Academy Xi Blog

Market Update: How much do Digital Marketers earn in Australia 2022

By Academy Xi

Share on facebook
Share on linkedin
Share on twitter

If you’re contemplating a Digital Marketing career, it’s handy to know what’s going on in today’s industry. We’ve put together this market update to bring you all the latest Digital Marketing insights, statistics and trends.

Digital Marketing is the strategic use of digital channels to promote products, services or brands. Digital channels include websites, apps, search engines, social media, email, video and SMS. 

Opportunities for Digital Marketers are growing rapidly, with the amount of time people spend online increasing by 5% in the past three years alone. 

Digital Marketing helps customers identify with a brand, raises their awareness of a particular product or service, and ultimately aims to convert as many leads as possible into paying customers.

Are Digital Marketers in demand in Australia? 

Demand for Digital Marketers in Australia is exceptionally high and set only to increase, with the industry predicted to grow by 21.1% in the next 5 years.   

There’s a significant skills gap for Digital Marketers in Australia, which is reflected in the 7,972 roles advertised on Seek.com.au (as of August 2022). Breaking these numbers down by state

  • New South Wales offers 3,198 roles 
  • Victoria offers 2,372 roles 
  • Queensland offers 1,173 roles 
  • Western Australia offers 393 roles
  • Australian Capital Territory offers 210 roles
  • South Australia offers 250 roles
  • Northern Territory offers 37 roles
  • Tasmania offers 71 roles

Keep in mind that many Digital Marketing roles can be fulfilled remotely. Advances with online work systems mean being a remote Digital Marketer can be just as rewarding as working in-person. Seek is currently advertising 873+ remote Digital Marketing roles throughout Australia.  

Your earning potential as a Digital Marketer in Australia

The earning potential for Digital Marketers in Australia reflects a booming industry that’s always on the lookout for new talent. The latest stats from Talent.com record the average Digital Marketer salary in Australia as $83,725. Even Junior Digital Marketers earn an average annual salary of $70,000, while Senior Digital Marketers make $114,333 per year.   

The average salary in each state is:

  • New South Wales – $84,444
  • Queensland – $79,736 
  • Northern Territory – $87,680
  • Western Australia – $80,373 
  • South Australia – $74,917 
  • Victoria – $84,015 
  • Australian Capital Territory – $82,554
  • Tasmania – $71,845

Which industries most commonly hire Digital Marketers? 

It should come as little surprise that the industry which hires the vast majority of Digital Marketers is marketing and advertising. Throughout 2021, Digital Marketing efforts accounted for 55% of all marketing spend. As a result, over half of the Digital Marketer positions currently being advertised on Seek are in the marketing and advertising industry (4,160 roles).  

Some of the other industries that frequently hire Digital Marketers include:

  • Retail
  • Healthcare
  • Education
  • Entertainment
  • Finance
  • Legal
  • Real estate and property
  • Tech  

What are the top skills a Digital Marketer needs?

Today’s Digital Marketer needs a wide range of capabilities, including a mix of soft and hard skills. 

In terms of hard skills, the following are essential:

Strategic thinking 

Having a campaign strategy helps Digital Marketers identify what makes their product, service or brand unique and how to share that message with a target market through a range of digital channels. 

Digital Marketers need to be able to build successful end-to-end campaign strategies, which involves setting success objectives and metrics, devising tactics for multi-channel engagement and planning marketing and remarketing approaches. Depending on a Digital Marketer’s level of seniority, Project Management skills might also be a necessity. 

Content creation

Content creation is the process of generating topic ideas that will appeal to your target audience, creating written or visual content related to those ideas, and then publishing that content as a blog, video, infographic, social post, or another content form.

These days, content creation is the backbone of any good marketing strategy. As well as benefiting from having original content ideas, Digital Marketers will be at an advantage if they have practical skills in copywriting and visual design.   

Search Engine Optimisation (SEO)

SEO is the practice of optimising a website’s performance to improve its ranking in relevant search engine results. 

When a person performs a search on Google or another search engine, the websites displayed are judged on their merits by a search engine algorithm. This means a website’s SEO ranking is calculated in comparison to the SEO of its competitors. 

Digital Marketers use their technical understanding of SEO to enhance the visibility of a website, which means more traffic and more opportunities to convert leads into customers.

Data analytics 

Digital Marketers have a wealth of data at their fingertips these days and are able to extract insights that tell them in precise terms just how well a campaign is performing.

