In today’s crowded markets, a UX Designer’s role isn’t simply about understanding a user’s customer journey. There’s no point in creating an exceptional product or service if no one knows your brand exists. In 2023, one of the biggest trends will be the ability to tell compelling stories about a digital experience.
Storytelling requires empathy, human connection, and an understanding of the motivations and inspirations for a user. To do this, it’s important for UX Designers to obtain data on what a customer wants.
We know an average user is exposed to over 10,000 marketing messages a day, and attention will continue to be a sought-after currency in 2023.
- Live video and video ads: Research predicts that video will account for 85% of all internet traffic in 2019. With video viewership in the billions, video and video advertising will be the go-to medium. Design considerations for video go beyond screen optimisation and gesture preferences but expand to immersive storytelling through AR or VR technology.
Video tip: Determine the purpose behind your video. Is it to engage, entertain, or inform? What utility does your content bring to your audience? Establishing value is key in creating a successful content-focused experience.
- Increased personalisation: The old days of ‘create it and they will come’ and ‘mass production’ are no more. The over-saturation of markets means consumers are expecting more from their brands. Imagine walking into a clothes store and finding a fitting room full of curated items just for you — things you’ve liked on Pinterest and items you’ve reserved online.
Alternatively, you buy something online and have it delivered to your house. Your Google Home app tells you that you’ll receive the item you just purchased at 2:00 pm the next day. Tailoring personalised experiences is now becoming the norm with international brands like Muji and Ikea, who are taking the lead in retail innovation.
Well, that’s a wrap! What have we discovered? The Internet of Things (IoT) has connected the physical and digital world more than ever before. Smart devices are closing the gap between humans and the way we experience digital products and services. Whether it’s the inclusion of voice-command design, adding a human touch, or the increased use of material design, there are a number of top UX trends to look out for in 2023. How many of these trends are you aware of and already acting on?