10 July 2019

6:00 pm to 8:00 pm


Academy Xi, Level 3, 45 Exhibition St, Melbourne, 3000

Event Details

The rise of Mixed Reality (MR) technology within the 21st Century has brought a new wealth of opportunity across many industries. Individuals and companies can apply Virtual (VR) and Augmented (AR) Reality to design creative, immersive solutions far beyond what VR and AR are commonly known for — games.

According to research, the VR/AR gaming market isn’t going anywhere and is expected to be worth US $180 billion by 2022.

But upon closer inspection, VR and AR have numerous benefits beyond gaming, including within the health industry. Through VR and AR, doctors have the ability to visualise and practice surgeries long before any patient is carried into an operating room.

But VR and AR aren’t future technologies. They’re right now technology. There are numerous use cases for the technology including within the education, retail, and logistics industries. There’s so much more to VR and AR, and they are a vessel for many organisations to reach customers and create impact.

At our panel, The World of Mixed Reality Beyond Gaming, we’ll discuss:

  • How increasing demand for VR and AR software is occurring in different fields such as the medical industry, e-commerce, and retail sectors
  • Trends for VR and AR, and what you can expect from the industry going forth
  • Career opportunities for those interested in, or looking to develop in the VR/AR space


Vienna Chen

Head of Customer Success at Inspace XR

I'm Head of Customer Success at Inspace XR where we build Virtual Reality experiences and software for the Architectural and Building Industry. I started at Inspace as a Product Designer after finishing a 10 week User Experience Transform course in Sydney almost two years ago. Over this time I lead our team to build River Fox VR, a 1 click 3D to VR tool for architects from concept to product. I've since moved over to cover customer success so I could look after the entire customer journey of our clients.

Zoe Hogan

Producer at Ignition Immersive

Zoë Hogan has been producing immersive video content for 20 years. She started her career in TV docos and interactive TV for TVNZ, BBC, Endemol and BskyB. She has produced award winning media campaigns for the UK Government, including a BAFTA winning interactive drama pilot series for BBC Learning.

Zoë spent nearly two decades in the UK where she also produced the digital campaigns for the UK Government, crowd funded web applications for Hugh Fernley-Wittingstall’s Keo Films and among other jobs had a brief stint as Creative Director for UK Environmental charity - Friends of the Earth. She joined Ignition Immersive in October 2018 as their lead studio producer and now works exclusively in producing narrative VR and AR films.

Scott McMillan

Safety Manager, Technology and Innovation at Melbourne Water

Scott McMillan has a trade background as an Electrical and Instrumentation Technician. He has specialised in the advanced treatment of waste water which has taken him to remote workplaces like Antarctica and the Cocos Islands. Scott now works in the Melbourne Water Safety Group and looks at new technologies and how they can improve the training outcomes for field staff.

Samuel Tate

Spatial Director at PHORIA

Samuel is a Spatial Director at PHORIA, an immersive technology studio based in Melbourne. Most recently they partnered with Netflix and Our Planet to create an immersive companion experience to the Our Planet series, putting people inside the story to heighten its impact and connection. With partners like Telstra, Google, City of Melbourne and WWF, Phoria has helped define storytelling using spatial computing. Phoria brings characters, data and digital art into people’s worlds using VR, AR and MR, and have had their work demoed at Google I/O.

Natalia Chernaya

Digital Producer/Filmmaker

Natalia has been producing and directing projects for various platforms and media for the past 4 years.

After visiting the SonaR+D conference as part of her Master of Media degree and building a network of creative entrepreneurs, Natalia became fascinated with the way innovation and advances in technology push creative industries in new directions. As a result, in the last months, she has successfully juggled taking part in the AusPost Accelerator 2.0, working for a fashion startup, a practice-based research project on 360-degree VR video and producing/directing a pilot for an interactive web series.

Dates and fees


10 July 2019

6:00 pm ~ 8:00 pm



Academy Xi,
Level 3,
45 Exhibition St,

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