestible chunks which are complimented with insights from industry professionals.