Why New Digital Products Need a Content Refresh
19 March 2019
6:00 pm to 7:30 pm
Academy Xi, Level 3, 45 Exhibition st, Melbourne, 3000
Many large organisation’s redevelopment projects — or digital transformations they are often called — can be long and tedious.
For the project to be a success, there needs to be alignment in numerous moving factors from managing stakeholders, design and product functionality, to website content.
When it comes to the content in the development of a new digital product, how do you ensure you get it right?
At our one-hour session, Dr Marion Piper from Avion Communications will explore:
- Why it’s vital to align your business goals with your project outcomes
- Content audits (as a tool for transformation)
- How to work with stakeholders
- Common information architecture (IA) issues
- Factoring in what your users really want (not what you think they want!)
Dr. Marion Piper
Copywriter at Avion Communications
Dr. Marion Piper is a copywriter at Avion Communications, a boutique copywriting agency that works with clients including the University of Melbourne, SUNCORP and WorkSafe. She has extensive experience working on web copy for clients in industries like real estate, tourism, health and wellbeing, and more. With a background in fine arts and a PhD in education, Marion uses her versatile skillset to help businesses tell their story in innovative and creative ways using words and technology.
Dates and fees
19 March 2019
6:00 pm ~ 7:30 pm
45 Exhibition st,