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As our interactions with digital interfaces increase, consumers are faced with an abundance of choice. Online interactions are expected to be seamless, efficient, and instantaneous, and businesses that are unable to provide a high standard of customer experience risk being left behind in the current wave of digital disruption.
User Experience (UX) Design is a user-centric process that prioritises the human experience above all elements. It takes into context who the user is and the circumstances in which a product will be used.
The goal of UX Design goes beyond adding features or executing customer suggestions, as UX Designers look to provide the best solution to the most number of users within a product’s target audience. Crafting a product solution requires an identification of the user’s problem. Here are the top four tools used by UX Designers to help define the customer problem.
Defining the customer’s problem and pain points starts with creating a low-fidelity prototype such as a sketch format. Fidelity is defined as the quality or the appearance of what something looks like. In UX Design, identifying the customer problem first starts with exploring ideas in a really rough format through low-fidelity.
Sketching thoughts out on a piece of paper helps UX Designers visualise the user’s problem. Tools like Balsamiq aim to replicate low-fidelity sketching.
In the initial problem sketching phase, Balsamiq helps to transfer and replicate a concept that may have been quickly sketched on a piece of paper. The tool can also create clickable prototypes but its primary purpose is to produce simplified views of a feature or solution.
Sketch is a User Interface (UI) tool that supports the entire design process from ideation to final product design. Sketch is utilised across different touchpoints but is usually introduced after user research, and during the initial phases of prototyping and wireframing.
Sketch is great for initial prototyping, as its functionality and fidelity allows you to move through the process to the customer problem.
Sketch is a popular tool across different production teams as it easily allows file transfers. The tool is useful to showcase ideas to clients or stakeholders and can be used to handover files to developers. Unlike Photoshop which doesn’t contain a code output, Sketch allows a cross-functional process when developing solutions for customer problems.
As an added benefit, Sketch integrates with different plugins such as:
Sketch is not able to create clickable and interactive designs as it can only produce design screens. When interactivity is required, Sketch files are typically transferred into another tool called InVision. InVision allows clickable prototypes with gestures and other interactions. Just input any image file (whether that’s from Sketch, Photoshop or Balsamiq) into an InVision board to get started.
Tip: Read our top tips to using Sketch here.
Adobe XD is similar to Sketch. This paid tool is part of the Adobe Suite, and is a self-contained, design enabling and clickable prototype tool all within one platform.
Adobe XD is effective in building low-fidelity views of a prototype that can easily transition between art boards and interactive prototypes. Prototyping is straightforward on the platform, allowing designers to switch to prototype mode, select an object, or group and drag a line into the screen where can be navigated.
Axure is another prototyping tool but allows UX Designers to replicate the functionality of an app or a desktop with gestures and form fields.
While Axure users will need some time to grow familiar with the platform, it is a very powerful tool in mimicking what the end solution is going to look like from a developer’s point of view. Axure does this by visualising transitions, object animations, and button interactions.
Axure is also the tool of choice for plugging into asset libraries so that any existing templates, files, or assets can instantly be accessed and shared.
Ultimately, the best way to get familiar with a tool is to get hands-on with the platform and practice. As a UX Designer, it is important to familiarise yourself with different tools to identify the right tool for different design needs. Read more about becoming a UX Designer or familiarise yourself with these five UX Design principles.