Digital Marketing

Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.

— Beth Comstock

Digital Marketing Courses

What is Digital Marketing?

Digital Marketing is the promotion and sale of a product or service through digital channels and the associated tactics that make it happen. Anchored in data and optimisation, Digital Marketing drives lead generation, word of mouth and brand preference; thus contributing to brand and business growth.

Why study Digital Marketing?

In today’s world, the internet and social media are where people spend the majority of their time. And it’s a crowded place – making it both critical and challenging for a company to stand out through Digital Marketing.

Australian recruiters report that employment demand for Digital Marketers (59%) far outweighs the supply, sitting at only 19%. As companies compete for qualified talent, learning Digital Marketing is a sure way to future-proof your career.

$105,800+

AVERAGE DIGITAL MARKETING MANAGERS SALARY IN AUSTRALIA

61,000+

DIGITAL MARKETING RELATED ROLES ON OFFER EACH YEAR IN AUSTRALIA

61%

OF HIRING MANAGERS PLAN TO RECRUIT DIGITAL MARKETERS

Course formats

Our Digital Marketing courses come in three online formats. No matter your learning preferences, work or life commitments, or support levels you require – we’ve got you covered.

To choose the right course format, pick your desired career outcomes:

Are you studying to start a new career in a different field? Our TRANSFORM courses will equip you with the latest industry skills and have you graduating job-ready.
Are you after a practical course to complement your existing skillset?Our ELEVATE courses will expand your expertise in a social and supported environment.
Do you just want to learn the fundamentals? Quench your curiosity, at your own pace with our FOUNDATIONS courses.

Transform courses

Digital Marketing, 24 weeks, part-time

Elevate courses

Foundations courses

Digital Marketing, self paced

Earn a digital credential

We partner with Acclaim by Credly to deliver digital credentials for our graduates. Digital credentials are a graphical representation of your skills, combined with a description of the knowledge and activities it took to earn them.

Digital badges can be used in email signatures or digital resumes, and on social media sites such as LinkedIn, Facebook and Twitter.

For more info, click here.

Student portfolios

Check out our students’ personal projects as they showcase what they are passionate about.

CHRIS TOMKINS

KATHRINA DENK

Our students’ success stories

Academy Xi has a 4.2 score out of 5, rated by 2541 students.

“truly a life-changing experience”

Josephine North

The Digital Marketing course was truly a life-changing experience. Thanks to an amazing mentor and teacher, a supportive Academy Xi community and very talented fellow students, I was able to fulfil a dream - to start my own sustainability project. I highly recommend this course to anyone who has an entrepreneurial idea and would like to explore it, learning all about digital marketing as you apply it to your project. Thanks, Academy Xi!

“great insights/overview of different areas in digital marketing”

Kathrina Denk

I really liked the group discussions about each practical project. The most valuable part of the course was the great insights/overview of different areas in digital marketing on which you can expand on.