In today’s saturated marketplace, providing amazing customer service is critical to build brand differentiation, loyalty, and long-term business value. 

Learning outcomes

Academy Xi’s Service Design course was built for corporate, government, not-for-profit and agency teams. Over one or two days, it gives your team the knowledge and practical experience to think critically about a service offering in your business, and how it might be improved.

Team benefits:

Workshop breakdown

Day One

  • What is Service Design? 
  • Learn the process: discover; define; develop; deliver; evolve.
  • Understand pain points across a service offering
  • Gain tools such as affinity mapping; user stories; personas and service blueprints
  • Blueprint in ‘current state’ (using an example from your organisation)

Day two

  • Workshop a relevant project taken from your organisation
  • Kick-start a new project or take a step back to align on a problem you need to solve.
  • Receive full support and guidance as you create a strategic roadmap to confidently move forward
  • Embed Service Design practices properly into your team’s new way of working

Who is this training designed for?

This training is best suited for:

  • Corporate, government, not-for-profit and agency teams 
  • Functional teams looking to upskill 
  • Cross-functional teams requiring a shared mindset and language
  • Executive teams and boards
  • Teams in adjacent design, tech and strategic business units looking to amplify their knowledge
  • Groups of new starters for alignment with organisational vision and priorities

Download an info pack

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