Axi_Master_logos_Horizontal_RGB-2020-01

Professional background: Digital Portfolio Research Chapter Lead at ANZ

I am a passionate design research leader. The reason why I’ve dedicated over 15 years of my career on behavioural research leadership is for one core purpose – which is, to make a difference. That’s not just for the customer or end user, but also for other aspiring UXers and CXers who love creating those delightful experiences.

One book or movie you’d recommend to read or watch to all your mentees?

How we decide by Jonah Lehrer