Why Designers Should Design for Higher Purpose
21 November 2018
6:00 pm to 8:00 pm
Academy Xi, 48 Druitt Street, Sydney 2000
A higher purpose or “north star”, provides us with an emotional reason to engage with ideas, projects or businesses. Businesses also perform better with a clear purpose, passion, and impact. People don’t emotionally engage with businesses that show their real purpose is “to make more money”.
It not about catchy slogans to make sales. More people are demanding integrity and ethics from businesses because they want a better condition for everyone and the environment that sustains us.
Designers have the opportunity and responsibility to shape a better future.
How might they answer that calling?
Find out at our panel event!
Service Design Lead and instructor
David is a designer and design educator helping organisations perform better with a clear purpose, passion and positive impact. His practice is about providing value and an emotional reason to engage by seeking to improve day-to-day services that aim at a better condition for everyone, including the environments that sustain us. To that end, he helps organisations integrate and fit for purpose a variety of research, design, behavioural and technology-based approaches. For over 15 years, he has designed for both agencies and in-house with global design and innovation consultancies, large financial institutions and government agencies.
Experience and Product Manager
I am an Experience Design Researcher and Product Manager passionate about designing innovative technology solutions that are useful, useable, used and culturally relevant. I have had the privilege of working with some incredibly talented people and exciting projects in my 17 years as a researcher and 14 years as an Experience / User Experience (UX) Researcher, including two major telemedicine systems at CSIRO. I recently spent 3 years in Africa designing e-service solutions for marginalised communities with the Siyakhula Living Lab and Reed House Systems. This work contributed to my PhD in the area of Information and Communication Technologies for Development, (ICT4D), at the University of Technology Sydney in collaboration with Rhodes University in South Africa. I have presented at several local and international conferences and continue to enjoy learning from the people I work with in this multidisciplinary area.
Innately curious about the process of life, and what it means to be human, Anthony decided to study psychology at Macquarie University. He is currently completing a Doctor of Philosophy, which aims to examine how psychology and religion deal with the limitations of being human, and the implications of the underlying assumptions inherent in both frameworks. He has blended his study of psychology with his background in computing, to work as a user research for organisations such as WooliesX, and the Australian Government at the Digital Transformation Agency. Anthony will discuss how some of the fundamental ideas found in religion can translate into work practices within organisations.
Dates and fees
21 November 2018
6:00 pm ~ 8:00 pm
48 Druitt Street,