Digital Marketers keen to leverage the power of data will need the skills to collect, collate and assess performance data, and might even be required to perform A/B testing. It’s also advantageous to be able to share data insights via reports and presentations.     

Soft skills

There are also a variety of soft skills that are needed to succeed in the industry, the most important of which include:

  • Creativity Digital Marketers need to constantly produce new and creative campaign ideas that help brands stand out from the competition.
  • Communication – For Digital Marketers to connect with their audience, it’s vital they have strong communication skills. Digital Marketers also have to share their ideas with teammates and stakeholders, which demands public speaking and presentation skills. 
  • Collaboration – An end-to-end marketing campaign will often be the result of a collaborative effort. Digital Marketers need to be able to work effectively within a marketing team, or even cross-functionally with other departments. 
  • Persuasion – It’s vital that Digital Marketers have a knack for creating persuasive messaging. Persuasive marketing ensures leads complete specific and necessary actions, rather than just randomly interacting with a brand. 

The latest trends in Digital Marketing

With tech and software advances always pushing the possibilities of Digital Marketing, it’s an exciting time to be involved in the industry. Here are a few trends to keep an eye out for in 2022 and beyond. 

AI marketing

A Salesforce Report found only 29% of marketing leaders used AI in 2018, but that number had almost tripled to 84% by 2020. Expect AI to play an increasingly prominent role in Digital Marketing in the coming years. 

Marketers used to target audiences based on broad demographics, including age, gender and location. AI makes it possible to subdivide market segments and target leads by personal traits, buying habits and behavioural patterns. This means businesses can use AI to build customer-centric marketing strategies and personalised ad campaigns. 

Video marketing

It feels like the shift to video marketing has been well publicised for at least a decade. However, some businesses and brands remain hesitant to add video into their marketing mix. With the rise of TikTok, and Instagram announcing it’s now a video platform, video’s marketing influence is climbing.

According to research, over 85% of consumers would like to see more videos from brands, and at least 67% of businesses are looking to increase their video spend for the rest of 2022.

The Metaverse

The metaverse spans the physical and digital worlds, occupying multiple online platforms and often using virtual or augmented reality tech. The metaverse is also a fully functioning virtual economy that many businesses are now aiming to capitalise on. 

Marketing in the metaverse can be highly immersive, allowing businesses to place consumers in virtual spaces dedicated to particular brands. Many of the biggest companies are preparing to enter the metaverse, with Nike recently filing for patents on virtual sneakers and buying online real estate for virtual Nike Towns. 

How to become a Digital Marketer

Entering the world of Digital Marketing might seem intimidating, but getting a foothold in the industry is simpler than you might think. 

To launch a career as a Digital Marketer you’ll need to follow a few easy steps:

  • Undergo formal training – you’ll need to master the industry’s essential tools and practical skills
  • Identify a specialism – Digital Marketing is a broad field and you’ll need to find your niche
  • Build a portfolio – this will demonstrate to employers that you’re capable of planning and executing an effective marketing strategy

Whatever your starting point, there are fantastic training options available that will prepare you to take on an exciting Digital Marketing role. 

Academy Xi offers hands-on, industry-recognised training that’s developed for digital careers. 

Regardless of your previous experience, our Digital Marketing courses will give you the skills to tactically promote products, services and brands across digital channels. 

Whether you want to venture into a new profession as a Digital Marketer, or upskill and bring Digital Marketing skills to an existing role, Academy Xi has a course that’s a perfect match for your goals and lifestyle. 

  • Digital Marketing: Transform – For those who want to launch a new career as a Digital Marketer, including 24 weeks of access to a Career Support Program that helps 97% of graduates straight into industry.
  • Digital Marketing: Elevate – For those who want to enhance their career prospects with in-demand Digital Marketing skills.
  • Digital Marketing: Elevate (self-paced) – For those who want to enhance their career prospects with in-demand Digital Marketing skills, while also enjoying the flexibility of self-paced learning.

Want to discuss your transferable skills and short course options? Speak to a course advisor today and take the first steps in your Digital Marketing journey. 

Academy Xi Blog

Student Spotlight: Harold Torres Marino

By Academy Xi

Share on facebook
Share on linkedin
Share on twitter

From a coding beginner to a hired Software Engineer in just 10 months, Harold’s success story proves that passion and commitment really can trump experience.

