02 May 2019

12:00 pm to 1:00 pm

Free

Academy Xi, Level 3, 45 Exhibition St, Melbourne VIC 3000

Event details

Writing for the web is tough. It requires succinctness without being too brief, and the ability to communicate key selling points without losing attention.

With emerging technologies such as voice-command devices and online chatbots, writing content that has a great user-experience (UX) adds an additional layer of complexity when writing on the web.

So, how exactly do you stand out from the crowd? And what does it take to create and user-centric content for digital platforms?

In Writing for UX, Voice Command and Chatbots, Dr Marion Piper, a copywriter at Avion Communications will explore:

  • What is writing for UX?
  • How to look at user flows and identify common challenges when writing?
  • What is microcopy?
  • What strategies can be implemented in your writing to create surprise and delight?
  • What is the role of SEO in writing for good UX?
  • How can you create content for voice technology and Artificial Intelligence (AI)?
  • What considerations make a great chatbot?

Speaker

Melinda Jennings

Copywriter at Avion Communications

Melinda is a copywriter for content agency Avion Communications. For the last 7 years she's worked in the SEO and digital copywriting space, across a varied spectrum of clients, industries, and mediums. More recently, she’s used these skills to jump into conversational design. With her existing content strategy and writing skills, Melinda has been able to adapt to this emerging technology and create engaging content for several chatbot, AI, and voice technology projects.

Dates and fees

Thursday

02 May 2019

12:00 pm ~ 1:00 pm

Free

Location

Academy Xi,
Level 3,
45 Exhibition St,
Melbourne VIC 3000

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