Professional background: Service Design Lead Instructor at Academy Xi

Having worked in the creative industries for the last 20+ years, I have amassed a wealth of experience in the fields of design, advertising, communications, service design and strategy.

A passionate creative leader, former agency owner and design thinker, my experience gives me a holistic view of problem solving.


I lead, manage and take an active part in design teams — solving problems, sense making and delivering good, meaningful design. I’m an advocate for and practitioner of human-centred design.

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