When Harold started the Software Engineering: Transform course, his only coding experience was a high school science project. Before graduation, he’d been hired as a Software Engineer. Read about Harold’s Academy Xi journey, which took him from novice to professional specialist in less than a year.

Can you tell us about your studies and career before you joined Academy Xi?

I completed a bachelor’s degree in industrial engineering back in Colombia in 2012. After graduating, I worked in quality management systems for about five years and helped companies get their ISO 9001 certifications.

I moved to Australia on a student visa wanting to learn English to a professional level. I finished my English language courses and decided to get a qualification in computer science. Back in Colombia I’d always been interested in studying computer science, but those courses were only available in private universities in my local area and were just too expensive.

In Colombia I’d been working for an international company as a freelance maths tutor. After I moved to Australia, I carried on working for the same company and supplemented my income by picking up some extra private tutoring work. At the same time, I was surfing the internet and discovered Australian coding bootcamps.

I checked out all the different courses and came across Academy Xi. I read some comparison reviews and lots of people commented on how much guidance Academy Xi gave their students. That attracted me to Academy Xi. It was a completely new field and I wanted a course that offered lots of support.

How much experience did you have with coding before the course started?

Honestly, almost none! In real terms, I went into the course as a complete beginner. When I was at the end of high school I completed a final science project and made a calculator using Visual Basic for Applications (VBA), which involved using some really simple coding skills.

That first interaction with software engineering didn’t give me much experience with coding, but it really caught my attention. That’s the point when I realised I was interested in IT and wanted to learn more about software engineering. It took a few years before I was able to start studying, but when I did the passion was already there.

One of Harold’s ReactJS App projects was a Pokemon matching card game, check it out.

If you picked one highlight of the course, what would it be?

For me, the unlimited one-on-one mentor sessions were one of the stand out features. The advice I received in my conversations with Sha was just as important as the course content. He gave me all kinds of tips based on his professional experience. Sha was really patient, especially at the beginning, because I had a lot of questions. Coding was new and at times I did feel a little bit lost. Those sessions felt like a really safe environment and Sha always explained everything in a very calm, polite and understanding way.

Sha also suggested doing extra research on aspects of software engineering that weren’t covered in the course itself, because he knew I’d need to understand them when I started working. For instance, he recommended understanding how projects are completed by agile teams, which is something I’m now doing regularly. 

Sha didn’t limit the scope of our conversations – we could talk about anything related to a career in software engineering, as well as all the technical details.

I couldn't have found a better mentor. Those one-on-one sessions with Sha were invaluable. Even when it came to applying for jobs and interviews, Sha gave me all the advice I needed. He wasn’t just an instructor, he really was a mentor.

Harold Torres Marino

How did you find learning Software Engineering?

I realised early in the course that if you want to learn how to code, it’s not enough to just read the course material and attend the live classes. Even if you think you’ve understood a skill you’ve been taught in a class, it’s when you actually start programming and building something that you learn.

I completed five projects throughout the course, which is when I really developed my coding skills. I built a platform that had all the latest information for the European soccer leagues, and a web scraping app that took all the ratings on IMDB and generated different ‘greatest ever movies’ lists.

For me, the best project was creating a Pokemon card matching game, which was featured on the Academy Xi website. My final project was a full-stack React and Rails app. It connects different people who want to make new friends based on their common likes. For that final project I applied all the tools and tech stack I learned throughout the course.

After every class we had a live coding lab, which meant I could put what I’d learned into practice straight away. It gave us all the chance to learn by doing, which definitely suited me. The labs, projects and my time with Sha really helped me figure out exactly what it takes to be a software engineer.

How did you find studying online?

My prior experience with online learning was with very short courses, which took about a month to complete. The Academy Xi course was 100% remote and lasted ten months, but the whole process went very smoothly. I felt really comfortable in an online learning environment.

If I had to choose in the future, I’d definitely pick a remote course. There’s a bit of a trade – you lose a little of the interactivity that comes with meeting in a place face-to-face, but you get the convenience of being able to study anywhere without needing to travel.

I was still working as a maths tutor throughout the course, and even took on some extra work as a COVID-19 sanitizer in the city, which kept me pretty busy during the day.

Without the flexibility of learning remotely, I just wouldn’t have been able to complete the certification. For me, studying online was a perfect fit.

Harold Torres Marino

How did you find your new role?

I started applying for positions when we were waiting to start the client project. For two applications, I was narrowed down to the stage of technical interviews.  

