Mia is a dynamic, exciting mission mad marketer with 8 years of social media experience in complex sectors including disability, sustainability and healthcare.
Social Media Marketing
Strategically use social media to capture your audience’s attention and promote your business or brand.
With over half the world’s population using social media and Australians spending more than $60 billion online last year, building a strong social media presence is one of the most effective ways to grow a profitable business these days.
Social Media Marketing is a strategic process which involves getting to know your audience, posting tailored content, building brand awareness and converting as many people as possible from ‘followers’ into paying customers.
Why study Social Media Marketing?
Why study Social Media Marketing course?
Explore our Social Media Marketing courses
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Frequently asked questions
Social Media Marketing involves leveraging social media to tactically promote brands, goods and services. Businesses of every kind use social channels to strike up conversations about a brand, attract followers and increase website traffic.
Social Media Marketing isn’t just about increasing activity on social channels. Instead, it relies on creating an overarching strategy, making outcomes measurable, understanding and engaging your audience, and ultimately selling to them.
As well as engaging each other, more people than ever before are building connections with brands and making purchases through social media.
Our Social Media Marketing courses have been designed in response to sky-high demand for Social Media Marketers, offering you the chance to develop a practical, balanced skill-set covering content creation, strategy and execution.
Academy Xi Social Media Marketing courses are ideal for time-poor professionals who want to learn immediately applicable, practical skills. Our courses are designed to help with professional development, offering exposure to marketing strategy, content creation, calendar management and using analytics to measure success.
Learners walk away with a custom portfolio, including an end-to-end strategy, which can be used to showcase new skills to a current or potential employer.
We partner with Credly to deliver digital credentials for our graduates. Digital credentials are a graphical representation of your skills, combined with a description of the knowledge and activities it took to earn them.
Digital badges can be used in email signatures or digital resumes, and on social media sites such as LinkedIn, Facebook and Twitter.