20 August 2019

6:00 pm to 7:30 pm


Academy Xi, Level 3, 45 Exhibition st, Melbourne, 3000

Event details

Want to know how to write for the web? Not sure where to get started? In this session, you’ll be taken through the ins and outs of writing effective web copy that engages and converts!

In this evening session, we’ll cover:

  • The AIDA theory
  • The Inverted Pyramid theory

Technical tips and tricks to remember:

  • Writing with SEO in mind
  • Headings and structure for digital content
  • Web Accessibility compliance (content for people of all abilities)


…along with pitfalls to avoid!


You’ll walk away with useful tricks and tools to apply next time you’re writing for the web – and have confidence that what you write will appeal to your audience.


Rhys Martin

Head of Delivery and Copywriter at Avion Communications

Over the past three years Rhys worked in the digital copywriting space for a wide variety of clients, ranging from some of Australia’s biggest financial organisations to emerging startups and more. With best practice SEO, accessibility and user experience in mind, Rhys has crafted engaging web content that has achieved some extraordinary results.

Dates and fees


20 August 2019

6:00 pm ~ 7:30 pm



Academy Xi,
Level 3,
45 Exhibition st,

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