When it came to telling the interviewers about my skills, the practical projects were so important. I didn’t have any professional experience before the course, but having a portfolio of work enabled me to say “this is what I can do, and here’s the end product”. 

Sha gave me tips on what was likely to come up in the interviews and told me to talk confidently about things, even if I wasn’t totally sure. There were coding challenges and Sha explained that I didn’t necessarily have to solve them. What’s more important is to actively communicate, tell the interviewers exactly what you’re doing and demonstrate good soft skills. 

I also had ‘take home’ coding challenges, which took me anything from a day to four days to complete. They let me choose my own stack and I picked React for the front-end and Ruby on Rails for the back-end, which I’d specialised in throughout the course.

When the interview processes were completed, before I’d even graduated I had two job offers. Both offers were made in the space of two hours! That really helped when it came to negotiating my salary.

Harold Torres Marino

Honestly, it did feel like I was in the right place at the right time, but I also made my own luck. I turned down an offer from a tech start-up and accepted my role with Lexicon.

What are you doing with Lexicon?

Lexicon is a scale-up with about 150 employees and I’m currently part of their new website cross-functional team. It’s an exciting time to join the company – they earned an award in LinkedIn’s top 25 start-ups 2021. The interview process took about ten days and gave me a good sense of the company culture. I met the founder and engineering manager and they explained the vision and long-term goals and I immediately liked the vibe. Throughout the interviews, it was the role I had my heart set on. 

I feel very lucky to be doing what I am. It’s given me the chance to work in agile teams, and I love the fast pace of the projects. Being a full-time software engineer is really satisfying. I’m the kind of person that loves to solve a problem. When you’re programming, you fix something, and then immediately fix something else. Honestly, I don’t think I’ll ever get bored with my work. 

When I was working in quality management, I met amazing people and had incredible employers but I found myself waiting for the day to end. When I’m coding, time absolutely flies by. Plus, there’s always new tech and software to work with, and plenty of chances to evolve what you’re doing.

I feel like I’ve started a career for life, and I’m really grateful to Academy Xi for helping me break into it. For anyone who wants to become a programmer, I would definitely recommend the Software Engineering: Transform course.

I’m living proof that if you’re dedicated, even a complete beginner can quickly find their place in the industry.

Harold Torres Marino

If you’re ready to redefine your career and make waves in the tech space just like Harold, check out our Software Engineering courses.

Academy Xi Blog

Student Spotlight: Rati Marwah

By Academy Xi

Share on facebook
Share on linkedin
Share on twitter

Seeking more creativity and inspiration, Rati retrained with Academy Xi and landed the perfect Digital Marketing role.

After a diverse career focused on customer service, Rati decided to specialise in Digital Marketing. Find out how the Digital Marketing: Transform course helped Rati launch a new career in a field that ignites her passions.

What led you to retrain in Digital Marketing?

I will give it to the pandemic! I was working from home and had lots of time on my hands. It gave me the perfect conditions to pivot in my career. I studied travel and tourism management at university about 15 years ago, but have worked in unrelated industries since. My roles have mostly been focused on customer service, with Telstra and Energy Australia.

I also ran my own business for two years – a cafe called Jamaica Blue. I had a four year old kid and was running a cafe that was open over the weekends, so I decided to sell it. I was fortunate enough to land a job with World Vision Australia just two weeks after the business sold.

After three years of continuing my journey with World Vision, my work became a bit repetitive. I loved World Vision’s cause and wanted to stay with the organisation. There were lots of secondments coming up, but you needed to have the right skills to get into a different department.

I wanted to become a specialist in a particular area and, luckily, had the time to develop a new skill-set. I saw the World Vision marketing department creating these amazing campaigns, which really inspired me. Plus, some of my friends have a marketing background and they really love their work. That’s when I decided to get ready for the opportunities at World Vision and retrain as a Digital Marketer.

Why did you choose to study with Academy Xi?

I wanted a flexible course because my son was learning from home and I was working full-time remotely. The Academy Xi Digital Marketing: Transform course seemed a good fit, but I only had three weeks to decide before the enrolment closed. Olivia Bowden from Academy Xi was really generous with her time and guided me through the modules and content. Olivia encouraged me to look at other courses and weigh-up my options.

Ultimately, I felt like none of the other courses were offering what Olivia described. I wanted the exposure of working on live client projects and the chance to develop hands-on skills. That really pushed me to choose Academy Xi. I’m so glad I did, because the course helped me get to where I am today.

