11 October 2018 | 12:00 pm to 1:00 pm
Event details

Writing for the web is tough. It requires succinctness without being too brief, and the ability to communicate key selling points without losing attention.

 

With emerging technologies such as voice-command devices and online chatbots, writing content that has a great user-experience (UX) adds an additional layer of complexity when writing on the web.

 

So, how exactly do you stand out from the crowd? And what does it take to create and user-centric content for digital platforms?

 

In Writing for UX, Voice Command and Chatbots, Dr Marion Piper, a copywriter at Avion Communications will explore:

  • What is writing for UX?
  • How to look at user flows and identify common challenges when writing?
  • What is microcopy?
  • What strategies can be implemented in your writing to create surprise and delight?
  • What is the role of SEO in writing for good UX?
  • How can you create content for voice technology and Artificial Intelligence (AI)?
  • What considerations make a great chatbot?
Presenters

Dr Marion Piper

Copywriter at Avion Communications

Dr Marion Piper is a copywriter at Avion Communications, a boutique copywriting agency that works with clients including the University of Melbourne, SUNCORP and WorkSafe. She has extensive experience working on web copy for clients in industries like real estate, tourism, health and wellbeing, and more. With a background in fine arts and a PhD in education, Marion uses her versatile skillset to help businesses tell their story in innovative and creative ways using words and technology.

Partners
Dates and fees
Thursday
11 October
12:00 pm to 1:00 pm

FREE
Location

Academy Xi,
Level 3,
45 Exhibition st,
Melbourne,
3000

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