Conversation with Axi Please note that this conversation will be recorded for internal quality purposes. Thank you!
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Professional background: Digital Portfolio Research Chapter Lead at ANZ
I am a passionate design research leader. The reason why I’ve dedicated over 15 years of my career on behavioural research leadership is for one core purpose – which is, to make a difference. That’s not just for the customer or end user, but also for other aspiring UXers and CXers who love creating those delightful experiences.
What’s your motivation for becoming a DiR?
I’ve been fortunate enough to have had amazing leaders and mentors throughout my career. I truly believe that without them I wouldn’t be a fraction of the practitioner I am now. I would love to return that knowledge, inspiration and passion that I was given to the next wave of upcoming designers and researchers.
What are your hobbies and interests?
Cricket, Golf, Muay Thai, Cooking
One book or movie you’d recommend to read or watch to all your mentees?
How we decide by Jonah Lehrer