What were your initial experiences of the course?

Before the Transform course started I completed the Digital Marketing: Foundations course, which helped me grasp the basic principles of marketing. I began with an understanding of what goes into delivering a marketing campaign, how you deal with stakeholders and some of the tools marketers use. I’m the kind of person that likes to prepare, so having that foundational knowledge was really important.

The cafe was a franchise and the marketing materials were provided, but as an owner I picked what we used based on the business’s demographic. I’d had a bit of marketing exposure, but the early phases of the course were my first deep dive into Digital Marketing theory. 

I really related to marketing from the outset. For me, marketing is an intersection of different passions. It allows me to be resourceful, strategic and creative, and saves me from the repetitive work that goes into a lot of 9-5 jobs.

What projects did you work on?

Academy Xi has a great strategy of easing you into the live client projects by having you complete a personal project while you’re learning the theory. You’re given four months to choose a brand, perform competitor analysis and present a complete strategy to the cohort. It means you go into the live client projects well and truly prepared.

The cohort then worked on two live client projects. The first was for a small family business, and we had to create their whole social media campaign. The second was for a business travel platform called Nutrip, and we had to devise their end-to-end marketing strategy.

The beauty of working in teams is that everyone contributes their expertise, so you learn from one another. That prepared me for the marketing industry, where you have to be able to work with people with different ideas and approaches.

Rati Marwah

What aspects of the course did you enjoy the most?

Presenting the projects was a test, but really satisfying. I presented the first client project as part of a team and was asked to pick a section of the presentation that suited my expertise. For the second client project, I was asked to present a section that I found challenging, but had the guidance of my mentor.

I’m not a completely extroverted person, so if I had realised in advance the course entailed so much presenting, I might not have enrolled! It turned out to be a blessing in disguise. I was very nervous before my first presentation, but apparently it didn’t show. Everyone was really impressed by my contribution.

Discussing aspects of marketing that you’re less comfortable with really builds your confidence. People develop when they’re thrown in the deep end, so I’m really glad the course pushed me out of my comfort zone.

How did you find the online learning experience?

Even though the course was completed remotely, the cohort worked really efficiently in online teams, and we developed some strong friendships. A coursemate visited Melbourne in December and we met up for lunch, which was a lovely experience.

The flexibility of learning online meant I could juggle my existing role with my studies. We had our classes every Monday evening and there were fixed deadlines for coursework submissions and presentations. I’m definitely somebody who likes a deadline to stay on track.

Rati Marwah

It places you under pressure for a while, but then the work is done and you can move on. I wanted to complete the course and transition into a new career as quickly as possible.

How did your mentor prepare you for the industry?

Jillian Bowen was my mentor, and she really helped me with every little thing that I was struggling with. In the end, I cruised through! 

As well as helping me grasp the theory, Jillian gave me the direction I needed as an aspiring marketer. I had a one-on-one with Jillian and told her that I saw myself working in the marketing department for World Vision. Even though it was only the start of the course, Jillian set me the challenge of meeting at least five World Vision people involved in marketing by the end of that month. 

I made lots of connections, including Graham, who was happy for me to shadow him for two hours a week while I completed the course. Graham became another mentor – he identified my passion for marketing, could tell that I wanted a lifelong career, and was very generous with his time.  

Shadowing Graham gave me the chance to work on a World Vision campaign for a corporate partner. I didn’t get involved with the overall strategy, but had lots of experience working with stakeholders. It helped me understand exactly how campaigns are planned and executed from start to finish. As everyone says, you learn 80% by putting theory into practice. I’m so grateful that Jillian encouraged me to start networking early, because I made the connections that helped me move into the industry.

How did you land your new role with World Vision Australia?

A few roles became available within the organisation while I was completing the course and I immediately started applying. I had my first interview as we were preparing to present to the first client. I had nothing to lose and knew the interviews were only going to give me exposure. They familiarised me with the kinds of questions that are asked and left me better prepared for the interviews that followed.

I didn’t get a new role straight away, but I stayed patient. By the end of the course, I had my certificate, all my projects to showcase and the experience of presentations and interviews. I had everything I needed and was finally able to land the World Vision marketing role I was after.

Rati Marwah

What does your new role entail?

I’m coordinating all of my lead’s work. She’s responsible for planning campaign strategies and works on about five projects at any given time, which involves a tremendous amount of work. A big part of my role is linking-up the contributions of lots of different teams. I create timelines and make sure all the deadlines are met so the campaigns go live on schedule. It’s a lot of work, but I’m really enjoying it.

