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The Business: Endeavour Group is one of the biggest hospitality and retail brands in Australia – but it’s likely you’ve never heard of them. They’re an ASX 50 company, own Australia’s largest retail drinks network and operate more than 1,640 stores under flagship brands such as Dan Murphy’s and BWS.
The Challenge: Endeavour Group engaged Academy Xi UX UI learners to support two projects drawn directly from the business.
The Outcome: The learning groups presented their ideas back to their clients within Endeavour Group. Both projects were received very positively. Not only did both internal teams find useful ways to integrate uncovered learnings, but the learning groups were also invited to present to the leadership team.
The projects were received brilliantly within the organisation. We were so impressed that we invited the groups to present to the leadership team. Their work had high visibility.”
– Vida Asrina, Design Practice Lead at Endeavour X, Endeavour Group.
Results – The Product Team:
Results – The People & Culture Team:
“What was really surprising was how aligned [the learner work] was with the future strategies of the business. Most of the concepts that the group came up with were already in our roadmap. It was superb validation from the perspective of fresh eyes”
– Renee Tilyard, UX Chapter Lead, Endeavour Group
Senior leaders within Endeavour Group also understand how challenging it is to build and retain a strong pool of digital talent. Talent pipelines require fuelling – particularly in digital and design given the current compacted labour market. Working with the learners directly gave hiring leaders the opportunity to see emerging talent in action and find opportunities to bring them on board formally.
“We want to make sure that we identify talent early – and that they know of us early”
– Vida Asrina
We believe in a collaborative culture. Our live pro-bono projects with learners can help you to ideate, test and ultimately solve your digital and design challenges. Contact us below to learn more.