20 August 2019

6:00 pm to 7:30 pm


Academy Xi, Level 3, 45 Exhibition st, Melbourne, 3000

Event details

Want to know how to write for the web? Not sure where to get started? In this session, you’ll be taken through the ins and outs of writing effective web copy that engages and converts!

In this lunchtime sessions, we’ll cover:

  • The AIDA theory
  • The Inverted Pyramid theory
  • Technical tips and tricks to remember, including
    • Writing with SEO in mind
    • Headings and structure for digital content
    • Web Accessibility compliance (content for people of all abilities)


…along with pitfalls to avoid!


You’ll walk away with useful tricks and tools to apply next time you’re writing for the web – and have confidence what you write will appeal to your audience.


Melinda Jennings

Copywriter at Avion Communications

Melinda is a copywriter for content agency Avion Communications. For the last 7 years she's worked in the SEO and digital copywriting space, across a varied spectrum of clients, industries, and mediums. More recently, she’s used these skills to jump into conversational design. With her existing content strategy and writing skills, Melinda has been able to adapt to this emerging technology and create engaging content for several chatbot, AI, and voice technology projects.

Dates and fees


20 August 2019

6:00 pm ~ 7:30 pm



Academy Xi,
Level 3,
45 Exhibition st,

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