Embed Customer Experience (CX) as a mindset, a strategy and an ongoing commitment

Build sustainable growth and maintain competitive advantage by bringing the voice of the customer into your organisation.

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CX - The key to happy customers and increased revenue

  • 73% of consumers say a good experience is key in influencing their brand loyalties¹
  • Companies that lead in customer experience outperform laggards by nearly 80%². 
  • 80% of companies believe they deliver “superior” customer service, while only 8% of customers agree³.

(Source: ¹PwC; ²Forrester; ³Bain & Company)

Why enabling CX is a business decision

CX is the total sum of your customer’s interactions and perceptions of our brand. It is an emotional response. It spans the lifetime of the relationship. It encompasses all touchpoints and experiences.

Organisations with strong CX practices are set to win on many fronts: Differentiation from their competitors; enhanced customer loyalty; loyal customers who in turn become brand advocates and more.

Empower your people to make impactful CX decisions with training that leverages a real organisational project and delivers an industry-leading learning experience.

Every learner receives an industry-recognised product management certification and digital badge to showcase their new capabilities.

Industry recognised certification

Every learner receives an industry-recognised certification and digital badge to showcase their new capabilities.

Learning Outcomes

  • Understand and articulate key CX principles and strategies
  • Provide an understanding of your organisation’s customers using research and data
  • Create and implement CX strategies that deliver exceptional customer experiences
  • Measure and evaluate the performance of CX strategies through data

Hear from our partners

Carmelina Senese

Director of Customer Experience, EDConnect

Department of Education

"Working with Academy Xi has been a highly rewarding experience. We worked closely with their team as our strategic design partner to co-design a customer-centric ‘Way Of Working’ framework, set of supporting capabilities and a guidebook containing tools and templates. Academy Xi contributed hugely to our program’s success."

Carmelina Senese, Department of Education

We’ve helped these organisations align their teams

Download training guide

Fill the form below to receive your copy of our Product Management training guide.

Frequently asked questions

Product management is an organisational function that guides every step of a product’s lifecycle — from development to positioning and pricing — by focusing on the product and its customers first and foremost.

High-performing product management teams help organisations achieve business goals, such as entering new markets, selling more to existing customers, changing customer behaviour or winning business from competitors.

We work closely with our clients as collaborative partners to identify and design around learning pillars that are essential to product maturity.

We work with you to understand where your capability gaps are, design a product management course that hones in on and addresses these gaps and continuously measure for impact, not just learner engagement.

 

On successful completion of our Product Management training, every learner will be issued an industry-recognised certificate in Product Management. We encourage learners to share their verified credential on LinkedIn to promote their newly acquired skills and to support their organisation’s commitment to upskilling.

In order to deliver the best product management training for your team, we can provide content to support the development of a business case to match your learning strategy.

Product Managers routine exercise many of the abilities the World Economic Forum outlines in their Top Ten Work Skills for 2025 list. This list maps the jobs and skills of the future.

These include: Analytical thinking & innovation (#1); Complex problem-solving (#3); Critical thinking and analysis (#4); Creativity, originality and initiative(#5); Reasoning, problem-solving and ideation (#10).

More Resources

Keep up with the latest in workforce planning with our webinars, case studies and thought leadership pieces.

WEBINAR

Product Management is Growing. Fast.

Our panel of leading product managers where we will discuss why Product Management is having a moment right now and what lies ahead.

CASE STUDY

Department of Health – Digital Workforce Transformation

The challenge: Train a team of health policy professionals within the Australian Department of Health in digital and design disciplines, preparing them to launch and lead a new digital hub.

THOUGHT LEADERSHIP

Build, buy or partner? ASX 200 CEOs think there’s only one way

Woolworths CEO Brad Banducci recently spoke of a mixed strategy of build, buy and partner for developing capability. What does ‘build, buy and partner’ mean?