There’s lots to learn in my new role and I’m really excited about what the future holds. In the short term, I want to gather as much understanding as possible and perform at a really high level in my role. In a few years time, I’d like to be running my own campaigns from start to finish. For now, it’s all about learning and putting 100% effort in.

Finally, would you recommend Academy Xi?

Yes, I’ve already recommended Academy Xi to a lot of my friends! A good friend of mine recently finished the Graphic Design course, which she found searching online before I had the chance to suggest Academy Xi. You must be doing a great job with SEO. When I searched for Digital Marketing courses, Academy Xi was at the top of the rankings.

For anyone keen to change careers and grow as a person, I would definitely recommend taking an Academy Xi course. Academy Xi helped me develop a passion for Digital Marketing and has given me the head start I needed to break into the industry. I came into the course seeking a new sense of direction in my career and by the time I graduated, I had it. I really owe that to Academy Xi.

Academy Xi Blog

Student Spotlight: Imogen Abandowitz

By Academy Xi

Share on facebook
Share on linkedin
Share on twitter

With a background in International relations and languages, Imogen always knew she wanted to work in communications, with a people focus. Training in digital marketing has provided her with exactly that. 

Hi Imogen! Can you tell us about what you were doing before studying Digital Marketing at Xi?

Right before Xi I was working in the University space in business development. Prior to that, I studied my Bachelor’s Degree in International Relations and Languages in Melbourne and worked in Community Development and Partnership Engagement.

What encouraged you to study Digital Marketing?

My previous degree was very general. I knew that I wanted to work in communications and I am passionate about content creation and imagery, but I was after a substantial training experience where I could walk away with specific knowledge and skills. Something distinct. Digital Marketing felt like the perfect fit.

Why did you choose Xi for your training?

I had spoken to a number of friends and colleagues who recommended the Digital Marketing Elevate course at Xi, so that definitely helped my decision. I also liked that it was all online so it was accessible. Compared to other training options it was also well priced. During the pandemic last year I had some extra time up my sleeve, so I registered!

How has studying Digital Marketing at Xi helped your career?

Since graduating I have started working for a travel and fundraising agency, Inspired Adventures, as their Campaign Manager. We take people on incredible trekking challenges around Australia while fundraising for causes they are passionate about. We work with charities with missions in Public Health, Environment and social change.

I really love my job and do my best in the role with all the charities we work with. It’s really meaningful work for me, to contribute to the success of their campaigns and fundraising goals. 

I do a lot of work with all of the charities across the campaign lifecycle, so digital marketing is certainly a part of that. I definitely think that the digital marketing training with Xi helped me to land the job. The training has given me the ability to provide strong recommendations and help them with their campaigns and overall marketing success.

Was there a training highlight for you?

For me the biggest highlight was developing the portfolio piece. I had a freelance client at the time, so I based my portfolio piece on that project. Originally I had set out to freelance and then thought to upskill with this training. It was great to have the support of the mentor and my classmates when I was starting out.

How did you find the online learning experience?

I was blown away by how the course was put together and loved the fortnightly catch ups with my group. There were about 12 of us from all over the country, regional areas and major cities. The course structure and delivery kept us all engaged with the topics we were covering each week and a lot of the resources were very comprehensive and super helpful. I liked the mixture of mediums used for course instruction – video content, written and live tutorials – it worked well. I also really enjoyed the quizzes and having break out rooms to discuss concepts with my classmates. 

Mark Knobel was my tutor and presenter and he was very helpful in explaining key concepts and guiding the direction of the course. He really helped keep us motivated, with everyone having different commitments outside of study that was super helpful.

Any plans to study further?

I would love to do more training in content creation – blogging, podcasts and user experience design all interest me. In the digital age we are living in, no matter which industry you work in, I believe marketing and effective communication are crucial.

Would you recommend training at Xi?

Definitely. The Digital Marketing training is an affordable, accessible and practical course that guides you through developing a project to showcase in a portfolio. It has helped me build confidence in business and innovative digital skills. 

I have a lot of friends who were generalists like me that I’ve recommended this training to. Having the digital marketing training is specific, applied knowledge that I really needed. I would certainly recommend studying with Xi.

Connect with Imogen on LinkedIn

Check out the amazing work of Inspired Adventures

Search our website

Find the right course