Professional background: CX Design Lead at Macquarie Group

Ashleigh West is an interdisciplinary Service and Strategic Designer focused on solving problems and creating innovative experiences. Currently a CX Design Lead at Macquarie Group, Ashleigh has completed innovation projects through Europe, Asia, and Australia.

She works across the entire design process from scoping to implementation with a specialisation in research, synthesis, and ideation. She believes that Human-Centred Design and Service Design have an important role to play in developing sustainable systems and services that improve our lives and those of future generations to come.