28 March 2019

12:30 pm to 1:30 pm


Academy Xi, 48 Druitt Street, Sydney 2000

Event Details

For many complex large organisations, subject matter experts, or SMEs, are often drawn upon as an invaluable source of business knowledge. But as companies grow, relying on SMEs may not be the best source to draw informed business decisions on.

For UX Designers, the ability to leverage SMEs may be challenging when norm and popular opinion does not obtain the best results.

At our lunchtime event, Why your SME is Wrong, Lead UX Designer at Servian, Sam Hancock will explore:

  • Why putting ALL of your trust in an SME is a dangerous precedent
  • The value of sticking to your guns with design methodologies in support can build your way to success
  • What common pitfalls to avoid when it comes to engaging SMEs
Sam Hancock

Lead UX Designer at Servian

Sam Hancock is the Lead UX Designer at a data-first consultancy, Servian. Sam focuses on establishing a fast-paced design process, that is both experimentation and validation heavy. This enables complex, data-driven solutions to be engaging and usable.

Sam has worked for some of the most iconic, data-driven enterprises in Australia including; ASX, Macquarie Bank, Telstra and Cisco.

Dates and fees


28 March 2019

12:30 pm ~ 1:30 pm



Academy Xi,
48 Druitt Street,
Sydney 2000

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