Course details:

Digital Marketing: Foundations

Understand the fundamentals of SEO, SEM, social media and content marketing, so you can start building high-performing digital marketing campaigns.

Course overview

What you’ll learn in this course

You’ll have 6 months access to all online course materials, enabling you to study at your own pace and fit your development around your busy lifestyle.

Understand the Digital Marketing landscape and how it drives business strategies and practices across industries. You’ll start to understand how and where to target your audience. Here you’ll explore:
  • An introduction to Digital Marketing and its concepts
  • Behavioural psychology
  • The difference between customer acquisition and retention
  • Gain knowledge of how to construct and execute a strategy for a number of different Digital Marketing channels including:

    • Paid search
    • SEO
    • Social media
    • Website and API integration
  • Get an overview of User Experience (UX) Design and Product Management fundamentals and learn about the role each discipline plays in Digital Marketing. Understand your customer and learn UX principles to create user-intuitive landing pages and websites that convert.

    • An introduction to UX and Product Management
    • An introduction to CRM, including automation 
    • Websites, landing pages, and conversion rate optimisation
  • Learn how to use content to maximise growth and brand awareness. You’ll understand the difference between content writing and content marketing strategy, and you’ll learn about:

    • Content planning
    • Content production
    • Content distribution
  • Discover the ins and outs of creating a Digital Marketing campaign and learn how to monitor the results of your campaign through a variety of metrics:

    • Create a marketing rollout plan
    • Learn how to monitor platforms, channels, and interactions

Become a data-driven Marketer and learn to identify the metric that matters most. Understand the principles of data-driven analytics through Google and the difference between business metrics and vanity metrics.

  • Collect, use, and analyse data with Google Tag Manager, Google Analytics, Google Keyword Planner, Google Data Studio and Google Trends
  • Generate data-driven insights

Curate your final artefacts from the course activities to demonstrate your Digital Marketing knowledge and skills. Your mentor will review it and provide structured feedback.

See projects that other learners have worked on

Our Software Engineering Transform courses include five assessment projects that help you build an impressive portfolio.

Why study Digital Marketing with us?

Frequently asked questions on Digital Marketing

Frequently asked questions

Digital Marketing is the promotion and sale of a product or service through digital channels and the associated tactics that make it happen. Anchored in data and optimisation, Digital Marketing drives lead generation, word of mouth and brand preference; thus contributing to brand and business growth.

With more businesses than ever competing for our attention online, Digital Marketers are hot property in all industries. The demand for Digital Marketing in Australia is on the up, with national employment rates set to increase by 21% by 2025.

In the simplest terms, a Digital Marketer is responsible for planning and creating marketing material that’s published digitally.

No two roles will ever be the same, but a typical Digital Marketing role might include:

  • Consulting clients, colleagues and stakeholders to devise marketing strategies.
  • Designing marketing collateral for company websites.
  • Writing and designing promotional emails.
  • Planning and implementing social media marketing activities.
  • Creating online display advertisements.
  • Analysing keywords and setting up paid search marketing campaigns.
  • Performing SEO to increase organic online visibility. 
  • Creating content, including blogs and videos.
  • Analysing data and using insights to optimise campaigns

Many Digital Marketers are all-rounders who will complete a number of the above tasks. Others offer specialist skill sets and focus on specific areas of a company’s marketing strategy. For instance, it’s not uncommon to find Digital Marketers who dedicate all their time to delivering a brand’s social media content, while others might work solely with emails.

In this course you’ll experience flexible and self-paced learning, where students cover course content independently and browse material on our engaging learning platform. You’ll learn through a combination of:

  • Readings
  • Pre-recorded videos
  • 1:1 support sessions
  • Hands-on activities and practical project work
  • Q&A via chat and discussion boards

Our online courses come in three formats. No matter your learning preferences, work or life commitments, or support levels you require – we’ve got you covered.

To choose the right course format, pick your desired career outcomes:

  • Are you studying to transform your career? Our TRANSFORM courses will equip you with the latest industry skills and have you graduating job-ready, with an included Career Support Program.

  • Do you want to complement your existing skillset? Our ELEVATE courses will expand your expertise in a social and supported environment.

  • Do you just want to learn the fundamentals? Quench your curiosity, at your own pace with our FOUNDATIONS courses.

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